Contract Marketing & Business Development Specialist
Tucson Dermatology, Ltd., Tucson, Arizona, United States, 85718
About the Role
Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth.
This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach.
Key Responsibilities
Social Media Strategy & Execution: develop & manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn). Design & schedule engaging posts, stories, reels that align with our brand voice. Monitor engagement metrics, track leads from campaigns, and optimize based on performance.
Business Development & Outreach: research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners. Coordinate community events, expos, networking functions on behalf of the practice. Build referral relationships and maintain regular communication with key contacts.
Referral Program Development: design structured internal and external referral strategies; internal initiatives to promote provider-to-provider cross-referrals, launch & track a formal patient & partner referral program, build relationships with referring offices ensuring regular touchpoints, including tracking visits & gifts.
Promotions, Print & Direct Advertising: create & manage a MedSpa promotions calendar, coordinate with front desk & aesthetic team, plan targeted print ads & explore direct mail campaigns.
Public Relations & Community Engagement: develop outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events). Propose new PR opportunities & represent the practice at local engagements. Build visibility through collaborations with local businesses & associations.
Strategic Campaign Development: build creative marketing campaigns with measurable goals & lead tracking. Align messaging with patient experience, seasonal trends, brand storytelling. Regularly assess gaps & propose innovative campaign ideas for both clinical & aesthetic services.
Physician Relationship & Recruitment Marketing: develop employer branding materials to support physician recruitment. Partner with leadership to market job openings & connect with residency programs & training institutions. Track effectiveness & report outcomes.
Ideal Candidate Profile
Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).
Strong understanding of social media algorithms, engagement tactics, and brand management.
Excellent communication & relationship-building skills.
Creative, detail-oriented, self-directed with ability to juggle multiple projects.
Experience with Canva, Meta Business Suite, Google Workspace, & referral tracking tools preferred.
Bonus points: prior experience in dermatology, medical aesthetics, or private practice setting; familiarity with patient acquisition funnels, email marketing or leading reach platforms; graphic design or video editing skills for digital storytelling.
If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.
#J-18808-Ljbffr
This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach.
Key Responsibilities
Social Media Strategy & Execution: develop & manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn). Design & schedule engaging posts, stories, reels that align with our brand voice. Monitor engagement metrics, track leads from campaigns, and optimize based on performance.
Business Development & Outreach: research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners. Coordinate community events, expos, networking functions on behalf of the practice. Build referral relationships and maintain regular communication with key contacts.
Referral Program Development: design structured internal and external referral strategies; internal initiatives to promote provider-to-provider cross-referrals, launch & track a formal patient & partner referral program, build relationships with referring offices ensuring regular touchpoints, including tracking visits & gifts.
Promotions, Print & Direct Advertising: create & manage a MedSpa promotions calendar, coordinate with front desk & aesthetic team, plan targeted print ads & explore direct mail campaigns.
Public Relations & Community Engagement: develop outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events). Propose new PR opportunities & represent the practice at local engagements. Build visibility through collaborations with local businesses & associations.
Strategic Campaign Development: build creative marketing campaigns with measurable goals & lead tracking. Align messaging with patient experience, seasonal trends, brand storytelling. Regularly assess gaps & propose innovative campaign ideas for both clinical & aesthetic services.
Physician Relationship & Recruitment Marketing: develop employer branding materials to support physician recruitment. Partner with leadership to market job openings & connect with residency programs & training institutions. Track effectiveness & report outcomes.
Ideal Candidate Profile
Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).
Strong understanding of social media algorithms, engagement tactics, and brand management.
Excellent communication & relationship-building skills.
Creative, detail-oriented, self-directed with ability to juggle multiple projects.
Experience with Canva, Meta Business Suite, Google Workspace, & referral tracking tools preferred.
Bonus points: prior experience in dermatology, medical aesthetics, or private practice setting; familiarity with patient acquisition funnels, email marketing or leading reach platforms; graphic design or video editing skills for digital storytelling.
If you’re passionate about connecting people with excellent care through strategic marketing, we’d love to hear from you.
#J-18808-Ljbffr