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Retention Marketing Specialist

REVOLVE, Cerritos, California, United States, 90703

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Meet REVOLVE: REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com.

At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.

To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.

Are you ready to set the standard for Premium apparel?

Main purpose of the Retention Marketing Specialist role: This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.

Major Responsibilities: Essential Duties and Responsibilities include the following. Other duties may be assigned.

Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels

Write queries and scripts to serve personalized content in emails and mobile push messages

Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results

Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources

Perform customer segmentation and customer lifetime value analysis to support retention strategy

Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.

Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns

Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts

Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets

Prepare, test and schedule daily email sends

Test and schedule mobile push notifications

Plan and implement A/B tests on campaigns

Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns

Prepare and present weekly email scorecard

Maintain email calendar and gather assets

Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job

Oversee and monitor email list segmentation and list growth

Provide ad-hoc reporting and analytical support to marketing team as needed

Perform market research and monitor competitor’s email programs

Help with Loyalty program implementation and measurement

Required Competencies: To perform the job successfully, an individual should demonstrate the following competencies:

Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.

Strong SQL background, ability to dive into the dataset and arrive at a conclusion

Proven business acumen and results oriented.

Ability to demonstrate logical thinking and problem solving skills

Strong attention to detail

Strong communication, collaboration, and presentation skills

Comfortable working in a very collaborative, creative, and fast paced environment

Comfortable sharing concepts and taking feedback

Self-motivated and takes initiative

Interest in e-commerce and marketing

Eagerness to learn new skills

Self-motivation and initiative-taking

Minimum Qualifications:

A BA/BS Degree is required

Preferred Qualifications:

1+ years of analytical experience is a plus but not required

MS/MSc/MEng in a quantitative field is a plus but not required

Experience with SQL, Tableau, Google Analytics, Python preferred

Basic programming skills in any language (java, vba, python, c++…) are a plus

Experience with E-commerce marketing is a plus

SQL and Database experience or training is a plus

A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.

For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.

A reasonable estimate of the current base annual range is $70,340 to $75,000 per year.

ATTENTION: After submitting your application, please check your spam folder for emails on your application status. Emails are sent from an ADP email address.

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