Location:
Dallas, TX with extensive travel across the USA.
About TRIARC Tank Founded in 1933 and headquartered in Dallas, Texas, TRIARC Tank is a trusted industry leader in manufacturing high-quality steel pressure vessels and storage tank solutions. We primarily serve the energy (LPG) and agricultural markets through our Storage Tank and Transport (STT) division, delivering innovative products to propane marketers, tank distributors, and other B2B customers. We're seeking a dynamic Outside Sales Representative to fuel growth in our STT division, with a focus on developing and promoting new product lines such as LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, and Steel Heads nationwide.
Job Summary As an Outside Sales Representative, you'll be at the forefront of TRIARC Tank's 2026 expansion, driving new business development and market penetration for our STT division. This field-based role involves travel to build relationships, generate leads, and close deals with industrial clients across the USA. Reporting to the STT Sales Director, you'll leverage your outside sales expertise to promote our core and emerging product lines, targeting untapped opportunities in energy, agriculture, and related sectors. Join a collaborative sales team dedicated to delivering value-added solutions and achieving ambitious growth targets.
Key Responsibilities
Lead Generation & Prospecting:
Identify and engage potential customers through in-person visits, cold calling, networking, emailing, and targeted outreach to build a robust pipeline of STT sales opportunities nationwide.
New Business Development:
Spearhead strategies to launch and grow sales for new product lines, including LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, and Steel Heads, by penetrating new markets and industries.
Client Relationship Management:
Cultivate strong, long-term partnerships with propane marketers, tank distributors, industrial end-users, and other B2B clients via face-to-face meetings, site assessments, and ongoing support to secure repeat business and referrals.
Quoting & Deal Closure:
Develop accurate, competitive quotes tailored to customer needs and company standards; negotiate terms, close sales, and facilitate order entry for STT products and new lines.
Trade Shows & Events:
Represent TRIARC Tank at key industry events, conferences, and trade shows (up to 50% travel), showcasing our solutions and generating high-quality leads.
Market Intelligence:
Stay ahead of industry trends, competitor activities, and customer needs in the LPG, energy, and industrial sectors to inform strategic sales initiatives and product promotions.
Reporting & Performance Tracking:
Provide weekly reports on sales metrics, bookings, backlogs, and activities; develop plans to address gaps and align with 2026 monthly, quarterly, and annual goals.
Customer Support:
Proactively handle inquiries, complaints, and warranty claims for STT products, ensuring high satisfaction and loyalty.
Qualifications
Experience:
5+ years in outside sales with a proven track record in new business development, ideally in industrial equipment, pressure vessels, storage tanks, or LPG-related fields. Experience promoting products like LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, or Steel Heads is highly preferred.
Skills
Exceptional communication, negotiation, and presentation skills for in-person, phone, and virtual engagements.
Strong strategic planning, problem-solving, and organizational abilities, with expertise in territory management and CRM tools (e.g., Salesforce, HubSpot).
Proficiency in Microsoft Office Suite and sales analytics.
Demonstrated success in lead generation, objection handling, and closing complex B2B deals.
Motivation Highly self-driven, results-oriented, and resilient in a fast-paced, travel-heavy environment.
Education Bachelor's degree in Business, Marketing, Engineering, or a related field preferred; equivalent experience considered.
Travel Requirements Willingness to travel extensively (up to 50%) across the USA for client meetings, events, and territory development. Valid driver's license required.
Benefits & Compensation
$85,000+ Commission and performance bonuses.
Comprehensive health, dental, and vision insurance.
401(k) with company match.
Generous paid time off, holidays, and expense reimbursement for travel.
Professional development opportunities, including training and career advancement in a growing industry leader.
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Dallas, TX with extensive travel across the USA.
About TRIARC Tank Founded in 1933 and headquartered in Dallas, Texas, TRIARC Tank is a trusted industry leader in manufacturing high-quality steel pressure vessels and storage tank solutions. We primarily serve the energy (LPG) and agricultural markets through our Storage Tank and Transport (STT) division, delivering innovative products to propane marketers, tank distributors, and other B2B customers. We're seeking a dynamic Outside Sales Representative to fuel growth in our STT division, with a focus on developing and promoting new product lines such as LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, and Steel Heads nationwide.
Job Summary As an Outside Sales Representative, you'll be at the forefront of TRIARC Tank's 2026 expansion, driving new business development and market penetration for our STT division. This field-based role involves travel to build relationships, generate leads, and close deals with industrial clients across the USA. Reporting to the STT Sales Director, you'll leverage your outside sales expertise to promote our core and emerging product lines, targeting untapped opportunities in energy, agriculture, and related sectors. Join a collaborative sales team dedicated to delivering value-added solutions and achieving ambitious growth targets.
Key Responsibilities
Lead Generation & Prospecting:
Identify and engage potential customers through in-person visits, cold calling, networking, emailing, and targeted outreach to build a robust pipeline of STT sales opportunities nationwide.
New Business Development:
Spearhead strategies to launch and grow sales for new product lines, including LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, and Steel Heads, by penetrating new markets and industries.
Client Relationship Management:
Cultivate strong, long-term partnerships with propane marketers, tank distributors, industrial end-users, and other B2B clients via face-to-face meetings, site assessments, and ongoing support to secure repeat business and referrals.
Quoting & Deal Closure:
Develop accurate, competitive quotes tailored to customer needs and company standards; negotiate terms, close sales, and facilitate order entry for STT products and new lines.
Trade Shows & Events:
Represent TRIARC Tank at key industry events, conferences, and trade shows (up to 50% travel), showcasing our solutions and generating high-quality leads.
Market Intelligence:
Stay ahead of industry trends, competitor activities, and customer needs in the LPG, energy, and industrial sectors to inform strategic sales initiatives and product promotions.
Reporting & Performance Tracking:
Provide weekly reports on sales metrics, bookings, backlogs, and activities; develop plans to address gaps and align with 2026 monthly, quarterly, and annual goals.
Customer Support:
Proactively handle inquiries, complaints, and warranty claims for STT products, ensuring high satisfaction and loyalty.
Qualifications
Experience:
5+ years in outside sales with a proven track record in new business development, ideally in industrial equipment, pressure vessels, storage tanks, or LPG-related fields. Experience promoting products like LPG Semi Trailers, Air Receivers, Chlorine Tanks, Oil Water Separators, or Steel Heads is highly preferred.
Skills
Exceptional communication, negotiation, and presentation skills for in-person, phone, and virtual engagements.
Strong strategic planning, problem-solving, and organizational abilities, with expertise in territory management and CRM tools (e.g., Salesforce, HubSpot).
Proficiency in Microsoft Office Suite and sales analytics.
Demonstrated success in lead generation, objection handling, and closing complex B2B deals.
Motivation Highly self-driven, results-oriented, and resilient in a fast-paced, travel-heavy environment.
Education Bachelor's degree in Business, Marketing, Engineering, or a related field preferred; equivalent experience considered.
Travel Requirements Willingness to travel extensively (up to 50%) across the USA for client meetings, events, and territory development. Valid driver's license required.
Benefits & Compensation
$85,000+ Commission and performance bonuses.
Comprehensive health, dental, and vision insurance.
401(k) with company match.
Generous paid time off, holidays, and expense reimbursement for travel.
Professional development opportunities, including training and career advancement in a growing industry leader.
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