PRIMARY PURPOSE OF JOB The Digital Marketing Strategist leads the organization’s digital marketing strategy, including paid media, campaign planning, analytics, and optimization. This role works closely with the Digital Content Manager, Content Specialist, and Multimedia Producer to implement campaigns that drive engagement, leads, and conversions.
EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS
Southern Bank team members exhibit Southern Bank’s values, which can be remembered with the acronym FIRSTS. We teach our team members about our “values in action,” which give further examples of how we can live out Southern Bank’s values.
We act as a FAMILY – We know we’re not a related family, but we really care about people, both personally and professionally. We like knowing that our skills, our time, and our efforts contribute to the overall success of those we spend time with every day.
We move with INNOVATION – We push for better ways to solve problems. We are not afraid of a challenge; we’re driven to develop new ideas and solutions using creativity and experience. We are committed to leading, devising new solutions for all kinds of obstacles.
We are ROOTED – We’re from here. These communities are our homes, and we are deeply invested in making our hometowns the best that they can be. We are firmly committed to success in the places where we’ve known people our whole lives.
We prioritize SERVICE – We put others above ourselves. We make intentional decisions and take action to benefit others, be it in our daily work with our customers and fellow team members, or in volunteering our time, money, and energy in our communities.
We build TRUST – We strive to be reliable and trustworthy, honest and transparent. We are dedicated to doing what’s best for our team members, our customers, and our communities, and they can be confident that we are who we say we are.
We are a source of STRENGTH – We have a capacity and resilience that has come through years of experience and growth. We are able to support those who count on us, and those who need us can rely on us.
Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.
Essential Functions And Performance Area Digital Campaign Strategy & Execution
Lead strategy for paid media campaigns, display, social, and retargeting channels;
Collaborate with the Digital Content Manager to optimize landing pages, website updates, and onboarding campaigns; and,
Develop and manage digital onboarding campaigns, including customer relationship management (CRM)-based customer journeys, email nurturing workflows, and campaign automation. Coordinate with the Digital Content Manager for landing pages and content integration, and with the Content Specialist for copy and design assets.
Analytics & Reporting
Track key performance indicators (KPI) and performance metrics for digital campaigns;
Analyze data to optimize spend, targeting, and messaging; and,
Present actionable insights to the Marketing Director and team.
Collaboration & Campaign Support
Work with the Content Specialist to integrate copy/design into campaigns;
Collaborate with the Multimedia Producer to incorporate photo/video assets; and,
Advise the Digital Content Manager on campaign optimization and implementation.
Qualifications Knowledge, Skills And Abilities
Expertise in digital marketing strategy, paid media, analytics, and campaign optimization.
Familiarity with marketing automation, CRM, web analytics, and digital platforms.
Strong analytical, problem-solving, and communication skills.
Education, Training And Experience Requirements
Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
5-7 year’s experience leading digital campaigns, strategy, or performance marketing.
CORE COMPETENCIES Exhibits Southern Bank’s values, as further described through our values in action.
Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
Applied Learning: Assimilating and applying new job-related information in a timely manner.
Quality Orientation: Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
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EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS
Southern Bank team members exhibit Southern Bank’s values, which can be remembered with the acronym FIRSTS. We teach our team members about our “values in action,” which give further examples of how we can live out Southern Bank’s values.
We act as a FAMILY – We know we’re not a related family, but we really care about people, both personally and professionally. We like knowing that our skills, our time, and our efforts contribute to the overall success of those we spend time with every day.
We move with INNOVATION – We push for better ways to solve problems. We are not afraid of a challenge; we’re driven to develop new ideas and solutions using creativity and experience. We are committed to leading, devising new solutions for all kinds of obstacles.
We are ROOTED – We’re from here. These communities are our homes, and we are deeply invested in making our hometowns the best that they can be. We are firmly committed to success in the places where we’ve known people our whole lives.
We prioritize SERVICE – We put others above ourselves. We make intentional decisions and take action to benefit others, be it in our daily work with our customers and fellow team members, or in volunteering our time, money, and energy in our communities.
We build TRUST – We strive to be reliable and trustworthy, honest and transparent. We are dedicated to doing what’s best for our team members, our customers, and our communities, and they can be confident that we are who we say we are.
We are a source of STRENGTH – We have a capacity and resilience that has come through years of experience and growth. We are able to support those who count on us, and those who need us can rely on us.
Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.
Essential Functions And Performance Area Digital Campaign Strategy & Execution
Lead strategy for paid media campaigns, display, social, and retargeting channels;
Collaborate with the Digital Content Manager to optimize landing pages, website updates, and onboarding campaigns; and,
Develop and manage digital onboarding campaigns, including customer relationship management (CRM)-based customer journeys, email nurturing workflows, and campaign automation. Coordinate with the Digital Content Manager for landing pages and content integration, and with the Content Specialist for copy and design assets.
Analytics & Reporting
Track key performance indicators (KPI) and performance metrics for digital campaigns;
Analyze data to optimize spend, targeting, and messaging; and,
Present actionable insights to the Marketing Director and team.
Collaboration & Campaign Support
Work with the Content Specialist to integrate copy/design into campaigns;
Collaborate with the Multimedia Producer to incorporate photo/video assets; and,
Advise the Digital Content Manager on campaign optimization and implementation.
Qualifications Knowledge, Skills And Abilities
Expertise in digital marketing strategy, paid media, analytics, and campaign optimization.
Familiarity with marketing automation, CRM, web analytics, and digital platforms.
Strong analytical, problem-solving, and communication skills.
Education, Training And Experience Requirements
Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
5-7 year’s experience leading digital campaigns, strategy, or performance marketing.
CORE COMPETENCIES Exhibits Southern Bank’s values, as further described through our values in action.
Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
Applied Learning: Assimilating and applying new job-related information in a timely manner.
Quality Orientation: Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
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