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Junior Creative Strategist (Paid Social & Catalog Performance)

Genus AI, Nashville, Tennessee, United States, 37247

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About Genus AI About Genus AI

Genus AI is the operating layer for AI-native commerce. We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media. We sit at the intersection of:

Product data

AI-driven creative generation

Performance analytics

Paid social infrastructure

Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale. We are a lean, high-caliber team. We move fast. We own outcomes. We measure everything. If you want to learn how creative actually drives revenue — not just engagement — this is where you do it.

The Role We are hiring a

Junior Creative Strategist

— not just a designer. This role blends:

Performance creative

Data interpretation

Structured testing

Catalog-driven advertising

Client collaboration

You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue. This is not a "make it look pretty" job. This is a "make it convert" job.

You will:

Build DPA templates that scale across product feeds

Analyze performance data to identify creative winners

Help structure testing frameworks

Learn how creative decisions influence ROAS

Collaborate directly with CSMs, strategists, and clients

You'll see your work in market — and you'll see the revenue it drives.

What You'll Do Creative Strategy & Execution

Design high-performing catalog ads (Meta, TikTok, Google)

Build scalable, feed-driven templates

Develop structured creative variations for testing

Create hooks, headlines, layouts, and visual hierarchies optimized for conversion

Translate performance insights into new creative directions

Support creative brief development based on data trends

You'll learn how to think like a performance marketer — not just a designer.

Performance & Data Fluency

Review campaign data with Customer Success Managers

Interpret CTR, CVR, ROAS, CPA, and engagement metrics

Identify patterns across winning creatives

Contribute insights into what's working (and why)

Help build creative reporting summaries for clients

You will become fluent in creative-performance feedback loops.

Catalog-Driven Commerce

Work within dynamic product ad systems

Understand how product feeds influence creative output

Design for scalability across hundreds or thousands of SKUs

Think in systems — not one-off assets

This is a rare opportunity to learn catalog infrastructure as creative leverage.

Client & Cross-Team Collaboration

Participate in internal strategy discussions

Contribute to creative presentations

Iterate quickly based on client and performance feedback

Work closely with product and growth teams

Your voice matters here — even as a junior.

Core Skills What We're Looking For

Strong visual fundamentals (layout, typography, hierarchy)

Mobile-first mindset

Ability to design clean, bold, conversion-focused creative

Attention to detail when working with dynamic data

Structured thinker (you can explain why something should perform)

Performance Curiosity

You do not need 5+ years of experience. But you must be:

Curious about performance marketing

Interested in consumer psychology

Excited by testing and iteration

Comfortable learning analytics platforms

Motivated by measurable outcomes

Tools

Figma (required)

Canva (required)

Adobe Suite (Photoshop / Illustrator)

Basic motion skills a plus

Interest in AI creative tools a strong plus

What Makes This Role Elite At Genus AI:

You won't: Resize banners endlessly

Hand off work without seeing results

Sit in a massive layered hierarchy

You will:

See how creative impacts real revenue

Learn paid social infrastructure deeply

Develop performance-driven thinking early

Build both creative and analytical muscles

Work directly with founders and high-growth brands

This is training for future:

Senior Creative Strategist

Performance Creative Lead

Head of Creative Strategy

Growth Creative Operator

What Success Looks Like Within 3-6 months:

You confidently build high-performing DPA templates

You understand what makes catalog creative convert

You suggest ideas backed by data

You can articulate why certain ads win

You have measurable revenue impact tied to your work

Who Thrives Here

Highly detail-oriented

Competitive about outcomes

Fast learner

Ownership-driven

Comfortable in startup velocity

Energized by feedback loops

Wants to build elite creative-performance skills early in career

Why Join Genus AI

Work with leading D2C brands

Immediate impact on revenue

Direct exposure to founders

High autonomy

Rapid skill acceleration

Clear growth path into creative strategy leadership

Compensation:

$50,000 - $65,000 per year depending on experience

Rapid growth potential for high performers

How To Apply Submit:

Resume

Portfolio link (required)

OR a Figma file showcasing performance-focused paid social work

We are especially interested in work that demonstrates:

Structured thinking

Conversion-focused design

Strong hierarchy

Scalable systems thinking

If you want to become elite at performance creative — not just graphic design — we'd love to hear from you.

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