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Digital Marketing Manager

Iron Orchid Designs, Roseville, California, United States, 95678

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TEAM, FAMILY, CREATIVITY, AND COMMUNITY IS OUR STRENGTH

The Opportunity A fantastic opportunity for a REMOTE position with room to grow.

Iron Orchid Designs (IOD) is seeking a highly organized, creative, and execution-focused

Digital Marketing Manager

to coordinate and implement our digital marketing pipelines across platforms.

The

Digital Marketing Manager

works closely with the Marketing Director, who oversees brand strategy and overall digital presence. This position ensures campaigns, launches, and content move efficiently from strategy to execution.

A key component of this role is in-house copywriting. The

Digital Marketing Manager

will write email campaigns, product launch messaging, social captions, blog copy, and YouTube descriptions, ensuring our brand voice remains relational, service-oriented, and community-driven. The ideal candidate is comfortable utilizing AI tools to enhance efficiency while maintaining an authentic, human-centered tone.

Do you have a strong creative eye? Can you select compelling photo assets, ensure visual consistency, and curate content that aligns with our brand aesthetic in the DIY, craft, and home décor space?

This role offers the opportunity for expanded strategic responsibility over time, with the potential to grow into a senior marketing leadership position based on performance and company growth.

Company profile Iron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill.

Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations.

IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage. We are a woman-founded company with a supportive and flexible environment.

Salary $72,800 - $83,200 annually, dependent on experience

Job Type Full-time, Remote -

must

reside in PST or MST time zone

Travel Occasional overnight travel – 1-2 times/year for Staff Development

Key Responsibilities Campaign & Pipeline Execution

Execute marketing strategies developed by the Marketing Director

Manage marketing calendars, campaign timelines, and launch pipelines within Monday.com

Ensure all campaigns and deliverables move efficiently from planning to execution

Coordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, YouTube, and paid advertising

Copywriting & Messaging

Write and manage in-house marketing copy, including:

Email campaigns (Klaviyo)

Product launch messaging

Social media captions

Blog posts

YouTube titles and descriptions

Maintain a consistent, relational brand voice across all platforms

Leverage AI tools (such as ChatGPT or similar platforms) to support drafting and workflow efficiency while preserving authenticity and brand tone

Content & Creative Coordination

Coordinate contractors, videographers, editors, designers, and internal contributors to ensure high-quality, on-brand content

Oversee video publishing workflows for YouTube and social platforms, including basic SEO optimization and asset management

Manage blog publishing schedules and campaign alignment

Coordinate asset collection, deadlines, and scheduling for content submitted by the IOD Artisan Team and Influencers

Select and curate compelling photo assets that align with the brand aesthetic in the DIY, craft, and home décor space

Utilize Canva to create brand-consistent marketing materials

Qualifications

Minimum 3 years of experience in digital marketing

Demonstrated copywriting experience

Experience writing email campaigns and promotional content

Strong organizational skills and experience managing workflows in project management tools (Monday.com preferred)

Experience executing multi-channel campaigns

Working knowledge of YouTube publishing and optimization, or willingness to learn

Experience with Klaviyo or a similar platform

Proficiency in Canva

Strong visual sensibility and creative judgment

Ability to work independently in a fast-paced remote environment

Preferred Background

Experience in craft, DIY, interior design, home décor, styling, or related creative industries

Experience supporting product launches

Familiarity with Pinterest strategy, YouTube strategy, and Shopify

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