Overview
Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. That’s what our Be.Think.Play.Live. culture is all about. Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. Focuses on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move-ins, and revenue. Note:
Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.
Who You Are Analytical. You see audits, data, and summary reports as a key resource, providing guidance for future decisions. You are comfortable researching trends, organizing data, and presenting findings. Proficient with Microsoft Excel to manipulate information into a user-friendly format.
Innovative. You think outside the box and pitch ideas aligned with business objectives, often drawing inspiration from campaigns, trends, and personal interests.
Knowledgeable. You have experience with digital marketing campaigns and supporting website performance through targeted online marketing and reputation management.
Strong Communicator. Writing and speaking skills are clear and effective, enabling you to share insights based on research findings and competitive analysis.
Organized, Efficient, and Accountable. You adapt to changing priorities, multitask, meet deadlines, and deliver quality work with attention to detail.
Team Player. You collaborate with internal and external partners to achieve great results.
Passionate, Motivated, and Eager to Learn. You ask smart questions, challenge the status quo, and volunteer for special projects when they arise.
What You’ll Do Strategic Planning and Execution (15%)
Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources.
Analyze and assess campaign performance and translate data into recommendations and tactical plans to revise strategy.
Research and implement emerging media, trends, and technologies.
Data Analysis and Optimization (65%)
Coordinate marketing campaigns through budgeting, researching trends, and analyzing opportunities.
Monitor and report on internal website performance, ensuring quick and proper resolution of issues.
Build and update project plans and schedules to communicate status to stakeholders.
Execute key tasks to ensure timely implementation of new marketing initiatives.
Analyze partner sites and internal campaigns to make actionable recommendations to enhance performance.
Support monthly performance calls with pay-per-action partners, identifying opportunities for improved tracking and efficiency.
Drive ongoing optimization of internal website performance using web analytics, site research, and competitive analysis to achieve goals.
Ensure integrity of all published information on internal and external sources.
Manage invoicing for online and offline partners, ensuring accuracy and on-time delivery.
Support marketing and sales initiatives through research and analytics, delivering recommendations to achieve company goals.
Develop proficiency with all sources of internal information that feed campaigns.
Training and Communication (20%)
Educate colleagues and cross-functional partners on latest marketing strategies and channels.
Train business units in marketing tools and ensure ongoing compliance with guidelines through updates to training documents and videos.
Train and evaluate interns, full-time temporary employees, and others as needed, under senior management guidance.
Represent the company professionally when dealing with residents, coworkers, and the public.
Requirements & Previous Experience
Bachelor’s degree required with two years of progressive digital marketing experience, demonstrating the use of analytics to improve website or campaign performance. A combination of education and experience may be substituted at management’s discretion.
Ability to effectively and objectively communicate with internal and external customers.
Experience developing project plans from conception to implementation with attention to detail.
Proven ability to conduct presentations for employee groups, senior management, or vendors. Ability to work autonomously in a fast-paced environment with changing deadlines.
Salary: $71,000 - $86,000 per year. In addition to base salary, a discretionary annual bonus is provided. The starting pay will be determined based on job-related skills, experience, and qualifications.
Benefits and Equity
Physical Wellbeing: Medical, dental, vision care and wellness programs
Social Wellbeing: Paid holidays, annual vacation time, paid sick leave, new parent benefits, adoption assistance
Financial Wellbeing: Competitive compensation, 401(k) retirement savings, rent discounts, FSA/HSA, and company-paid life & disability insurance
Community Wellbeing: Paid community service hours
Career Wellbeing: Leadership development, tuition assistance
Learn more about our Total Wellbeing program here.
Equity Residential is an Equal Opportunity Employer. We are committed to equal employment opportunities for all job applicants and employees.
Equity Residential is committed to hiring a diverse workforce and maintaining a smoke-free workplace environment.
Responsibilities QUALIFICATIONS About Us Working for Equity Residential (EQR) is a leading multi-family real estate investment trust (REIT). It means living our purpose: creating communities where people thrive. We strive to provide the best in apartment living, speak boldly about new ideas for innovation, and inspire creativity in the ways we work together. Our portfolio includes properties in urban growth markets such as New York City, Boston, Washington DC, Seattle, San Francisco, Southern California, and Denver.
#J-18808-Ljbffr
Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. That’s what our Be.Think.Play.Live. culture is all about. Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. Focuses on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move-ins, and revenue. Note:
Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.
Who You Are Analytical. You see audits, data, and summary reports as a key resource, providing guidance for future decisions. You are comfortable researching trends, organizing data, and presenting findings. Proficient with Microsoft Excel to manipulate information into a user-friendly format.
Innovative. You think outside the box and pitch ideas aligned with business objectives, often drawing inspiration from campaigns, trends, and personal interests.
Knowledgeable. You have experience with digital marketing campaigns and supporting website performance through targeted online marketing and reputation management.
Strong Communicator. Writing and speaking skills are clear and effective, enabling you to share insights based on research findings and competitive analysis.
Organized, Efficient, and Accountable. You adapt to changing priorities, multitask, meet deadlines, and deliver quality work with attention to detail.
Team Player. You collaborate with internal and external partners to achieve great results.
Passionate, Motivated, and Eager to Learn. You ask smart questions, challenge the status quo, and volunteer for special projects when they arise.
What You’ll Do Strategic Planning and Execution (15%)
Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources.
Analyze and assess campaign performance and translate data into recommendations and tactical plans to revise strategy.
Research and implement emerging media, trends, and technologies.
Data Analysis and Optimization (65%)
Coordinate marketing campaigns through budgeting, researching trends, and analyzing opportunities.
Monitor and report on internal website performance, ensuring quick and proper resolution of issues.
Build and update project plans and schedules to communicate status to stakeholders.
Execute key tasks to ensure timely implementation of new marketing initiatives.
Analyze partner sites and internal campaigns to make actionable recommendations to enhance performance.
Support monthly performance calls with pay-per-action partners, identifying opportunities for improved tracking and efficiency.
Drive ongoing optimization of internal website performance using web analytics, site research, and competitive analysis to achieve goals.
Ensure integrity of all published information on internal and external sources.
Manage invoicing for online and offline partners, ensuring accuracy and on-time delivery.
Support marketing and sales initiatives through research and analytics, delivering recommendations to achieve company goals.
Develop proficiency with all sources of internal information that feed campaigns.
Training and Communication (20%)
Educate colleagues and cross-functional partners on latest marketing strategies and channels.
Train business units in marketing tools and ensure ongoing compliance with guidelines through updates to training documents and videos.
Train and evaluate interns, full-time temporary employees, and others as needed, under senior management guidance.
Represent the company professionally when dealing with residents, coworkers, and the public.
Requirements & Previous Experience
Bachelor’s degree required with two years of progressive digital marketing experience, demonstrating the use of analytics to improve website or campaign performance. A combination of education and experience may be substituted at management’s discretion.
Ability to effectively and objectively communicate with internal and external customers.
Experience developing project plans from conception to implementation with attention to detail.
Proven ability to conduct presentations for employee groups, senior management, or vendors. Ability to work autonomously in a fast-paced environment with changing deadlines.
Salary: $71,000 - $86,000 per year. In addition to base salary, a discretionary annual bonus is provided. The starting pay will be determined based on job-related skills, experience, and qualifications.
Benefits and Equity
Physical Wellbeing: Medical, dental, vision care and wellness programs
Social Wellbeing: Paid holidays, annual vacation time, paid sick leave, new parent benefits, adoption assistance
Financial Wellbeing: Competitive compensation, 401(k) retirement savings, rent discounts, FSA/HSA, and company-paid life & disability insurance
Community Wellbeing: Paid community service hours
Career Wellbeing: Leadership development, tuition assistance
Learn more about our Total Wellbeing program here.
Equity Residential is an Equal Opportunity Employer. We are committed to equal employment opportunities for all job applicants and employees.
Equity Residential is committed to hiring a diverse workforce and maintaining a smoke-free workplace environment.
Responsibilities QUALIFICATIONS About Us Working for Equity Residential (EQR) is a leading multi-family real estate investment trust (REIT). It means living our purpose: creating communities where people thrive. We strive to provide the best in apartment living, speak boldly about new ideas for innovation, and inspire creativity in the ways we work together. Our portfolio includes properties in urban growth markets such as New York City, Boston, Washington DC, Seattle, San Francisco, Southern California, and Denver.
#J-18808-Ljbffr