Digital Marketing Specialist
Location:
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Position Overview We are seeking a creative, analytical, and results-driven
Digital Marketing Specialist
to join a growing wholesale apparel company based in Brooklyn, NY. This role is responsible for supporting and executing digital marketing initiatives that brand visibility, drive engagement, and support wholesale and e-commerce growth.
The
Digital Marketing Specialist
will work closely with internal teams to develop and manage digital campaigns, create compelling content, and ensure consistent brand presentation across all digital platforms. This position is ideal for a marketing professional who understands both creative storytelling and performance-driven marketing within a fast-paced fashion environment.
Key Responsibilities Digital Marketing Strategy & Execution
Support the development and execution of digital marketing strategies aligned with business and sales goals
Manage and optimize digital campaigns across channels such as email, social media, and paid advertising
Assist in planning and executing seasonal and product-focused marketing initiatives
Content Creation & Brand Messaging
Create and manage digital content for websites, email campaigns, and social media platforms
Ensure consistent brand voice, visual identity, and messaging across all digital channels
Collaborate with creative teams on graphics, photography, and digital assets
Website & E-Commerce Support
Support website updates, product launches, and content management
Assist with product uploads, descriptions, and merchandising updates as needed
Ensure accuracy and consistency of online content
Email & CRM Marketing
Develop, schedule, and deploy email marketing campaigns
Manage mailing lists, segmentation, and performance tracking
Analyze open rates, click-through rates, and conversions to optimize campaigns
Social Media & Community Engagement
Manage day-to-day social media activity, including posting, engagement, and content scheduling
Support social media campaigns to increase brand awareness and audience growth
Monitor engagement and respond to inquiries or comments in a timely manner
Analytics & Reporting
Track and analyze performance metrics across digital channelsPrepare reports and insights to evaluate campaign effectiveness
Identify opportunities to improve reach, engagement, and conversion
Collaboration & Support
Work closely with sales, design, and merchandising teams to support wholesale initiatives
Assist with marketing support for trade shows, launches, and special promotions
Support additional marketing projects and initiatives as needed
Qualifications & Requirements Required Qualifications
Experience in digital marketing, content creation, or related field
Strong understanding of social media platforms, email marketing, and digital trends
Excellent written and verbal communication skills
Preferred Qualifications
Experience in the apparel, fashion, or wholesale industry
Familiarity with e-commerce platforms and content management systems
Experience with digital analytics and reporting tools
Professional Skills & Attributes
Creative, detail-oriented, and highly organized
Strong time-management and multitasking abilities
Analytical mindset with attention to performance metrics
Ability to work independently and collaboratively in a fast-paced environment
What We Offer
Collaborative and creative work environment
Opportunity to grow within a wholesale apparel company
Hands-on involvement in brand-building and digital strategy
#J-18808-Ljbffr
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Position Overview We are seeking a creative, analytical, and results-driven
Digital Marketing Specialist
to join a growing wholesale apparel company based in Brooklyn, NY. This role is responsible for supporting and executing digital marketing initiatives that brand visibility, drive engagement, and support wholesale and e-commerce growth.
The
Digital Marketing Specialist
will work closely with internal teams to develop and manage digital campaigns, create compelling content, and ensure consistent brand presentation across all digital platforms. This position is ideal for a marketing professional who understands both creative storytelling and performance-driven marketing within a fast-paced fashion environment.
Key Responsibilities Digital Marketing Strategy & Execution
Support the development and execution of digital marketing strategies aligned with business and sales goals
Manage and optimize digital campaigns across channels such as email, social media, and paid advertising
Assist in planning and executing seasonal and product-focused marketing initiatives
Content Creation & Brand Messaging
Create and manage digital content for websites, email campaigns, and social media platforms
Ensure consistent brand voice, visual identity, and messaging across all digital channels
Collaborate with creative teams on graphics, photography, and digital assets
Website & E-Commerce Support
Support website updates, product launches, and content management
Assist with product uploads, descriptions, and merchandising updates as needed
Ensure accuracy and consistency of online content
Email & CRM Marketing
Develop, schedule, and deploy email marketing campaigns
Manage mailing lists, segmentation, and performance tracking
Analyze open rates, click-through rates, and conversions to optimize campaigns
Social Media & Community Engagement
Manage day-to-day social media activity, including posting, engagement, and content scheduling
Support social media campaigns to increase brand awareness and audience growth
Monitor engagement and respond to inquiries or comments in a timely manner
Analytics & Reporting
Track and analyze performance metrics across digital channelsPrepare reports and insights to evaluate campaign effectiveness
Identify opportunities to improve reach, engagement, and conversion
Collaboration & Support
Work closely with sales, design, and merchandising teams to support wholesale initiatives
Assist with marketing support for trade shows, launches, and special promotions
Support additional marketing projects and initiatives as needed
Qualifications & Requirements Required Qualifications
Experience in digital marketing, content creation, or related field
Strong understanding of social media platforms, email marketing, and digital trends
Excellent written and verbal communication skills
Preferred Qualifications
Experience in the apparel, fashion, or wholesale industry
Familiarity with e-commerce platforms and content management systems
Experience with digital analytics and reporting tools
Professional Skills & Attributes
Creative, detail-oriented, and highly organized
Strong time-management and multitasking abilities
Analytical mindset with attention to performance metrics
Ability to work independently and collaboratively in a fast-paced environment
What We Offer
Collaborative and creative work environment
Opportunity to grow within a wholesale apparel company
Hands-on involvement in brand-building and digital strategy
#J-18808-Ljbffr