Genesis10 is currently seeking a Digital & Ecommerce Manager with our client in their New York, NY location. This is a hybrid remote and direct placement position. You will be required to work 4 to 6 in-office days per month.
Summary We're seeking a strategic Digital & Ecommerce Manager to lead client paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. This role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. You'll oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals.
Note: the title of the job is subject to change based on the final candidate's job‑specific knowledge, education, skills and depth of professional experience.
Responsibilities
Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition.
Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
Oversee campaign calendar and align performance marketing with product launches and inventory.
Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
Collaborate with developers and QA all site changes across desktop and mobile.
Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
Support loyalty and referral programs in coordination with brand moments.
Manage affiliate marketing strategy, execution, and performance monitoring.
Supervise Babo Botanicals Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.
Requirements
2-5 years of experience in eCommerce and digital marketing, ideally DTC.
Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms. Strong grasp of SEO/SEA best practices and CRM strategy.
Comfortable managing digital agencies and interpreting performance reports.
Strong analytical mindset and data‑driven decision‑making skills.
Experience managing budgets and owning P&L performance.
Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
College degree required; Master’s degree in Marketing, Communications, or a related field (preferred).
Ability to commute to the New York City office at least one day per week and as business needs dictate.
Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Preferred Skills
Understanding of website accessibility standards and UX best practices.
Familiarity with Jira or similar project management tools.
Basic Photoshop or Canva skills for light asset editing and cropping.
Excellent attention to detail, especially in QA and testing workflows.
Strong communication and project coordination abilities.
Passion for optimizing digital experiences and customer journeys.
Comfortable working cross‑functionally with creative, ops, and brand teams.
Fluency in French a plus.
Experience in a beauty role, preferably in skincare (preferred).
B Corp experience highly desired.
Salary range $90-100K
Benefits of Working with Genesis10
Access to hundreds of clients, most who have been working with Genesis10 for 5-20 years.
The opportunity to have a career‑home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
Behavioral Health Platform
Medical, Dental, Vision
Health Savings Account
Voluntary Hospital Indemnity (Critical Illness & Accident)
Voluntary Term Life Insurance
401K
Sick Pay (for applicable states/municipalities)
Commuter Benefits (Dallas, NYC, SF)
Remote opportunities available
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Summary We're seeking a strategic Digital & Ecommerce Manager to lead client paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. This role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. You'll oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals.
Note: the title of the job is subject to change based on the final candidate's job‑specific knowledge, education, skills and depth of professional experience.
Responsibilities
Lead all paid acquisition efforts (Search, Social, Display, Shopping, TikTok Shop, Buy with Prime) to drive growth and customer acquisition.
Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
Oversee campaign calendar and align performance marketing with product launches and inventory.
Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
Collaborate with developers and QA all site changes across desktop and mobile.
Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
Support loyalty and referral programs in coordination with brand moments.
Manage affiliate marketing strategy, execution, and performance monitoring.
Supervise Babo Botanicals Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.
Requirements
2-5 years of experience in eCommerce and digital marketing, ideally DTC.
Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms. Strong grasp of SEO/SEA best practices and CRM strategy.
Comfortable managing digital agencies and interpreting performance reports.
Strong analytical mindset and data‑driven decision‑making skills.
Experience managing budgets and owning P&L performance.
Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
College degree required; Master’s degree in Marketing, Communications, or a related field (preferred).
Ability to commute to the New York City office at least one day per week and as business needs dictate.
Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Preferred Skills
Understanding of website accessibility standards and UX best practices.
Familiarity with Jira or similar project management tools.
Basic Photoshop or Canva skills for light asset editing and cropping.
Excellent attention to detail, especially in QA and testing workflows.
Strong communication and project coordination abilities.
Passion for optimizing digital experiences and customer journeys.
Comfortable working cross‑functionally with creative, ops, and brand teams.
Fluency in French a plus.
Experience in a beauty role, preferably in skincare (preferred).
B Corp experience highly desired.
Salary range $90-100K
Benefits of Working with Genesis10
Access to hundreds of clients, most who have been working with Genesis10 for 5-20 years.
The opportunity to have a career‑home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
Behavioral Health Platform
Medical, Dental, Vision
Health Savings Account
Voluntary Hospital Indemnity (Critical Illness & Accident)
Voluntary Term Life Insurance
401K
Sick Pay (for applicable states/municipalities)
Commuter Benefits (Dallas, NYC, SF)
Remote opportunities available
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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