Do you write like a human, rank like a machine, and convert like a pro? Is your idea of a good time, turning customer pain points into blog posts that rank on page one? Do you live and breathe inbound marketing best practices (and quietly judge bad CTAs)? Can you speak SEO, email automation, and CRO — all before your first cup of coffee? Do you get an adrenaline rush watching your content metrics climb? Are you ready to turn good content into a lead-generating machine?
If this sounds like you, then we need to talk…
Frazer, a leading builder of emergency medical vehicles, is currently seeking an
Inbound Marketing Specialist
to join our team. The
Inbound Marketing Specialist
at Frazer reports to the
Marketing Manager , and is responsible for producing and refining content in alignment with Frazer’s documented Sales & Marketing Strategy to attract and convert qualified leads. This role focuses on blog content, SEO, website engagement, and email marketing campaigns that support sales goals and enhance customer acquisition efforts. The ideal candidate excels at executing defined content strategies, creating helpful and educational material based on established goals, and using data to fine-tune campaigns in line with existing performance standards. This is a hands‑on, execution‑focused position designed for a marketing professional who enjoys working within a defined strategy to produce, measure, and refine high‑quality inbound marketing content. Success in this role comes from following proven processes, maintaining accuracy and consistency, and collaborating with the team to support established marketing campaigns. What Does a Week in the Life of the Inbound Marketing Specialist Look Like?
Produces engaging blog content aligned with inbound best practices and the They Ask, You Answer framework, leveraging established content calendars, templates, and editorial guidelines. Creates persona‑specific content that speaks directly to key decision‑making stages, ensuring every touchpoint is relevant, valuable, and aligned with the customer's journey. Researches and applies targeted SEO keywords to enhance content visibility and organic performance. Maintains and updates Frazer’s WordPress site, optimizing pages for SEO, clarity, and engagement. Builds new website pages using approved templates and design standards to support brand consistency and user experience. Refreshes legacy pages and blog posts to improve clarity, formatting, and overall SEO strength. Executes targeted email marketing campaigns following predefined workflows and calendars, ensuring accuracy and alignment with marketing goals. Develops landing pages, content offers (guides, whitepapers, etc.), and lead nurturing workflows that support automated follow‑up and conversion. Assists with planning, writing, and building the monthly newsletter. Uses Google Analytics and other tools to track content performance and inbound KPIs such as traffic sources, conversion rates, and engagement trends. Shares reports and data insights with the Marketing Team to guide future strategy and campaign improvements. Conducts A/B tests and monitor website and landing page performance to increase conversion rates using CRO best practices. Partners with the Marketing Manager to execute company‑wide sales & marketing campaigns. Works closely with the Social Media Specialist and Media Team to align inbound content with broader digital initiatives. Repurposes existing content across multiple channels to extend its lifecycle and maximize impact. Assists the Content Team with blog and content‑related tasks as needed. Assists with maintaining the CRM’s marketing components. Supports internal knowledge sharing and content distribution among team members. Helps with event follow‑up campaigns, trade show promotions, and occasional graphic design needs (brochures, print assets, and more). Develops and manages website forms to ensure seamless lead capture and routing. Required Education and Experience:
Bachelor’s degree in marketing, communications, journalism, business, or equivalent practical experience. Minimum 2 years of hands‑on experience in inbound marketing, content creation, or digital lead generation. Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads. Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz). Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp. Understanding of SEO best practices and ability to apply them in content creation. Preferred Education and Experience:
3 - 5 years of experience in inbound marketing and digital content creation. Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress). Working knowledge of inbound content frameworks such as “They Ask, You Answer” or similar buyer‑centric models. Interest or background in healthcare, EMS, fire service, or other public safety fields. Familiarity with HTML/CSS for content formatting and UX design principles. Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus. What's it like to be a part of the Frazer Family?
Frazer is a fast‑paced company that is creating some of the most innovative vehicles in the world. You'll find a unique team of individuals who continue to push the boundaries of what is possible in the Healthcare and EMS space. A diverse team, a great culture, and a positive work environment are just some of the things that make working at Frazer so rewarding. Employee Driven Benefits
Weekly paycheck, so you can shop every Friday! Health Care Insurance Dental Benefit options 401k plan with a company match! Disability Insurance Paid Time Off that begins accruing your first day of employment Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year’s Day! The “Company Kitchen” on site for lunch and snack choices Flexible Work Schedules Professional development and skills training Free Life Skills Training such as financial wellness classes Skills (to Pay the Bills)
Here's a list of a few competencies that the Inbound Marketing Specialist at Frazer should have… Ability to develop educational, persona‑driven content that aligns with the buyer's journey and inbound methodology. Skilled in keyword research, on‑page optimization, and keeping up with algorithm changes to boost organic visibility. Experience building and optimizing email workflows, lead nurturing campaigns, and triggered content delivery. Familiar with A/B testing, landing page optimization, and data‑driven decision‑making to improve conversions. Proficient in Google Analytics and other tools to monitor KPIs like traffic, engagement, and lead‑to‑customer conversion rates. Comfortable using WordPress (or similar platforms) to build, update, and maintain SEO‑optimized pages. Ability to follow established editorial calendars and execute campaigns on schedule with high attention to detail. Strong communicator who can align efforts with sales, social media, and content teams for unified campaigns. Keeps content on‑message and aligned with design standards, tone, and brand guidelines across all channels. Stays current on inbound trends, welcomes feedback, and thrives in fast‑paced, evolving environments. Software Knowledge
Also, here are a few software packages that the Inbound Marketing Specialist would eventually need to be versed in. Don’t worry . . we expect some on‑the‑job training. UKG (HRIS) Wordpress Oh, and $alary
Of course, we didn't forget the salary… Frazer offers competitive pay and this role will start with a salary between
$70,000 - $86,000
annually depending on education, certifications, and experience. Work Schedule
Inbound Marketing Specialist will work
Monday - Thursday 7:00 AM - 4:30 PM ,
Friday 7:00 AM - 11:00 AM . Occasional evening/weekend work may be needed. Work schedules may change to accommodate production needs. Application Process
If this sounds like a great opportunity to you, visit our website www.FRAZERBILT.com to complete the following steps: Online application Resume and optional cover letter Culture Index Survey
- as part of our process, please take this short survey (8-12 minutes to complete) on a computer, tablet, or laptop, not a smart phone. It does not always function properly on smart phones and is difficult to see. Also, please take the survey in your native/first language (there are multiple choices besides English in the drop down menu if needed). WOTC Questionnaire - Frazer participates in the Work Opportunity Tax Credit (WOTC) program, which is a federal program designed to encourage the hiring of members of certain demographic groups that typically have more difficulty securing and retaining employment. While this is optional, we encourage you to answer the following questions, completely and honestly, your answers will be kept confidential and will have no effect on your job opportunity or any benefits you or your family may be receiving. Thanks again for your interest in Frazer. Should your skills and qualifications meet those of the position, we will contact you further. Please check your email for further application status updates.
#J-18808-Ljbffr
Inbound Marketing Specialist
to join our team. The
Inbound Marketing Specialist
at Frazer reports to the
Marketing Manager , and is responsible for producing and refining content in alignment with Frazer’s documented Sales & Marketing Strategy to attract and convert qualified leads. This role focuses on blog content, SEO, website engagement, and email marketing campaigns that support sales goals and enhance customer acquisition efforts. The ideal candidate excels at executing defined content strategies, creating helpful and educational material based on established goals, and using data to fine-tune campaigns in line with existing performance standards. This is a hands‑on, execution‑focused position designed for a marketing professional who enjoys working within a defined strategy to produce, measure, and refine high‑quality inbound marketing content. Success in this role comes from following proven processes, maintaining accuracy and consistency, and collaborating with the team to support established marketing campaigns. What Does a Week in the Life of the Inbound Marketing Specialist Look Like?
Produces engaging blog content aligned with inbound best practices and the They Ask, You Answer framework, leveraging established content calendars, templates, and editorial guidelines. Creates persona‑specific content that speaks directly to key decision‑making stages, ensuring every touchpoint is relevant, valuable, and aligned with the customer's journey. Researches and applies targeted SEO keywords to enhance content visibility and organic performance. Maintains and updates Frazer’s WordPress site, optimizing pages for SEO, clarity, and engagement. Builds new website pages using approved templates and design standards to support brand consistency and user experience. Refreshes legacy pages and blog posts to improve clarity, formatting, and overall SEO strength. Executes targeted email marketing campaigns following predefined workflows and calendars, ensuring accuracy and alignment with marketing goals. Develops landing pages, content offers (guides, whitepapers, etc.), and lead nurturing workflows that support automated follow‑up and conversion. Assists with planning, writing, and building the monthly newsletter. Uses Google Analytics and other tools to track content performance and inbound KPIs such as traffic sources, conversion rates, and engagement trends. Shares reports and data insights with the Marketing Team to guide future strategy and campaign improvements. Conducts A/B tests and monitor website and landing page performance to increase conversion rates using CRO best practices. Partners with the Marketing Manager to execute company‑wide sales & marketing campaigns. Works closely with the Social Media Specialist and Media Team to align inbound content with broader digital initiatives. Repurposes existing content across multiple channels to extend its lifecycle and maximize impact. Assists the Content Team with blog and content‑related tasks as needed. Assists with maintaining the CRM’s marketing components. Supports internal knowledge sharing and content distribution among team members. Helps with event follow‑up campaigns, trade show promotions, and occasional graphic design needs (brochures, print assets, and more). Develops and manages website forms to ensure seamless lead capture and routing. Required Education and Experience:
Bachelor’s degree in marketing, communications, journalism, business, or equivalent practical experience. Minimum 2 years of hands‑on experience in inbound marketing, content creation, or digital lead generation. Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads. Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz). Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp. Understanding of SEO best practices and ability to apply them in content creation. Preferred Education and Experience:
3 - 5 years of experience in inbound marketing and digital content creation. Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress). Working knowledge of inbound content frameworks such as “They Ask, You Answer” or similar buyer‑centric models. Interest or background in healthcare, EMS, fire service, or other public safety fields. Familiarity with HTML/CSS for content formatting and UX design principles. Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus. What's it like to be a part of the Frazer Family?
Frazer is a fast‑paced company that is creating some of the most innovative vehicles in the world. You'll find a unique team of individuals who continue to push the boundaries of what is possible in the Healthcare and EMS space. A diverse team, a great culture, and a positive work environment are just some of the things that make working at Frazer so rewarding. Employee Driven Benefits
Weekly paycheck, so you can shop every Friday! Health Care Insurance Dental Benefit options 401k plan with a company match! Disability Insurance Paid Time Off that begins accruing your first day of employment Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year’s Day! The “Company Kitchen” on site for lunch and snack choices Flexible Work Schedules Professional development and skills training Free Life Skills Training such as financial wellness classes Skills (to Pay the Bills)
Here's a list of a few competencies that the Inbound Marketing Specialist at Frazer should have… Ability to develop educational, persona‑driven content that aligns with the buyer's journey and inbound methodology. Skilled in keyword research, on‑page optimization, and keeping up with algorithm changes to boost organic visibility. Experience building and optimizing email workflows, lead nurturing campaigns, and triggered content delivery. Familiar with A/B testing, landing page optimization, and data‑driven decision‑making to improve conversions. Proficient in Google Analytics and other tools to monitor KPIs like traffic, engagement, and lead‑to‑customer conversion rates. Comfortable using WordPress (or similar platforms) to build, update, and maintain SEO‑optimized pages. Ability to follow established editorial calendars and execute campaigns on schedule with high attention to detail. Strong communicator who can align efforts with sales, social media, and content teams for unified campaigns. Keeps content on‑message and aligned with design standards, tone, and brand guidelines across all channels. Stays current on inbound trends, welcomes feedback, and thrives in fast‑paced, evolving environments. Software Knowledge
Also, here are a few software packages that the Inbound Marketing Specialist would eventually need to be versed in. Don’t worry . . we expect some on‑the‑job training. UKG (HRIS) Wordpress Oh, and $alary
Of course, we didn't forget the salary… Frazer offers competitive pay and this role will start with a salary between
$70,000 - $86,000
annually depending on education, certifications, and experience. Work Schedule
Inbound Marketing Specialist will work
Monday - Thursday 7:00 AM - 4:30 PM ,
Friday 7:00 AM - 11:00 AM . Occasional evening/weekend work may be needed. Work schedules may change to accommodate production needs. Application Process
If this sounds like a great opportunity to you, visit our website www.FRAZERBILT.com to complete the following steps: Online application Resume and optional cover letter Culture Index Survey
- as part of our process, please take this short survey (8-12 minutes to complete) on a computer, tablet, or laptop, not a smart phone. It does not always function properly on smart phones and is difficult to see. Also, please take the survey in your native/first language (there are multiple choices besides English in the drop down menu if needed). WOTC Questionnaire - Frazer participates in the Work Opportunity Tax Credit (WOTC) program, which is a federal program designed to encourage the hiring of members of certain demographic groups that typically have more difficulty securing and retaining employment. While this is optional, we encourage you to answer the following questions, completely and honestly, your answers will be kept confidential and will have no effect on your job opportunity or any benefits you or your family may be receiving. Thanks again for your interest in Frazer. Should your skills and qualifications meet those of the position, we will contact you further. Please check your email for further application status updates.
#J-18808-Ljbffr