Job Title:
Marketing Manager Reports To : CEO / Founder Works Closely With : Marketing Strategist Location:
Remote (Requires Travel)
About Ellsworth & Ivey: Ellsworth & Ivey is a luxury fashion brand specializing in custom knitwear for a diverse range of clients, including retail stores, country clubs, collegiate programs, resorts, and more. Our brand is known for its high-quality craftsmanship, attention to detail, and personalized service, offering a unique approach to customizable knitwear. We are passionate about providing exceptional experiences and products that embody sophistication and style.
Overview We are an established fashion brand entering an exciting new chapter with the rollout of a refined brand identity and strategic repositioning. We are seeking a highly organized and execution-focused Marketing Manager to support and implement this evolution across wholesale, retail, and direct-to-consumer channels.
Working closely with the Marketing Strategist who leads brand direction and campaign vision this role will ensure brand consistency, strong copy execution, and cohesive storytelling across all outward-facing materials.
The ideal candidate is confident in copywriting, understands brand voice, and has experience within fashion. They must be comfortable operating within a rebrand environment, ensuring that all messaging, digital presence, and marketing execution align with the evolving brand identity while driving measurable growth in DTC.
Marketing Strategist: Leads brand direction, campaign concepts, photoshoot creative, and overall brand positioning.
Marketing Manager: Executes campaigns, owns brand consistency across materials, manages timelines, drives DTC execution, and supports performance tracking aligned with revenue goals.
Key Responsibilities Brand Voice & Brand Consistency
Ensure brand voice is consistent across all channels and outward-facing materials
Own website copy updates, product descriptions, and seasonal messaging
Partner with the Strategist to implement brand evolution across touchpoints
Review and approve outward-facing marketing materials to ensure brand alignment
Ensure brand continuity and consistency during the rebrand rollout
Marketing Calendar & Planning
Build and maintain a comprehensive 360° marketing calendar
Align calendar to product drops, trade shows, revenue goals, and seasonal priorities
Ensure campaigns are planned and executed with appropriate lead times
Coordinate cross-functional timelines to support on-time launches
Campaign Execution
Support campaign planning led by the Marketing Strategist
Coordinate sample ordering, tracking, and organization for shoots and initiatives
Manage production logistics and asset distribution
Execute campaign rollouts across email, website, paid, retail, and wholesale channels
Ensure cohesive storytelling across all marketing touchpoints
Direct-to-Consumer Growth (Shopify Required)
Actively support growth initiatives across DTC
Manage Shopify content updates, merchandising, and product storytelling
Optimize product descriptions and site messaging to improve conversion Monitor site performance metrics and identify opportunities for improvement
Social Media & Content Direction
Oversee development and execution of social media content in partnership with external creators
Ensure all posts align with brand positioning, campaign priorities, and commercial objectives
Monitor performance and adjust content strategy to drive engagement and revenue
Email Marketing & CRM
Own day-to-day execution within the email platform (Klaviyo)
Build segmentation strategies and automated flows
Deploy campaigns aligned with seasonal strategy
Monitor and optimize performance to increase revenue contribution
Influencer & Affiliate Programs
Develop and manage influencer outreach and programming
Establish and oversee affiliate partnerships
Track performance and ROI of influencer and affiliate initiatives
Ensure partnerships align with brand positioning
Strategic Partnerships & Collaborations
Support identification and execution of partnership opportunities
Coordinate timelines, asset delivery, and reporting
Ensure collaborations align with both brand evolution and revenue objectives
Sales & Brand Materials
Create pitch decks and presentation materials as needed
Partner with graphic designers to execute brand decks, sales decks, and marketing materials
Oversee consistency and messaging across all outward-facing presentations
Digital & Performance Support
Assist in paid media coordination and reporting
Monitor traffic, conversion, ROAS, and CAC metrics
Support website updates and landing page improvements
Reporting & Analytics
Prepare monthly marketing performance summaries
Track KPIs across traffic, engagement, revenue contribution, and retention
Provide insights to support DTC and overall brand growth
Qualifications
4–6+ years marketing experience within a fashion or lifestyle brand
Strong copywriting skills with confidence in brand voice development
Shopify experience required
Experience supporting brand refresh or repositioning initiatives preferred
Strong organizational and project management skills
Detail-oriented with strong follow-through
Comfortable working cross-functionally in a growing brand environment
Who This Role Is For
A strong executor who thrives on structure and ownership
Someone confident in brand messaging and copy
Digitally fluent with a DTC growth mindset
Organized, proactive, and solutions-oriented
Revenue-aware and performance-minded
Success in This Role Looks Like
Brand voice is consistent and elevated across all channels
Outward-facing materials are cohesive and aligned
DTC growth improves through stronger site execution and messaging
Email revenue contribution increases steadily
I nfluencer and affiliate programs generate measurable brand and revenue impact
Digital presence reflects a clear, refined brand identity
How to Apply Please click below to complete our application form for this role!
#J-18808-Ljbffr
Marketing Manager Reports To : CEO / Founder Works Closely With : Marketing Strategist Location:
Remote (Requires Travel)
About Ellsworth & Ivey: Ellsworth & Ivey is a luxury fashion brand specializing in custom knitwear for a diverse range of clients, including retail stores, country clubs, collegiate programs, resorts, and more. Our brand is known for its high-quality craftsmanship, attention to detail, and personalized service, offering a unique approach to customizable knitwear. We are passionate about providing exceptional experiences and products that embody sophistication and style.
Overview We are an established fashion brand entering an exciting new chapter with the rollout of a refined brand identity and strategic repositioning. We are seeking a highly organized and execution-focused Marketing Manager to support and implement this evolution across wholesale, retail, and direct-to-consumer channels.
Working closely with the Marketing Strategist who leads brand direction and campaign vision this role will ensure brand consistency, strong copy execution, and cohesive storytelling across all outward-facing materials.
The ideal candidate is confident in copywriting, understands brand voice, and has experience within fashion. They must be comfortable operating within a rebrand environment, ensuring that all messaging, digital presence, and marketing execution align with the evolving brand identity while driving measurable growth in DTC.
Marketing Strategist: Leads brand direction, campaign concepts, photoshoot creative, and overall brand positioning.
Marketing Manager: Executes campaigns, owns brand consistency across materials, manages timelines, drives DTC execution, and supports performance tracking aligned with revenue goals.
Key Responsibilities Brand Voice & Brand Consistency
Ensure brand voice is consistent across all channels and outward-facing materials
Own website copy updates, product descriptions, and seasonal messaging
Partner with the Strategist to implement brand evolution across touchpoints
Review and approve outward-facing marketing materials to ensure brand alignment
Ensure brand continuity and consistency during the rebrand rollout
Marketing Calendar & Planning
Build and maintain a comprehensive 360° marketing calendar
Align calendar to product drops, trade shows, revenue goals, and seasonal priorities
Ensure campaigns are planned and executed with appropriate lead times
Coordinate cross-functional timelines to support on-time launches
Campaign Execution
Support campaign planning led by the Marketing Strategist
Coordinate sample ordering, tracking, and organization for shoots and initiatives
Manage production logistics and asset distribution
Execute campaign rollouts across email, website, paid, retail, and wholesale channels
Ensure cohesive storytelling across all marketing touchpoints
Direct-to-Consumer Growth (Shopify Required)
Actively support growth initiatives across DTC
Manage Shopify content updates, merchandising, and product storytelling
Optimize product descriptions and site messaging to improve conversion Monitor site performance metrics and identify opportunities for improvement
Social Media & Content Direction
Oversee development and execution of social media content in partnership with external creators
Ensure all posts align with brand positioning, campaign priorities, and commercial objectives
Monitor performance and adjust content strategy to drive engagement and revenue
Email Marketing & CRM
Own day-to-day execution within the email platform (Klaviyo)
Build segmentation strategies and automated flows
Deploy campaigns aligned with seasonal strategy
Monitor and optimize performance to increase revenue contribution
Influencer & Affiliate Programs
Develop and manage influencer outreach and programming
Establish and oversee affiliate partnerships
Track performance and ROI of influencer and affiliate initiatives
Ensure partnerships align with brand positioning
Strategic Partnerships & Collaborations
Support identification and execution of partnership opportunities
Coordinate timelines, asset delivery, and reporting
Ensure collaborations align with both brand evolution and revenue objectives
Sales & Brand Materials
Create pitch decks and presentation materials as needed
Partner with graphic designers to execute brand decks, sales decks, and marketing materials
Oversee consistency and messaging across all outward-facing presentations
Digital & Performance Support
Assist in paid media coordination and reporting
Monitor traffic, conversion, ROAS, and CAC metrics
Support website updates and landing page improvements
Reporting & Analytics
Prepare monthly marketing performance summaries
Track KPIs across traffic, engagement, revenue contribution, and retention
Provide insights to support DTC and overall brand growth
Qualifications
4–6+ years marketing experience within a fashion or lifestyle brand
Strong copywriting skills with confidence in brand voice development
Shopify experience required
Experience supporting brand refresh or repositioning initiatives preferred
Strong organizational and project management skills
Detail-oriented with strong follow-through
Comfortable working cross-functionally in a growing brand environment
Who This Role Is For
A strong executor who thrives on structure and ownership
Someone confident in brand messaging and copy
Digitally fluent with a DTC growth mindset
Organized, proactive, and solutions-oriented
Revenue-aware and performance-minded
Success in This Role Looks Like
Brand voice is consistent and elevated across all channels
Outward-facing materials are cohesive and aligned
DTC growth improves through stronger site execution and messaging
Email revenue contribution increases steadily
I nfluencer and affiliate programs generate measurable brand and revenue impact
Digital presence reflects a clear, refined brand identity
How to Apply Please click below to complete our application form for this role!
#J-18808-Ljbffr