Logo
job logo

Senior Area Growth Manager

Dawson, Columbus, Ohio, United States, 43224

Save Job

$160,000-$180,000 per year + Bonuses/Commission

Monday-Friday, 40 hours per week

Columbus, Ohio (Onsite + up to 75% travel around the US)

Why You’ll Love This Job:

Health, dental, and vision benefits

Generous PTO plan

Company-shared bonus pool

What You’ll Do: Area Growth Representative Management

Manage a team of Area Growth Representatives and hold them accountable to deliver KPIs

Ensure an appropriate mix of non-stocking and stocking locations are visited each week and month to drive growth at both Nationally Planogrammed Accounts [NPA] and non-NPA accounts

Coach AGRs to deliver the monthly target for new stocking locations added. Work as an advisor to AGRs to help them close opportunities to convert non-stocking locations into stocking locations

Conduct periodic unannounced audits to ensure the validity of results and identify coaching opportunities

Coaching and Feedback

Set clear objectives and monitor team performance

Provide coaching and feedback to address underperformance

Conduct monthly scorecard reviews to discuss performance vs. KPIs and identify gaps with solutions to close them

Ensure AGRs are adding necessary documentation into Salesforce

Oversee and ensure the consistent application of brand standards in all stocking locations

Lead all onboarding activities to ensure AGRs ramp up quickly and are delivering maximum value in the form of sales growth within their territory

Coordinate with cross-functional partners (Account Management, Inside Sales, etc.) to ensure AGRs have the tools and resources needed to be successful

Advocate for the AGR team at headquarters to ensure they are always in the loop around key initiatives

Merchandising, Upselling & Maintaining at Existing Stocking Locations

Ensure AGRs maintain stock of product samples and POP material in storage facility and company vans to ensure territory can be serviced appropriately

Work with AGRs to see opportunities through the selling pipeline

Coach AGRs to deliver on role responsibilities, including:

Use selling and negotiating skills to secure off-shelf display support and ensure proper merchandising of products.

Ensure the account stays a location stocking company products, and that store managers are product fanatics through free samples, promos, etc.

Ensure proper execution of promotions planned at the HQ level

Perform demos and attend in-store events to drive brand awareness, customer engagement, and create product fanatics

Reporting and metrics:

Log daily sales activities, account signings, and progress toward monthly/quarterly goals in Salesforce

Regularly report on pipeline activity and new account conversions

There will also be reports generated to monitor performance at NPA to ensure these are being serviced effectively

Manage company vehicles to ensure AGRs can maximize their time visiting stocking locations

Other supporting tasks and projects to contribute to the growth of the company

Support maintenance of accurate information in Salesforce and GeoPointe

What We’re Looking For:

7+ years of experience in field sales, territory growth, or account development

3+ years leading sales or growth teams

Required Salesforce

experience for pipeline management, activity tracking, reporting, and team documentation

Proven success managing and coaching reps against KPIs, scorecards, and revenue targets

Strong experience converting non-stocking locations into stocking accounts and driving territory expansion

Experience working with multi-location or national accounts

Ability to coach teams on merchandising, promotions, in-store execution, and upselling

Strong leadership, communication, and cross-functional collaboration skills

Comfortable in a high-travel, field-based leadership role

Background in CPG, industrial, or retail sales environments

Experience managing territory-based field sales teams

#J-18808-Ljbffr