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Paid Search Strategist

Reunion Marketing, Cary, North Carolina, United States, 27518

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About Reunion Marketing

Reunion Marketing is a dynamic and forward-thinking agency specializing in digital marketing for the automotive industry. We drive success through data-driven strategies and innovative campaign management.

Are you energized by fast-paced work, passionate about digital growth, and thrive when influencing outcomes? At Reunion Marketing, we're looking for a

result‑driven, persuasive strategist and communicator

to lead the charge on client ad performance through dynamic paid search and social strategies.

About The Role Reunion Marketing is looking for a Paid Search Strategist to build, manage, and improve paid search and paid social campaigns for home services businesses. This role focuses on driving leads, managing budgets responsibly, and using data to improve results over time. You will work on Google Ads, Microsoft Ads, and paid social campaigns for industries like HVAC, plumbing, and roofing. You'll also work directly with clients to explain performance and strategy. If you like working with numbers, testing ideas, and improving results month over month, this role may be a good fit.

What You'll Do

Build and manage paid search campaigns on Google and Microsoft Ads

Create and optimize paid social campaigns for local lead generation

Run A/B tests and adjust campaigns based on performance

Track CPL, conversion rates, and other key metrics

Analyze data and recommend improvements

Manage budgets to maximize ROI

Prepare clear reports for clients and internal teams

Work with content, design, and client success teams for alignment

Support client onboarding and transitions when needed

Audit accounts for best practices and optimization opportunities

Use GA4, GTM, or GSC to troubleshoot tracking or conversion issues

Who Does Well In This Role You are likely a good fit if you:

Enjoy working with data and performance metrics

Like testing and improving campaigns over time

Can explain results in simple terms to clients

Stay organized managing multiple accounts

Adapt quickly when performance or priorities change

Work well with a team but manage your work independently

What You Bring

At least 1 year managing paid search or paid social campaigns

Experience with Google Ads and/or Microsoft Ads

Basic familiarity with GA4 or analytics tools

Clear communication skills

Comfort working in a fast-paced agency environment

Why Join Reunion Marketing?

Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space.

Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.

Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.

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