Location: Los Angeles, CA (Hybrid)
Compensation: $80-90k, with opportunity for bonus
The Role Pabst Brewing Company is looking for an
Associate Brand Manager
on the Pabst portfolio who’s equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from powerpoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.
This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution.
Key Responsibilities Commercialization and Execution
Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTOs, and retail programming
Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
Develop selling tools, retailer decks and activation plans that help sales win
Innovation and Product
Support innovation work with cross functional teammates - from early stage concepts all the way to launch
Track performance and learnings to inform future bets
Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
Shopper and Retail Programming
Build programs in partnership with the team that sells more beer across retail and on-premise channels
Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs
Qualifications
2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
BevAlc experience preferred, but not necessary
You could come from the CPG world, or somewhere less traditional
Highly proficient in Microsoft Office suite (Excel, PowerPoint, Outlook)
Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
Comfortable operating in fast-moving, high-accountability environments
Highly organized operator, with strong project management skills, but you also care about the creative details
Have and communicate your point of view, but also take feedback well
Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love
Why Pabst Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.
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Compensation: $80-90k, with opportunity for bonus
The Role Pabst Brewing Company is looking for an
Associate Brand Manager
on the Pabst portfolio who’s equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from powerpoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.
This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution.
Key Responsibilities Commercialization and Execution
Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTOs, and retail programming
Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
Develop selling tools, retailer decks and activation plans that help sales win
Innovation and Product
Support innovation work with cross functional teammates - from early stage concepts all the way to launch
Track performance and learnings to inform future bets
Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
Shopper and Retail Programming
Build programs in partnership with the team that sells more beer across retail and on-premise channels
Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs
Qualifications
2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
BevAlc experience preferred, but not necessary
You could come from the CPG world, or somewhere less traditional
Highly proficient in Microsoft Office suite (Excel, PowerPoint, Outlook)
Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
Comfortable operating in fast-moving, high-accountability environments
Highly organized operator, with strong project management skills, but you also care about the creative details
Have and communicate your point of view, but also take feedback well
Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love
Why Pabst Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.
#J-18808-Ljbffr