The
Marketing Manager
plays a critical execution role supporting RBG's marketing engine. This position is responsible for bringing campaigns to life across email, social media, paid channels, events and content - ensuring initiatives are delivered accurately, on time, and with impact. The role works closely with Marketing, Sales, Supporting Partners, and Operations to support pipeline growth, brand awareness, and internal communication.
Key Responsibilities Campaign & Channel Execution
Develop and support email marketing campaigns, including targeted outbound and nurture programs
Support agency in content creation for all social media platforms (LinkedIn, Facebook, Instagram)
Support paid search and paid social initiatives
Generate industry publications and PR releases, including coordination and asset preparation
Conference & Event Support
Coordinate and track conference logistics, including shipping materials and swag to event locations
Ensure booth, collateral, and assets are prepared and shipped on time pre-event; support post-event follow-up including shopping, content and communication
Ideate, order and manage swag and promotional materials to support conferences, meetings/events
Assist with content creation tied to events (emails, landing pages, social posts)
Content & Creative Support
Create and support content for internal communications and external client communications, including deck development and marketing assets
Support creation of campaign assets (emails, one-pagers, social copy, landing page copy)
Own end-of-year employee and client gifting initiatives; ideation and coordination
Graphic design capabilities
Digital & Systems Support
Build and update landing pages in HubSpot
Creative design in Canva, HubSpot and Adobe
Track and report on campaign performance and execution status - comfortable creating tracking tools if needed
Experience with Salesforce a plus (not required)
Experience with Apollo is a plus (not required)
What Make You a Fit - Qualifications
2-5 years of experience in a marketing, communications or coordinator role
Strong communicator with excellent written and verbal skills
Experience supporting email marketing, social media, events and/or campaigns
Comfortable pivoting as priorities change; proactive and execution-focused
Highly organized with the ability to juggle multiple projects and deadlines
Collaborative mindset with a bias toward action
Comfortable working in HubSpot (preferred), CANVA, Adobe (preferred) and common marketing tools - comfortable learning new systems
Salesforce experience is a plus
Key Performance Indicators (KPIs)
Email and social media engagement metrics
Qualified leads and meetings booked
Cost per meeting
Pipeline Influenced
Total Marketing ROI
KPIs measured weekly/monthly
Why Join RBG Join a fast-moving, execution-driven team where marketing directly supports growth. You'll help deliver high-impact programs across channels and collaborate cross-functionally to improve pipeline quality and brand visibility.
Reality Based Group is an award-winning customer experience solutions provider, working with some of the world's most recognized brands. We help companies see and hear exactly what their customers experience - turning insight into action that drives measurable results.
#J-18808-Ljbffr
Marketing Manager
plays a critical execution role supporting RBG's marketing engine. This position is responsible for bringing campaigns to life across email, social media, paid channels, events and content - ensuring initiatives are delivered accurately, on time, and with impact. The role works closely with Marketing, Sales, Supporting Partners, and Operations to support pipeline growth, brand awareness, and internal communication.
Key Responsibilities Campaign & Channel Execution
Develop and support email marketing campaigns, including targeted outbound and nurture programs
Support agency in content creation for all social media platforms (LinkedIn, Facebook, Instagram)
Support paid search and paid social initiatives
Generate industry publications and PR releases, including coordination and asset preparation
Conference & Event Support
Coordinate and track conference logistics, including shipping materials and swag to event locations
Ensure booth, collateral, and assets are prepared and shipped on time pre-event; support post-event follow-up including shopping, content and communication
Ideate, order and manage swag and promotional materials to support conferences, meetings/events
Assist with content creation tied to events (emails, landing pages, social posts)
Content & Creative Support
Create and support content for internal communications and external client communications, including deck development and marketing assets
Support creation of campaign assets (emails, one-pagers, social copy, landing page copy)
Own end-of-year employee and client gifting initiatives; ideation and coordination
Graphic design capabilities
Digital & Systems Support
Build and update landing pages in HubSpot
Creative design in Canva, HubSpot and Adobe
Track and report on campaign performance and execution status - comfortable creating tracking tools if needed
Experience with Salesforce a plus (not required)
Experience with Apollo is a plus (not required)
What Make You a Fit - Qualifications
2-5 years of experience in a marketing, communications or coordinator role
Strong communicator with excellent written and verbal skills
Experience supporting email marketing, social media, events and/or campaigns
Comfortable pivoting as priorities change; proactive and execution-focused
Highly organized with the ability to juggle multiple projects and deadlines
Collaborative mindset with a bias toward action
Comfortable working in HubSpot (preferred), CANVA, Adobe (preferred) and common marketing tools - comfortable learning new systems
Salesforce experience is a plus
Key Performance Indicators (KPIs)
Email and social media engagement metrics
Qualified leads and meetings booked
Cost per meeting
Pipeline Influenced
Total Marketing ROI
KPIs measured weekly/monthly
Why Join RBG Join a fast-moving, execution-driven team where marketing directly supports growth. You'll help deliver high-impact programs across channels and collaborate cross-functionally to improve pipeline quality and brand visibility.
Reality Based Group is an award-winning customer experience solutions provider, working with some of the world's most recognized brands. We help companies see and hear exactly what their customers experience - turning insight into action that drives measurable results.
#J-18808-Ljbffr