Marketing - Brand Marketing Manager (Korean Bilingual)
SBT Global, Inc., Irvine, California, United States, 92713
Full-time
Company Description On Site
We are seeking a strategic and performance-driven
Brand Marketing Manager
to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
Job Description 1. Brand Strategy & Growth Planning Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
2. Campaign & Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
4. Cross-Functional Leadership Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
5. Analytics & Performance Optimization Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights
Qualifications Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Preferred Experience Experience in K-Beauty or international brand expansion
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics
Additional Information All your information will be kept confidential according to EEO guidelines.
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Company Description On Site
We are seeking a strategic and performance-driven
Brand Marketing Manager
to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
Job Description 1. Brand Strategy & Growth Planning Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
2. Campaign & Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
4. Cross-Functional Leadership Collaborate with Sales, Operations, and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
5. Analytics & Performance Optimization Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights
Qualifications Bachelor’s degree in Marketing, Business, or related field
5+ years of brand marketing experience in Beauty, Skincare, or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Preferred Experience Experience in K-Beauty or international brand expansion
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics
Additional Information All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr