Home Health Marketing Specialist - Lake County
Crawford Thomas Recruiting, Florida, New York, United States
Overview
Our client is a senior home care agency that provides personalized in-home care referral services throughout Lake County and the surrounding areas. Their services include assistance with daily living tasks (like bathing, dressing, medication reminders, light housekeeping, errands, and meal preparation), as well as companionship, dementia and Alzheimer’s care, and support to help clients stay safely at home. Salary
Base salary of $55,000 - $85,000 (negotiable based on experience), plus performance-based commission Job Summary
The Home Health Care Sales & Marketing Specialist is responsible for driving business development, expanding referral networks, and building brand awareness within the community. This role requires a motivated, well-connected professional with experience in healthcare marketing who can independently generate leads, strengthen relationships, and support client intake. Job Responsibilities
Develop and maintain referral relationships with physicians, hospitals, senior living facilities, and other healthcare professionals. Conduct community outreach to increase awareness of services and enhance agency reputation. Generate and convert new client leads into active clients. Represent the agency at networking events, professional associations, and community initiatives. Assist with social media branding, including creating and posting content. Conduct occasional client consultations to support intake and service initiation. Qualifications
Proven marketing and business development experience, preferably in home health care, hospice, or related healthcare industries. Established professional network and referral source relationships within the local community. Ability to work independently, take initiative, and deliver measurable results. Strong interpersonal, communication, and relationship-building skills. Knowledge of local healthcare markets and home health industry trends. Basic proficiency with social media platforms for business promotion.
#J-18808-Ljbffr
Our client is a senior home care agency that provides personalized in-home care referral services throughout Lake County and the surrounding areas. Their services include assistance with daily living tasks (like bathing, dressing, medication reminders, light housekeeping, errands, and meal preparation), as well as companionship, dementia and Alzheimer’s care, and support to help clients stay safely at home. Salary
Base salary of $55,000 - $85,000 (negotiable based on experience), plus performance-based commission Job Summary
The Home Health Care Sales & Marketing Specialist is responsible for driving business development, expanding referral networks, and building brand awareness within the community. This role requires a motivated, well-connected professional with experience in healthcare marketing who can independently generate leads, strengthen relationships, and support client intake. Job Responsibilities
Develop and maintain referral relationships with physicians, hospitals, senior living facilities, and other healthcare professionals. Conduct community outreach to increase awareness of services and enhance agency reputation. Generate and convert new client leads into active clients. Represent the agency at networking events, professional associations, and community initiatives. Assist with social media branding, including creating and posting content. Conduct occasional client consultations to support intake and service initiation. Qualifications
Proven marketing and business development experience, preferably in home health care, hospice, or related healthcare industries. Established professional network and referral source relationships within the local community. Ability to work independently, take initiative, and deliver measurable results. Strong interpersonal, communication, and relationship-building skills. Knowledge of local healthcare markets and home health industry trends. Basic proficiency with social media platforms for business promotion.
#J-18808-Ljbffr