Mercury Marine Associate Copywriter
Brunswick Corporation, Fond du Lac, Wisconsin, United States, 54035
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests™," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview Mercury Marine is looking for an Associate Copywriter to join our Creative Services team. You’ll create conceptual creative and execute tactical marketing copy that brings our brands’ stories to life, resonates with boaters and anglers, and stands out in the marine marketplace. You’ll collaborate with a talented crew of designers, copywriters, project managers, brand partners and channel partners to encourage consumers to get on the water with Mercury Marine.
Essential Functions
Critically think through project briefs and customer journeys to create engaging and appropriate messaging that fulfills our brands’ objectives.
Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories.
Develop on‑brand, on‑voice copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point‑of‑purchase displays, tradeshow displays, and more).
Collaborate with designers to build creative, cohesive campaigns.
Review creative proofs for spelling, grammar, and overall quality according to our in‑house style guides.
Build your knowledge of our audiences (boaters, anglers, watersports enthusiasts) and the marine industry to develop targeted creative that resonates with these audiences.
Required Qualifications
1+ years of experience in an advertising/marketing agency or in‑house marketing department.
Bachelor’s degree in a related field preferred but may be waived for candidates with relevant experience and an exceptional portfolio.
Experience in collaboratively developing creative campaign concepts.
Experience producing copy across marketing channels.
Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices.
Strong time management to meet tight deadlines while working on simultaneous projects.
Experience editing and proofreading according to multiple style guides with acute attention to detail.
Basic understanding of SEO keyword usage.
Portfolio that demonstrates creative marketing copy across channels for multiple clients.
Working Conditions
Hybrid, 3 times in office.
Compensation & Benefits The anticipated pay range for this position is $62,800‑90,500 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick’s comprehensive benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and more.
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. We’re proud of being recognized for making a splash with numerous awards!
EEO Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, click here.
#J-18808-Ljbffr
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview Mercury Marine is looking for an Associate Copywriter to join our Creative Services team. You’ll create conceptual creative and execute tactical marketing copy that brings our brands’ stories to life, resonates with boaters and anglers, and stands out in the marine marketplace. You’ll collaborate with a talented crew of designers, copywriters, project managers, brand partners and channel partners to encourage consumers to get on the water with Mercury Marine.
Essential Functions
Critically think through project briefs and customer journeys to create engaging and appropriate messaging that fulfills our brands’ objectives.
Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories.
Develop on‑brand, on‑voice copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point‑of‑purchase displays, tradeshow displays, and more).
Collaborate with designers to build creative, cohesive campaigns.
Review creative proofs for spelling, grammar, and overall quality according to our in‑house style guides.
Build your knowledge of our audiences (boaters, anglers, watersports enthusiasts) and the marine industry to develop targeted creative that resonates with these audiences.
Required Qualifications
1+ years of experience in an advertising/marketing agency or in‑house marketing department.
Bachelor’s degree in a related field preferred but may be waived for candidates with relevant experience and an exceptional portfolio.
Experience in collaboratively developing creative campaign concepts.
Experience producing copy across marketing channels.
Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices.
Strong time management to meet tight deadlines while working on simultaneous projects.
Experience editing and proofreading according to multiple style guides with acute attention to detail.
Basic understanding of SEO keyword usage.
Portfolio that demonstrates creative marketing copy across channels for multiple clients.
Working Conditions
Hybrid, 3 times in office.
Compensation & Benefits The anticipated pay range for this position is $62,800‑90,500 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick’s comprehensive benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and more.
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. We’re proud of being recognized for making a splash with numerous awards!
EEO Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, click here.
#J-18808-Ljbffr