Freelance Designer (Shopify & DTC E-commerce)
Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer‑centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.
About the Role:
We’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e‑commerce UX/UI design. This is a freelance, project‑based role (not full‑time). You’ll collaborate closely with our team to design and strategise e‑commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.
Key Responsibilities:
Concept and design engaging e‑commerce experiences for Shopify DTC brands
Create key UX deliverables including strategy decks, sitemaps, and wireframes
Translate briefs into high‑quality, functional designs aligned with client goals and audiences
Lead or support client meetings and workshops when needed
Advise clients on e‑commerce and UX best practices
Collaborate with creative, development, and project management teams throughout the process
Create detailed annotations and responsive designs for handoff
Build and maintain comprehensive Figma style guides and component libraries
Ideate and execute creative concepts that map back to the client’s business goals, audience, and vertical
Maintain high standards in the work created and ensure only the best work is shared with the client
Confidently lead client meetings and workshops and delegate tasks to junior team members
Challenge clients on their requirements and advise on best practices
Take and develop briefs from the account team into execution
Contribute to and drive the process with both internal and client teams
Provide scoping estimates and accurately estimate time to complete work
Continuously experiment with new tools and technologies, and prototype with existing ones
Provide useful contributions to team meetings and conversations, actively participating in client meetings and workshops
Provide thoughtful and constructive feedback to junior team members during presentations and critiques
Mentor junior designers and interns
Use AI to improve workflow efficiency and streamline the design process
Qualifications:
4+ years of agency or freelance experience in digital design
Proven experience designing Shopify e‑commerce experiences (product pages, checkouts, landing pages)
Experience with CPG brands (food & beverage, skincare & beauty, supplements)
Experience with Shopify Themes is a plus
Proficient in Figma (including prototyping and component systems)
Deep understanding of UX/UI best practices for e‑commerce
Strong communication skills and ability to clearly present design decisions
Self‑managed and proactive, with strong organisation and attention to detail
Comfortable working asynchronously in a remote‑first environment
Solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences
Excellent written and verbal communication skills, especially when talking about design and collaborating with other team members
Preferred Skills:
Agency experience
Digital design
Attention to detail
Product design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
Location: New York, New York, United States
#J-18808-Ljbffr
About the Role:
We’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e‑commerce UX/UI design. This is a freelance, project‑based role (not full‑time). You’ll collaborate closely with our team to design and strategise e‑commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.
Key Responsibilities:
Concept and design engaging e‑commerce experiences for Shopify DTC brands
Create key UX deliverables including strategy decks, sitemaps, and wireframes
Translate briefs into high‑quality, functional designs aligned with client goals and audiences
Lead or support client meetings and workshops when needed
Advise clients on e‑commerce and UX best practices
Collaborate with creative, development, and project management teams throughout the process
Create detailed annotations and responsive designs for handoff
Build and maintain comprehensive Figma style guides and component libraries
Ideate and execute creative concepts that map back to the client’s business goals, audience, and vertical
Maintain high standards in the work created and ensure only the best work is shared with the client
Confidently lead client meetings and workshops and delegate tasks to junior team members
Challenge clients on their requirements and advise on best practices
Take and develop briefs from the account team into execution
Contribute to and drive the process with both internal and client teams
Provide scoping estimates and accurately estimate time to complete work
Continuously experiment with new tools and technologies, and prototype with existing ones
Provide useful contributions to team meetings and conversations, actively participating in client meetings and workshops
Provide thoughtful and constructive feedback to junior team members during presentations and critiques
Mentor junior designers and interns
Use AI to improve workflow efficiency and streamline the design process
Qualifications:
4+ years of agency or freelance experience in digital design
Proven experience designing Shopify e‑commerce experiences (product pages, checkouts, landing pages)
Experience with CPG brands (food & beverage, skincare & beauty, supplements)
Experience with Shopify Themes is a plus
Proficient in Figma (including prototyping and component systems)
Deep understanding of UX/UI best practices for e‑commerce
Strong communication skills and ability to clearly present design decisions
Self‑managed and proactive, with strong organisation and attention to detail
Comfortable working asynchronously in a remote‑first environment
Solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences
Excellent written and verbal communication skills, especially when talking about design and collaborating with other team members
Preferred Skills:
Agency experience
Digital design
Attention to detail
Product design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
Location: New York, New York, United States
#J-18808-Ljbffr