Email Marketing and Loyalty Program Analyst
California Lottery, Sacramento, California, United States, 95828
The California State Lottery is looking to fill the exciting role of a
Email Marketing and Loyalty Program Analyst . If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team! People are drawn to the California State Lottery because we:
We have a worthy mission that we’re sure you’ll take pride in too. Are an energetic, creative, and talented team Value diversity and inclusion in the workplace Empower team members to bring their knowledge, expertise, and innovation Recognize individual and team contributions Support the importance of work-life balance Invest in the professional development of our team members Are dedicated to preserving our environment by lowering our carbon footprint The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation. In fiscal year 2023-24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot. Job Description and Duties:
The California Lottery is looking for a dynamic Email Marketing and Loyalty Program Analyst who is passionate about email marketing and fostering player relationships and retention. About The Role
Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Supervisor II - Marketing Manager Player Loyalty and Email Communications, the Email Marketing and Loyalty Program Analyst will be responsible for the execution and optimization of the Lottery's loyalty programs and email communications. This role will leverage enterprise email software and proprietary loyalty program tools designed to drive customer engagement and deliver program success. This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education. This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. This job is only eligible to be headquartered at
Lottery Headquarters in Sacramento or Chatsworth District Office in LA County
and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office 2 days a week as assigned. Travel expense to and from assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California." You will find additional information about the job in the
Duty Statement . Working Conditions
Schedule: Monday - Friday, 8:00 am to 5:00 pm Travel: Infrequent travel as needed. Other: Work during evenings or weekends may be occasionally required Desirable Qualifications
A bachelor’s degree, preferably with a specialization in marketing, communications, or related field. Minimum of three years of hands‑on email marketing experience. Understanding of email best practices, i.e. CAN‑SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration. Minimum of three years loyalty marketing experience on a high‑profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention. Proficiency using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Oracle/Responsys, or Hubspot etc.) Strong HTML skills preferred. Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams, Adobe Creative Cloud, Canva etc. a plus.) Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns. Skilled communicator with experience building presentations and presenting data and promotional plans. Well‑versed in reporting out and presenting to stakeholders on campaign performance and program initiatives. Excellent design, copywriting, and proofreading skills with an ability to be detail‑oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously. Experience in gaming, entertainment, e‑commerce, fast‑moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred. *Important Note:
A resume is required to submit with your application package in order to be considered. For more information about this opportunity, benefits, and instructions on how to apply -- click the
Apply
button.
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Email Marketing and Loyalty Program Analyst . If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team! People are drawn to the California State Lottery because we:
We have a worthy mission that we’re sure you’ll take pride in too. Are an energetic, creative, and talented team Value diversity and inclusion in the workplace Empower team members to bring their knowledge, expertise, and innovation Recognize individual and team contributions Support the importance of work-life balance Invest in the professional development of our team members Are dedicated to preserving our environment by lowering our carbon footprint The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation. In fiscal year 2023-24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot. Job Description and Duties:
The California Lottery is looking for a dynamic Email Marketing and Loyalty Program Analyst who is passionate about email marketing and fostering player relationships and retention. About The Role
Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Supervisor II - Marketing Manager Player Loyalty and Email Communications, the Email Marketing and Loyalty Program Analyst will be responsible for the execution and optimization of the Lottery's loyalty programs and email communications. This role will leverage enterprise email software and proprietary loyalty program tools designed to drive customer engagement and deliver program success. This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education. This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. This job is only eligible to be headquartered at
Lottery Headquarters in Sacramento or Chatsworth District Office in LA County
and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office 2 days a week as assigned. Travel expense to and from assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California." You will find additional information about the job in the
Duty Statement . Working Conditions
Schedule: Monday - Friday, 8:00 am to 5:00 pm Travel: Infrequent travel as needed. Other: Work during evenings or weekends may be occasionally required Desirable Qualifications
A bachelor’s degree, preferably with a specialization in marketing, communications, or related field. Minimum of three years of hands‑on email marketing experience. Understanding of email best practices, i.e. CAN‑SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration. Minimum of three years loyalty marketing experience on a high‑profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention. Proficiency using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Oracle/Responsys, or Hubspot etc.) Strong HTML skills preferred. Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams, Adobe Creative Cloud, Canva etc. a plus.) Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns. Skilled communicator with experience building presentations and presenting data and promotional plans. Well‑versed in reporting out and presenting to stakeholders on campaign performance and program initiatives. Excellent design, copywriting, and proofreading skills with an ability to be detail‑oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously. Experience in gaming, entertainment, e‑commerce, fast‑moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred. *Important Note:
A resume is required to submit with your application package in order to be considered. For more information about this opportunity, benefits, and instructions on how to apply -- click the
Apply
button.
#J-18808-Ljbffr