Salesforce Marketing Cloud Manager
ONE (Open Network Exchange), Scottsdale, Arizona, us, 85261
Overview
The Salesforce Marketing Cloud Manager is responsible for architecting and executing the backbone of our digital marketing efforts. This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels. In addition, this position provides leadership and guidance to team members, ensuring alignment across campaigns, maintaining best practices, and fostering professional development within the marketing team. Responsibilities
Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary Build and maintain data extensions based on advanced segmentation strategies and SQL queries Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary Manage list uploads, conduct testing, and deploy emails and SMS messages Create forms and associated landing pages utilizing HTML as necessary Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making Oversee deliverability monitoring and marketing data hygiene Lead, mentor, and manage additional marketing team members, providing direction, feedback, and support to ensure successful execution of marketing initiatives Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects Stay up to date on Marketing Cloud features, best practices, and email marketing compliance Other related duties and projects as assigned Qualifications
Bachelor’s degree in Marketing, Computer Science, Data Analytics or a related field (or equivalent experience) 5+ years management experience leading team members 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio Proficiency in SQL for segmentation and query building Experience writing AMPscript and/or SSJS for dynamic content and personalization Basic HTML skills for form and landing page creation Expertise with customer data sets, list creation and segmentation Experience with campaign performance analysis and reporting Excellent communication skills; ability to translate business requirements into technical execution Highly organized with strong attention to detail Strong project management skills Preferred
Salesforce Marketing Cloud Email Specialist, Developer and/or Administrator certifications CloudPages experience in building forms and landing pages HTML, CSS, and responsive email template development skills Familiarity with data integration via API or Marketing Cloud Connect Experience with setting up SMS campaigns via Mobile Studio About ONE
Welcome to ONE! While we’re headquartered in sunny Arizona, we’ve always got travel on our minds. We’re in the business of creating transformational technology and business solutions using our decades of expertise creating unique programs and products combined with next generation technology. With over 30 years of experience with some of the world’s most respected brands in the travel, finance, entertainment, technology, education and retail industries, we’re a leader in the loyalty travel solutions space. Join us and get ready to grow with us! Our passionate and talented team members encourage a collaborative work environment where ideas and innovation have no limit. We’re always looking for awesome new people to come aboard! We hope to welcome you to the team soon! What We Offer
Exclusive Team Member Travel Discounts Affordable Medical Insurance 100% Employer Paid Dental and Vision Insurance HSA with Company Contribution 401(k) Basic and Voluntary Life & AD&D Pet Benefits Free Parking Amazing Culture! Office Highlights – Scottsdale, AZ
Modern, Thoughtfully Designed Workspace Fully Equipped Onsite Gym Indoor Basketball Court ONE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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The Salesforce Marketing Cloud Manager is responsible for architecting and executing the backbone of our digital marketing efforts. This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels. In addition, this position provides leadership and guidance to team members, ensuring alignment across campaigns, maintaining best practices, and fostering professional development within the marketing team. Responsibilities
Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary Build and maintain data extensions based on advanced segmentation strategies and SQL queries Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary Manage list uploads, conduct testing, and deploy emails and SMS messages Create forms and associated landing pages utilizing HTML as necessary Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making Oversee deliverability monitoring and marketing data hygiene Lead, mentor, and manage additional marketing team members, providing direction, feedback, and support to ensure successful execution of marketing initiatives Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects Stay up to date on Marketing Cloud features, best practices, and email marketing compliance Other related duties and projects as assigned Qualifications
Bachelor’s degree in Marketing, Computer Science, Data Analytics or a related field (or equivalent experience) 5+ years management experience leading team members 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio Proficiency in SQL for segmentation and query building Experience writing AMPscript and/or SSJS for dynamic content and personalization Basic HTML skills for form and landing page creation Expertise with customer data sets, list creation and segmentation Experience with campaign performance analysis and reporting Excellent communication skills; ability to translate business requirements into technical execution Highly organized with strong attention to detail Strong project management skills Preferred
Salesforce Marketing Cloud Email Specialist, Developer and/or Administrator certifications CloudPages experience in building forms and landing pages HTML, CSS, and responsive email template development skills Familiarity with data integration via API or Marketing Cloud Connect Experience with setting up SMS campaigns via Mobile Studio About ONE
Welcome to ONE! While we’re headquartered in sunny Arizona, we’ve always got travel on our minds. We’re in the business of creating transformational technology and business solutions using our decades of expertise creating unique programs and products combined with next generation technology. With over 30 years of experience with some of the world’s most respected brands in the travel, finance, entertainment, technology, education and retail industries, we’re a leader in the loyalty travel solutions space. Join us and get ready to grow with us! Our passionate and talented team members encourage a collaborative work environment where ideas and innovation have no limit. We’re always looking for awesome new people to come aboard! We hope to welcome you to the team soon! What We Offer
Exclusive Team Member Travel Discounts Affordable Medical Insurance 100% Employer Paid Dental and Vision Insurance HSA with Company Contribution 401(k) Basic and Voluntary Life & AD&D Pet Benefits Free Parking Amazing Culture! Office Highlights – Scottsdale, AZ
Modern, Thoughtfully Designed Workspace Fully Equipped Onsite Gym Indoor Basketball Court ONE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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