We’re looking for a strategic and hands‑on Marketing Manager to lead our agency’s marketing efforts across from thought leadership content to social media. This role sits at the intersection of brand, growth, and future‑thinking, responsible for shaping how the agency shows up in the market and ensuring our voice is consistent, relevant, and differentiated. You’ll own our content ecosystem end‑to‑end, from concept to execution, helping position our leaders and clients as industry authorities while driving awareness and inbound interest. This role will report to the Director of Strategic Growth and will be on the Growth team.
Responsibilities New Business Support
Partner closely with the Growth team to support the new business pipeline
Develop tailored pre‑call and pre‑meeting reports for prospective clients
Conduct competitive audits and category research to inform strategy and positioning
Maintain SoHo’s CRM system, including managing inbound leads within HubSpot and assigning lifecycle stages and track engagement
Use predictive analytics and AI email agents to monitor signals for purchasing intent, identify warm prospects and align outreach accordingly
Write, design, and execute cold‑outreach email automations tied to lead behavior
Manage delegated projects via Monday
Thought Leader Marketer
Develop and manage the agency’s annual thought leadership calendar
Shape marketing narratives around trends, insights, and proprietary research
Collaborate with leadership to translate POVs into publishable content (copy and images) via SoHo’s weekly:
Email newsletter (published via HubSpot)
Blog article (published on Squarespace)
Collaborate with the team on the launch of major reports (e.g., trend or industry studies)
Develop landing pages, downloads, and nurture funnels tied to thought leadership
Identify and submit to industry awards aligned to SoHo’s programs
Social Media Strategy & Execution
Own and execute organic social media strategy across LinkedIn, Reddit, and Instagram
Advise on social storytelling strategy informed by trends and platform evolution
Write, design and publish all social content (carousels, short‑form video, and campaign visuals) on behalf of the agency
Schedule and publish all SoHo social content via HubSpot
Identify high‑value SoHo‑created event moments for future content, reels, and research use
Track performance and optimize social content based on engagement metrics via HubSpot analytics
Develop paid social campaigns on LinkedIn to support report launches, events, and growth initiatives
Monitor engagement on all social posts
Website & Case Study Management
Manage website content within Squarespace, including publishing Insights articles and research reports.
Collaborate with Client Services and Creative to develop case studies, ensuring a clear narrative, strong visual hierarchy, brand consistency
Tailor our SEO strategy to best reflect what people are looking for based on search intent signals
Work with Client Services to develop shot lists and content capture priorities aligned with marketing and case study needs
Videography & Photography Management
Collaborate with Client Services to procure photo and video capture at applicable SoHo activations and events
Organize event assets for use across teams
What You Bring To The Table
4+ years in marketing, ideally within an agency or B2B environment
Strong writing and editorial skills for developing thought leader content
Experience with developing and launching social media content
Experience working within a website builder
Experience working within a CRM to manage/track leads and deploy newsletters
Familiarity with LinkedIn as a professional content platform
Ability to manage multiple initiatives simultaneously
Strategic thinker who can also execute
Technology must know how to work within the following marketing & technology platforms:
HubSpot
Native platform analytics for LinkedIn and Instagram
Canva/Adobe Express
Squarespace
Monday
Google Slides
PowerPoint
Keynote
What We Offer
Competitive compensation.
Comprehensive benefits including medical, vision, dental, and wellness programs.
Generous PTO, including vacation, holidays, and wellness days.
Professional growth opportunities in a dynamic, creative environment.
A collaborative, inclusive workplace that values people as much as the work we create.
Certain employee benefits are only applicable to full‑time employees.
SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
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Responsibilities New Business Support
Partner closely with the Growth team to support the new business pipeline
Develop tailored pre‑call and pre‑meeting reports for prospective clients
Conduct competitive audits and category research to inform strategy and positioning
Maintain SoHo’s CRM system, including managing inbound leads within HubSpot and assigning lifecycle stages and track engagement
Use predictive analytics and AI email agents to monitor signals for purchasing intent, identify warm prospects and align outreach accordingly
Write, design, and execute cold‑outreach email automations tied to lead behavior
Manage delegated projects via Monday
Thought Leader Marketer
Develop and manage the agency’s annual thought leadership calendar
Shape marketing narratives around trends, insights, and proprietary research
Collaborate with leadership to translate POVs into publishable content (copy and images) via SoHo’s weekly:
Email newsletter (published via HubSpot)
Blog article (published on Squarespace)
Collaborate with the team on the launch of major reports (e.g., trend or industry studies)
Develop landing pages, downloads, and nurture funnels tied to thought leadership
Identify and submit to industry awards aligned to SoHo’s programs
Social Media Strategy & Execution
Own and execute organic social media strategy across LinkedIn, Reddit, and Instagram
Advise on social storytelling strategy informed by trends and platform evolution
Write, design and publish all social content (carousels, short‑form video, and campaign visuals) on behalf of the agency
Schedule and publish all SoHo social content via HubSpot
Identify high‑value SoHo‑created event moments for future content, reels, and research use
Track performance and optimize social content based on engagement metrics via HubSpot analytics
Develop paid social campaigns on LinkedIn to support report launches, events, and growth initiatives
Monitor engagement on all social posts
Website & Case Study Management
Manage website content within Squarespace, including publishing Insights articles and research reports.
Collaborate with Client Services and Creative to develop case studies, ensuring a clear narrative, strong visual hierarchy, brand consistency
Tailor our SEO strategy to best reflect what people are looking for based on search intent signals
Work with Client Services to develop shot lists and content capture priorities aligned with marketing and case study needs
Videography & Photography Management
Collaborate with Client Services to procure photo and video capture at applicable SoHo activations and events
Organize event assets for use across teams
What You Bring To The Table
4+ years in marketing, ideally within an agency or B2B environment
Strong writing and editorial skills for developing thought leader content
Experience with developing and launching social media content
Experience working within a website builder
Experience working within a CRM to manage/track leads and deploy newsletters
Familiarity with LinkedIn as a professional content platform
Ability to manage multiple initiatives simultaneously
Strategic thinker who can also execute
Technology must know how to work within the following marketing & technology platforms:
HubSpot
Native platform analytics for LinkedIn and Instagram
Canva/Adobe Express
Squarespace
Monday
Google Slides
PowerPoint
Keynote
What We Offer
Competitive compensation.
Comprehensive benefits including medical, vision, dental, and wellness programs.
Generous PTO, including vacation, holidays, and wellness days.
Professional growth opportunities in a dynamic, creative environment.
A collaborative, inclusive workplace that values people as much as the work we create.
Certain employee benefits are only applicable to full‑time employees.
SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
#J-18808-Ljbffr