Olde Mecklenburg Brewery (OMB) is Charlotte’s original craft brewery, rooted in the German brewing tradition and committed to producing world-class lagers and ales. With nearly $20 million in annual revenue, OMB operates two thriving Brauhaus restaurant locations and a growing wholesale distribution business. A third Brauhaus in Mount Holly, NC is under construction and set to open in Fall 2026. This is an exciting time to join a company with deep community roots, ambitious growth plans, and a brand that people genuinely love.
About The Role The Brand Manager is the creative and strategic engine behind OMB’s marketing presence. This role owns the full spectrum of brand communications—from daily social media content and digital advertising to retail signage, wholesale marketing support, merchandise management, and event marketing. The Brand Manager works cross-functionally with the sales, retail, and operations teams to ensure a unified brand voice across every touchpoint. As OMB enters its next chapter of growth, this person will play a central role in shaping how the brand shows up in the market.
Social Media Development
Develop and execute content strategy across Instagram, Facebook, TikTok, and LinkedIn
Create high-quality photography and video content on an ongoing basis
Monitor and respond to comments and direct messages daily to maintain community engagement
Track and report on monthly performance metrics including followers, engagement, impressions, and post frequency
Stay current with social media trends and adapt strategy accordingly
Digital Marketing & Advertising
Manage and update OMBBEER.COM to ensure accurate, compelling content
Create ad creative and manage digital ad campaigns for wholesale, informed by target market research and performance data
Monitor ad effectiveness, optimize spend, and adjust campaigns as needed
Boost Facebook events for retail programming
Write, edit, and distribute monthly email newsletter blasts
Brand Marketing & Management
Serve as brand steward—maintain and enforce brand standards across all channels, packaging, and customer-facing materials
Align all marketing campaigns across brand, retail, wholesale, digital, social, merchandise, and POS
Partner with the Director of Sales on trade marketing programs from concept through collateral and execution
Lead marketing strategy for future product assortment including seasonal and new item development
Coordinate with external design partners for Brauhaus and retail graphic design needs
Own all aspects of OMB merchandise: retail and e-commerce sales, inventory, pricing, profitability, and vendor relationships
Manage the Shopify storefront including product listings, updates, and customer service inquiries
Pack and ship customer orders on a weekly basis
Maintain brand standards for quality, image, and messaging across all merchandise
Graphic Design & Collateral
Design and produce table tents, posters, signage, menus, and other in-house materials
Create and update digital TV menus, print menus, daily features, and brunch menus
Develop graphics for website, social media, and promotional campaigns
Communications
Draft, route for internal review, and distribute press releases to media contacts
Write, edit, and publish the OMB monthly employee newsletter
Support planning and execution of major retail events such as Mecktoberfest and the Christmas Market
Capture photography and video at events for use across social media and marketing channels
Coordinate with vendors for event-specific menus, printed materials, and merchandise
Support the marketing launch and pre-opening activities for the new Mount Holly Brauhau
What’s In It For You?
Medical, Dental, and Vision insurance coverage
PTO
Employer-paid Long-Term Disability insurance coverage
401k with match
Employee discount (food, beer, & merchandise)
Qualifications
Required
3–5 years of experience in brand marketing, digital marketing, or a related role—preferably in craft beverage, food & beverage, hospitality, or consumer packaged goods
Demonstrated ability to create compelling content across social media platforms (Instagram, Facebook, TikTok, LinkedIn)
Proficiency in photography, videography, and basic graphic design (Adobe Creative Suite or Canva)
Strong copywriting and editorial skills
Experience managing e-commerce platforms (Shopify preferred)
Experience with digital advertising (Meta Ads Manager, Google Ads, or similar)
Highly organized self-starter comfortable managing multiple concurrent projects
Preferred
Experience in the craft beer or brewery industry
Familiarity with email marketing platforms (Mailchimp, Constant Contact, or similar)
Experience coordinating large-scale consumer events
Comfort working in a fast-paced, entrepreneurial environment where flexibility is essential
A genuine passion for craft beer, community, and the Charlotte market
OMB Core Values
Integrity, do the right thing
Service-minded
Point of pride in the community
Team
Additional Requirements to Consider
All candidates must pass a pre-employment/post offer background check
Applications are reviewed regularly for both locations. If we would like to move forward with the interview process, HR will contact you via phone or email.
Positions are posted and maintained regularly. If you have not received any communication from HR, we may not have an open position at the time, but may contact you for a future position.
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About The Role The Brand Manager is the creative and strategic engine behind OMB’s marketing presence. This role owns the full spectrum of brand communications—from daily social media content and digital advertising to retail signage, wholesale marketing support, merchandise management, and event marketing. The Brand Manager works cross-functionally with the sales, retail, and operations teams to ensure a unified brand voice across every touchpoint. As OMB enters its next chapter of growth, this person will play a central role in shaping how the brand shows up in the market.
Social Media Development
Develop and execute content strategy across Instagram, Facebook, TikTok, and LinkedIn
Create high-quality photography and video content on an ongoing basis
Monitor and respond to comments and direct messages daily to maintain community engagement
Track and report on monthly performance metrics including followers, engagement, impressions, and post frequency
Stay current with social media trends and adapt strategy accordingly
Digital Marketing & Advertising
Manage and update OMBBEER.COM to ensure accurate, compelling content
Create ad creative and manage digital ad campaigns for wholesale, informed by target market research and performance data
Monitor ad effectiveness, optimize spend, and adjust campaigns as needed
Boost Facebook events for retail programming
Write, edit, and distribute monthly email newsletter blasts
Brand Marketing & Management
Serve as brand steward—maintain and enforce brand standards across all channels, packaging, and customer-facing materials
Align all marketing campaigns across brand, retail, wholesale, digital, social, merchandise, and POS
Partner with the Director of Sales on trade marketing programs from concept through collateral and execution
Lead marketing strategy for future product assortment including seasonal and new item development
Coordinate with external design partners for Brauhaus and retail graphic design needs
Own all aspects of OMB merchandise: retail and e-commerce sales, inventory, pricing, profitability, and vendor relationships
Manage the Shopify storefront including product listings, updates, and customer service inquiries
Pack and ship customer orders on a weekly basis
Maintain brand standards for quality, image, and messaging across all merchandise
Graphic Design & Collateral
Design and produce table tents, posters, signage, menus, and other in-house materials
Create and update digital TV menus, print menus, daily features, and brunch menus
Develop graphics for website, social media, and promotional campaigns
Communications
Draft, route for internal review, and distribute press releases to media contacts
Write, edit, and publish the OMB monthly employee newsletter
Support planning and execution of major retail events such as Mecktoberfest and the Christmas Market
Capture photography and video at events for use across social media and marketing channels
Coordinate with vendors for event-specific menus, printed materials, and merchandise
Support the marketing launch and pre-opening activities for the new Mount Holly Brauhau
What’s In It For You?
Medical, Dental, and Vision insurance coverage
PTO
Employer-paid Long-Term Disability insurance coverage
401k with match
Employee discount (food, beer, & merchandise)
Qualifications
Required
3–5 years of experience in brand marketing, digital marketing, or a related role—preferably in craft beverage, food & beverage, hospitality, or consumer packaged goods
Demonstrated ability to create compelling content across social media platforms (Instagram, Facebook, TikTok, LinkedIn)
Proficiency in photography, videography, and basic graphic design (Adobe Creative Suite or Canva)
Strong copywriting and editorial skills
Experience managing e-commerce platforms (Shopify preferred)
Experience with digital advertising (Meta Ads Manager, Google Ads, or similar)
Highly organized self-starter comfortable managing multiple concurrent projects
Preferred
Experience in the craft beer or brewery industry
Familiarity with email marketing platforms (Mailchimp, Constant Contact, or similar)
Experience coordinating large-scale consumer events
Comfort working in a fast-paced, entrepreneurial environment where flexibility is essential
A genuine passion for craft beer, community, and the Charlotte market
OMB Core Values
Integrity, do the right thing
Service-minded
Point of pride in the community
Team
Additional Requirements to Consider
All candidates must pass a pre-employment/post offer background check
Applications are reviewed regularly for both locations. If we would like to move forward with the interview process, HR will contact you via phone or email.
Positions are posted and maintained regularly. If you have not received any communication from HR, we may not have an open position at the time, but may contact you for a future position.
#J-18808-Ljbffr