Demand Generation Lead
Kastle Systems International, LLC, West Falls Church, Virginia, United States
Overview
Demand Generation Lead
Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.
This is a senior, hands‑on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.
Responsibilities What You’ll Do
Own marketing-sourced pipeline targets
Design and manage the full funnel from first touch to SQL
Partner weekly with Sales leadership on lead quality and conversion
Build and prioritize demand programs across inbound and search
Set attribution, reporting, and performance benchmarks
Be hands‑on in HubSpot early while building leverage through the team
Qualifications What We’re Looking For
8–12+ years in B2B demand generation
Experience in enterprise, SaaS, PropTech, or CRE‑adjacent businesses
Deep HubSpot experience
Strong operator mindset: metrics > activity
Comfortable influencing sales leaders and executives
This role is not about “leads.” It’s about pipeline and revenue impact .
Equal Opportunity Statement At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Aff…
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Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.
This is a senior, hands‑on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.
Responsibilities What You’ll Do
Own marketing-sourced pipeline targets
Design and manage the full funnel from first touch to SQL
Partner weekly with Sales leadership on lead quality and conversion
Build and prioritize demand programs across inbound and search
Set attribution, reporting, and performance benchmarks
Be hands‑on in HubSpot early while building leverage through the team
Qualifications What We’re Looking For
8–12+ years in B2B demand generation
Experience in enterprise, SaaS, PropTech, or CRE‑adjacent businesses
Deep HubSpot experience
Strong operator mindset: metrics > activity
Comfortable influencing sales leaders and executives
This role is not about “leads.” It’s about pipeline and revenue impact .
Equal Opportunity Statement At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Aff…
#J-18808-Ljbffr