Digital Marketing Specialist Hybrid
TAPCO (Traffic and Parking Control Co., LLC), Milwaukee, Wisconsin, United States, 53244
JOB REQUIREMENTS: If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today!
What TAPCO has to offer you
10 Paid Holidays
Paid Vacation and Personal Time (starting day one)
Four Weeks of Paid Parental Leave with no waiting period
401K Plan with Employer Match (fully vested on day one)
Company‑Funded Short‑Term Disability Health, Vision, and Dental insurance
Quarterly Company Events and Lunches
Have a say in TAPCO Happenings by joining the Fun or Safety Committee
What you will accomplish as a Digital Marketing Specialist at TAPCO: The Digital Marketing Specialist supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects. This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks. The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting.
Essential Duties and Responsibilities
Support the delivery of an efficient and unified, omnichannel brand identity experience
Assist with all marketing reporting activities, including weekly and bi‑monthly reporting updates
Support the digital marketing tech‑stack management, including but not limited to HubSpot
Contribute to the paid media planning, deployment, optimization and performance reporting
Conduct keyword research and on‑page optimization to support TAPCO's SEO, AEO and PPC strategy
Support Paid Search and Paid Social campaigns, including account and budget management
Set up Marketing Automation workflows triggered by audience behavioral events
Regularly monitor web traffic, engagement, site speed and other KPIs; recommend and implement adjustments to improve web performance
Collaborate with marketing, IT, and web developers to make highly technical website updates
Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam
Support the digital marketing team by executing other miscellaneous tasks as needed
Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out
Perform all other duties as assigned
Required Experience and Knowledge/Skills/Ability
Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on‑the‑job experience
Minimum of 3 years of experience in digital marketing or an equivalent combination of education and experience
Prior experience using digital marketing software, such as HubSpot
Prior experience using other related digital marketing tools, ... For full info follow application link
Equal Opportunity Employer Equal Opportunity Employer of Minorities, Females, Protected Veterans, and
Individuals with Disabilities .
APPLICATION INSTRUCTIONS Apply Online: ipc.us/t/7EBD273247AD4ED7
#J-18808-Ljbffr
What TAPCO has to offer you
10 Paid Holidays
Paid Vacation and Personal Time (starting day one)
Four Weeks of Paid Parental Leave with no waiting period
401K Plan with Employer Match (fully vested on day one)
Company‑Funded Short‑Term Disability Health, Vision, and Dental insurance
Quarterly Company Events and Lunches
Have a say in TAPCO Happenings by joining the Fun or Safety Committee
What you will accomplish as a Digital Marketing Specialist at TAPCO: The Digital Marketing Specialist supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects. This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks. The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting.
Essential Duties and Responsibilities
Support the delivery of an efficient and unified, omnichannel brand identity experience
Assist with all marketing reporting activities, including weekly and bi‑monthly reporting updates
Support the digital marketing tech‑stack management, including but not limited to HubSpot
Contribute to the paid media planning, deployment, optimization and performance reporting
Conduct keyword research and on‑page optimization to support TAPCO's SEO, AEO and PPC strategy
Support Paid Search and Paid Social campaigns, including account and budget management
Set up Marketing Automation workflows triggered by audience behavioral events
Regularly monitor web traffic, engagement, site speed and other KPIs; recommend and implement adjustments to improve web performance
Collaborate with marketing, IT, and web developers to make highly technical website updates
Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam
Support the digital marketing team by executing other miscellaneous tasks as needed
Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out
Perform all other duties as assigned
Required Experience and Knowledge/Skills/Ability
Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on‑the‑job experience
Minimum of 3 years of experience in digital marketing or an equivalent combination of education and experience
Prior experience using digital marketing software, such as HubSpot
Prior experience using other related digital marketing tools, ... For full info follow application link
Equal Opportunity Employer Equal Opportunity Employer of Minorities, Females, Protected Veterans, and
Individuals with Disabilities .
APPLICATION INSTRUCTIONS Apply Online: ipc.us/t/7EBD273247AD4ED7
#J-18808-Ljbffr