Social Media & Digital Content Manager- Dollywood Parks & Resorts - Exempt
The Dollywood Company, Pigeon Forge, Tennessee, us, 37868
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media & Digital Content Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.
Responsibilities
Lead strategic initiatives and guide daily execution to enhance our digital presence by focusing on organic social media channels, web content, and the customer journey email program.
Develop and oversee a team responsible for executing effective digital strategies to enhance brand visibility and drive audience engagement, ensuring alignment with the company’s goals and branding within the region.
Bridge strategy and execution to effectively implement content plans.
Lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals within the region.
Lead and manage a team of digital content managers, each responsible for a distinct function, to ensure effective execution aligned with strategic goals.
Collaborate with key stakeholders across departments to align strategic objectives and execution.
Monitor, analyse and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
Guide editorial planning to ensure consistent and strategic delivery across all channels.
Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.
Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
Additional Responsibilities
When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital.
Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
As a public face of The Dollywood Company, promote the various properties in various settings.
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members.
Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots.
Management reserves the right to change and/or add to these duties at any time.
Education and Experience Required
Minimum 18 years of age.
Bachelor’s degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
3-5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
Proven leadership and team management experience.
Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content.
Deep understanding of social media platforms, analytics tools, and best practices.
Demonstration of strong editing skills.
Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
Strong written and verbal communication skills with a customer service mindset.
Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Ability to work independently and collaboratively in a fast-paced environment.
Must have a valid TN Driver’s License with current automobile insurance and be able to drive company vehicles as required.
Must successfully complete a background check including motor vehicle and pre‑employment drug screen.
Knowledge, Skills, and Abilities
Able to smile and make eye contact to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees.
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work.
Must be self‑motivated and disciplined.
Must be able to prioritize and complete work assignments on a timely basis.
Must maintain strict confidentiality and judgment regarding privileged information.
Must be committed to continuous improvement.
Must have professional appearance with good personal hygiene.
Must promote and support a “team” work environment by cooperating and helping co‑workers.
Must be productive in a fast‑paced, dynamic environment.
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
Must be sensitive to the needs of our guests and feel empowered to act to meet their needs within company guidelines.
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills.
Must show appreciation of others.
Able to get along with other employees to work out problems and resolve conflicts.
Able to comprehend instructions and retain information.
Able to perform duties consistently while creating a safe and secure environment for hosts and guests.
Able to be flexible and handle frequent changes in priorities.
Able to add, subtract, multiply and divide with accuracy.
Able to communicate effectively using standard English grammar and punctuation.
Able to tolerate various temperatures while working indoors and outdoors.
Able to meet the physical demands of the job.
Must have manual dexterity necessary to complete all job duties.
Able to sit and/or stand for long/short periods.
Able to prioritize tasks and complete assignments on time.
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all‑terrain vehicles as well as the ability to enter and exit vehicle multiple times daily.
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs.
Ability to move, bend, stoop, kneel, reach, twist.
Ability to lift up to 40 lbs.
Above average memory retention and recall.
Physical and Cognitive Requirements
Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs, utilizing company’s safety guidelines for safe lifting.
Mobility: Position may require intermittent to prolonged sitting, standing and/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain, stairs and uneven surfaces.
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions.
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees may be required to work indoors and outdoors.
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved methods.
Equal Opportunity Employer Statement The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever‑changing world.
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Responsibilities
Lead strategic initiatives and guide daily execution to enhance our digital presence by focusing on organic social media channels, web content, and the customer journey email program.
Develop and oversee a team responsible for executing effective digital strategies to enhance brand visibility and drive audience engagement, ensuring alignment with the company’s goals and branding within the region.
Bridge strategy and execution to effectively implement content plans.
Lead the regional social media and digital content strategy to drive brand visibility and improve audience engagement, aligning with company goals within the region.
Lead and manage a team of digital content managers, each responsible for a distinct function, to ensure effective execution aligned with strategic goals.
Collaborate with key stakeholders across departments to align strategic objectives and execution.
Monitor, analyse and implement organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
Guide editorial planning to ensure consistent and strategic delivery across all channels.
Stay updated on emerging social media trends and best practices to continuously refine and advance content strategies.
Provide leadership, mentorship, and professional development to team members, fostering a collaborative and high-performance environment.
Additional Responsibilities
When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital.
Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more.
As a public face of The Dollywood Company, promote the various properties in various settings.
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members.
Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots.
Management reserves the right to change and/or add to these duties at any time.
Education and Experience Required
Minimum 18 years of age.
Bachelor’s degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
3-5 years of experience in social media management, preferably in the entertainment, hospitality, or attractions industry.
Proven leadership and team management experience.
Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content.
Deep understanding of social media platforms, analytics tools, and best practices.
Demonstration of strong editing skills.
Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
Strong written and verbal communication skills with a customer service mindset.
Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Ability to work independently and collaboratively in a fast-paced environment.
Must have a valid TN Driver’s License with current automobile insurance and be able to drive company vehicles as required.
Must successfully complete a background check including motor vehicle and pre‑employment drug screen.
Knowledge, Skills, and Abilities
Able to smile and make eye contact to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees.
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work.
Must be self‑motivated and disciplined.
Must be able to prioritize and complete work assignments on a timely basis.
Must maintain strict confidentiality and judgment regarding privileged information.
Must be committed to continuous improvement.
Must have professional appearance with good personal hygiene.
Must promote and support a “team” work environment by cooperating and helping co‑workers.
Must be productive in a fast‑paced, dynamic environment.
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
Must be sensitive to the needs of our guests and feel empowered to act to meet their needs within company guidelines.
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills.
Must show appreciation of others.
Able to get along with other employees to work out problems and resolve conflicts.
Able to comprehend instructions and retain information.
Able to perform duties consistently while creating a safe and secure environment for hosts and guests.
Able to be flexible and handle frequent changes in priorities.
Able to add, subtract, multiply and divide with accuracy.
Able to communicate effectively using standard English grammar and punctuation.
Able to tolerate various temperatures while working indoors and outdoors.
Able to meet the physical demands of the job.
Must have manual dexterity necessary to complete all job duties.
Able to sit and/or stand for long/short periods.
Able to prioritize tasks and complete assignments on time.
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all‑terrain vehicles as well as the ability to enter and exit vehicle multiple times daily.
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs.
Ability to move, bend, stoop, kneel, reach, twist.
Ability to lift up to 40 lbs.
Above average memory retention and recall.
Physical and Cognitive Requirements
Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs, utilizing company’s safety guidelines for safe lifting.
Mobility: Position may require intermittent to prolonged sitting, standing and/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain, stairs and uneven surfaces.
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions.
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees may be required to work indoors and outdoors.
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved methods.
Equal Opportunity Employer Statement The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever‑changing world.
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