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Freelance Designer

Cummings Creative, Inc., New York, New York, us, 10261

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About Us Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer‑centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.

The Role We’re seeking a Freelance Designer to collaborate with our team in leading and executing digital‑focused projects. This role would be on an ongoing, retainer basis. Projects include e‑commerce experiences, web/mobile apps, extending visual guidelines to new assets, and research and applying e‑commerce best practices to all designs.

As a designer at Barrel, you carry the responsibility to not only ideate and execute on creative and intelligent design concepts but to lead by example, motivate other team members, and therefore, reach the highest standards of work. We are looking for someone who is a creative problem solver who combines visual design and product design, knowing how to build appealing and functional experiences.

For Barrel, design is the process of thinking, planning, and imagining products that effectively solve problems for our clients. In addition to creating compelling visuals, our design team plays a key part in crafting intuitive user experiences through wireframing, mapping user flows and navigation, and developing micro‑interactions.

Key Responsibilities At Barrel, we value openness, constant communication, and a sense of humor. No matter your level of skill, we look first and foremost for a cultural fit.

Ideate and execute on creative concepts

Create conceptual and practical designs that map back to the client’s business goals, audience, and vertical

Maintain high standards among the team and ensure only the best work is shared with the client

Confidently lead client meetings and workshops as requested

Confidently delegate tasks to and provide support for juniors members of the team

Challenge clients on their requirements and advise on best practices

Take and develop briefs from CD/ACD/account team into execution

Contribute to and drive the process with both internal and client teams

Provide scoping estimates for new and ongoing client work as requested

Continually experiments with new tools and technologies, and prototypes with those existing. Encourages the same among the team

Provide, and often lead, useful contributions to team meetings and conversations

Provide thoughtful and constructive feedback during presentations and critiques of junior team members’ work

Skills Required

At least 4+ years of agency experience preferred, demonstrated expertise in digital design. Product design experience is a bonus.

Has a solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences

Has a strong digital and web vocabulary. Can speak confidently to clients about web platforms, how designs will function and how designs will be implemented.

Able to work efficiently under pressure and tight deadlines, always aware of budgets and time spent

Possess strong project management and organizational skills, able to confidently communicate with external teams and clients alike

Able to articulate thoughts clearly and concisely in all verbal and written communications

Maintains a meticulous attention to detail in all deliverables

Has the foresight to see upcoming challenges and proactively plans ahead to ensure all deadlines are met

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