Field Marketing Manager | Germany - Remote
Cohesity Inc., Atlanta, Georgia, United States, 30383
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design, and our culture.
Want to join the leader in AI-powered data security?
We’re looking for a high-impact Demand Generation, Channel & Field Marketing Manager to join our Central EU team at a leading software vendor in backup and cyber resilience.
This role is a key contributor to our regional growth, responsible for executing end-to-end demand generation programs, managing channel marketing initiatives, and delivering field events that support pipeline creation and partner success.
You’ll be instrumental in driving qualified leads, nurturing prospects, enabling partners, and translating business goals into marketing campaigns that deliver measurable results. This role requires strong regional experience, a hands-on approach, and the ability to work closely with both internal teams and external partners — including being on-site with partners in Germany, Austria and Switzerland when needed.
HOW YOU'LL SPEND YOUR TIME HERE:
Demand Generation & Lead Management
Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) to attract, engage, and convert prospects
Manage the full lead lifecycle — from segmentation and nurturing to sales handoff and pipeline tracking
Leverage marketing automation platforms and tools like 6sense to deliver targeted content and improve conversion rates
Build strong relationships with channel partners to support joint go-to-market initiatives
Align regional channel marketing plans with sales priorities and business targets
Execute co-branded marketing programs, partner campaigns, and training initiatives
Be on-site with DACH partners as needed to support alignment, execution, and enablement
Event Marketing & Regional Campaigns
Plan and manage field events, including partner events, executive roundtables, and industry trade shows across EU Central
Support webinars and regional campaigns to drive awareness and demand
Collaborate with partners and internal teams on event logistics, promotion, and follow-up
Performance Reporting & Cross-Functional Collaboration
Track and analyse campaign performance across channels; provide insights to optimize effectiveness and ROI
Work closely with sales, marketing operations, presales, and partner teams to ensure alignment and cohesive execution
Clearly communicate plans, results, and insights to stakeholders
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
Proven experience in demand generation, field marketing, and channel marketing within B2B software — ideally in cybersecurity or IT infrastructure
Solid understanding of the DACH market and experience working with regional channel partners
Demonstrated success in planning and executing regional events — from partner programs to executive briefings
A data-driven mindset with strong skills in performance tracking, analysis, and reporting
Familiarity with Salesforce and lead management
Experience managing the full lead funnel — from acquisition through to sales conversion
Willingness and flexibility to be on-site with DACH partners when needed
Strong collaboration and stakeholder engagement skills across sales, ops, presales, and marketing
IT WOULD BE GREAT IF YOU ALSO HAVE:
Background in data protection, cloud infrastructure, or cybersecurity marketing
Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.
At Cohesity, we work hard and move fast—and we’re not afraid to push boundaries to deliver exceptional work. We value integrity and respect, and here’s what we promise: We’ll give you the tools to be successful and welcome you into a culture that celebrates individual contributions and collective success. We’ll empower you to grow, offer continuous learning opportunities, and surround you with ambitious, collaborative colleagues.
We strive to have a parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our employees (and their families) is the right thing to do.
Healthcare coverage for you and your family
Paid parental leave
Flexible paid time off
Additional company-wide days off throughout the year
A robust wellness program
Continuous learning opportunities
And a competitive salary and additional benefits package
Join our team! Alert for candidates Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiaries do not conduct interviews by email or text, and will never request payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details: https://www.consumer.ftc.gov/articles/job-scams), the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside.
Notice to external recruiters and staffing agencies Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening.
Life at Cohesity Want to learn more about Life at Cohesity and our RADIO Values? Read more from our employees here.
#J-18808-Ljbffr
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design, and our culture.
Want to join the leader in AI-powered data security?
We’re looking for a high-impact Demand Generation, Channel & Field Marketing Manager to join our Central EU team at a leading software vendor in backup and cyber resilience.
This role is a key contributor to our regional growth, responsible for executing end-to-end demand generation programs, managing channel marketing initiatives, and delivering field events that support pipeline creation and partner success.
You’ll be instrumental in driving qualified leads, nurturing prospects, enabling partners, and translating business goals into marketing campaigns that deliver measurable results. This role requires strong regional experience, a hands-on approach, and the ability to work closely with both internal teams and external partners — including being on-site with partners in Germany, Austria and Switzerland when needed.
HOW YOU'LL SPEND YOUR TIME HERE:
Demand Generation & Lead Management
Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) to attract, engage, and convert prospects
Manage the full lead lifecycle — from segmentation and nurturing to sales handoff and pipeline tracking
Leverage marketing automation platforms and tools like 6sense to deliver targeted content and improve conversion rates
Build strong relationships with channel partners to support joint go-to-market initiatives
Align regional channel marketing plans with sales priorities and business targets
Execute co-branded marketing programs, partner campaigns, and training initiatives
Be on-site with DACH partners as needed to support alignment, execution, and enablement
Event Marketing & Regional Campaigns
Plan and manage field events, including partner events, executive roundtables, and industry trade shows across EU Central
Support webinars and regional campaigns to drive awareness and demand
Collaborate with partners and internal teams on event logistics, promotion, and follow-up
Performance Reporting & Cross-Functional Collaboration
Track and analyse campaign performance across channels; provide insights to optimize effectiveness and ROI
Work closely with sales, marketing operations, presales, and partner teams to ensure alignment and cohesive execution
Clearly communicate plans, results, and insights to stakeholders
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
Proven experience in demand generation, field marketing, and channel marketing within B2B software — ideally in cybersecurity or IT infrastructure
Solid understanding of the DACH market and experience working with regional channel partners
Demonstrated success in planning and executing regional events — from partner programs to executive briefings
A data-driven mindset with strong skills in performance tracking, analysis, and reporting
Familiarity with Salesforce and lead management
Experience managing the full lead funnel — from acquisition through to sales conversion
Willingness and flexibility to be on-site with DACH partners when needed
Strong collaboration and stakeholder engagement skills across sales, ops, presales, and marketing
IT WOULD BE GREAT IF YOU ALSO HAVE:
Background in data protection, cloud infrastructure, or cybersecurity marketing
Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.
At Cohesity, we work hard and move fast—and we’re not afraid to push boundaries to deliver exceptional work. We value integrity and respect, and here’s what we promise: We’ll give you the tools to be successful and welcome you into a culture that celebrates individual contributions and collective success. We’ll empower you to grow, offer continuous learning opportunities, and surround you with ambitious, collaborative colleagues.
We strive to have a parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our employees (and their families) is the right thing to do.
Healthcare coverage for you and your family
Paid parental leave
Flexible paid time off
Additional company-wide days off throughout the year
A robust wellness program
Continuous learning opportunities
And a competitive salary and additional benefits package
Join our team! Alert for candidates Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiaries do not conduct interviews by email or text, and will never request payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details: https://www.consumer.ftc.gov/articles/job-scams), the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside.
Notice to external recruiters and staffing agencies Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening.
Life at Cohesity Want to learn more about Life at Cohesity and our RADIO Values? Read more from our employees here.
#J-18808-Ljbffr