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Junior Digital PR Specialist- Contract

Primacy Relocation, LLC, Hartford, Connecticut, United States

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Primacy

is building the next evolution of search and AI visibility. As large language models reshape how brands are discovered and cited, authority is no longer just about rankings — it’s about entity strength, co-citation, and category presence across the web.

We’re looking for a Digital PR Specialist to help execute high-impact authority and visibility initiatives for our clients. This role blends digital PR, outreach, content syndication, and SEO execution. It is execution-heavy and ideal for someone early in their career who wants to grow at the intersection of SEO, AI visibility, and brand authority. Please expect ~20 hours/month.

This is not a traditional PR role. This is a performance-oriented authority-building role embedded within our SEO team.

RESPONSIBILITIES

Authority & Outreach Execution

Research and build targeted media, podcast, and publication lists aligned to client industries

Execute structured outreach campaigns for media pitching, guest posts, and podcast placements

Coordinate with clients to gather insights, quotes, and approvals

Track and manage outreach pipelines in CRM or project tools

Secure and document placements, mentions, and backlinks

SEO & Content Support

Support on-page SEO execution (metadata, internal linking, content updates)

Assist with structured data implementation and content formatting

Collaborate on keyword and entity research

Ensure guest posts and placements align with SEO best practices (anchor text, positioning, entity language)

AI Visibility Support

Monitor AI share-of-voice and citation tracking tools

Document co-citation trends and competitor mentions

Support reporting on authority growth and AI visibility metrics

What Success Looks Like:

Consistent secured placements in relevant, authoritative publications

Growth in high-quality backlinks and brand mentions

Measurable lift in branded search and AI citation visibility

Strong coordination with internal SEO team

Outreach velocity that meets weekly benchmarks

QUALIFICATIONS

1 to 3 years experience in digital marketing, communications, journalism, or SEO

Strong written communication skills

Comfortable with outreach, follow-ups, and structured email campaigns

Highly organized and comfortable working in spreadsheets and project management tools

Curiosity about SEO, AI search, and digital authority

Comfortable executing repetitive but strategic tasks

Nice to Have

Familiarity with SEO tools (Semrush, Ahrefs, etc.)

Experience with media pitching or guest content placement

Understanding of how backlinks impact search visibility

Why This Role Matters:

AI systems increasingly surface and cite brands based on authority signals across the web. This role directly impacts how our clients are represented across search engines, AI platforms, and digital ecosystems.

You will work at the forefront of how visibility is evolving.

EEO & ACCESSIBILITY STATEMENT Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.

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