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Marketing Coordinator

Smart Sourcing USA, Ogden, Utah, United States, 84403

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We are seeking a results-driven Email Marketing Specialist to take ownership of our email outreach and engagement strategy. You will be responsible for the end-to-end execution of email campaigns, ensuring our messaging reaches the right audience at the right time. The ideal candidate is a MailChimp power user who doesn't just "send emails" but understands how to interpret data to improve performance. Responsibilities

Campaign Assembly: Design, build, and deploy high-quality email campaigns within MailChimp, ensuring all links, images, and formatting are optimized for various devices. List Management: Organize and segment email lists to ensure highly targeted messaging and maintain a healthy subscriber database. Progress Tracking: Monitor and report on key performance indicators (KPIs) including open rates, click-through rates, and conversions. A/B Testing: Implement testing strategies for subject lines, content, and send times to consistently improve engagement metrics. Quality Assurance: Conduct thorough testing of all emails to ensure 100% accuracy before deployment. Qualifications

Proven Experience: Demonstrated success in managing email marketing campaigns from start to finish. MailChimp Proficiency: Expert-level knowledge of MailChimp features, including automation, audience tagging, and template builders. Analytical Mindset: Ability to translate raw data into actionable insights and progress reports. Attention to Detail: Excellent proofreading skills and a "measure twice, cut once" approach to campaign deployment. Organized Workflow: Ability to manage multiple campaign schedules and deadlines effectively. How to Apply

Please send your resume and a brief summary of your email marketing experience to admin@smartsourcingusa.com Note to Applicants: Please use the subject line: "Application: Email Marketing Specialist - [Your Name]". In your summary, please highlight a specific campaign where you successfully used MailChimp to improve engagement or tracking.

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