Product Marketing Lead
The Opportunity
We are seeking an exceptional
Product Marketing Lead
to define and drive our product marketing strategy as we expand within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology firm during a significant growth stage. In this role, you will own the entire product marketing function and directly influence how the market perceives and adopts our advanced technology platform.
Responsibilities Go-to-Market Strategy
Strategic Execution:
Define and execute GTM strategies to increase market awareness, demand, and platform adoption.
Targeted Messaging:
Craft precise positioning and messaging tailored for Business Development (BD), Licensing, and Search & Evaluation (S&E) teams.
Launch Leadership:
Lead comprehensive product launches and integrated marketing campaigns.
Cross-Functional Alignment:
Collaborate with Sales and Product teams to define user personas, buyer journeys, and core value propositions.
Insight Integration:
Utilize market and customer insights to inform and guide overall strategy.
Conferences & Events
Event Strategy:
Own the strategy for key industry conferences (e.g., major biotechnology and partnering showcases).
Presence Management:
Oversee booth presence, speaking opportunities, and high-level networking initiatives.
Collateral & Conversion:
Create high-impact collateral and demonstrations, ensuring post-event activities drive pipeline conversion.
Campaigns & Content
Lead Generation:
Build multi-channel campaigns (including email, digital, and Account-Based Marketing) to generate qualified leads.
Content Development:
Develop case studies, ROI narratives, and essential sales enablement tools.
Design Collaboration:
Partner with design teams to produce clear, engaging marketing assets.
Brand Integrity:
Ensure brand consistency and establish thought leadership across all organizational touchpoints.
Sales Enablement & Success
Sales Support:
Equip the Sales team with the tools and narratives needed to articulate value and close complex deals.
Market Intelligence:
Maintain deep competitive intelligence and up-to-date customer insights.
Internal Training:
Train internal teams on messaging, positioning, and new product releases.
Optimization: Track performance metrics and optimize the effectiveness of GTM initiatives.
Qualifications Essential Requirements
Experience: 8+ years of product marketing experience, preferably within B2B SaaS, enterprise software, or healthcare technology.
Industry Knowledge:
Experience marketing to pharmaceutical, biopharma, or life sciences audiences (specifically across BD, R&D, or commercial functions).
Launch Track Record:
A proven history of developing and executing successful go-to-market strategies and product launches.
Technical Translation:
A strong understanding of complex, technical products and the ability to translate technical features into tangible business value.
Pipeline Impact:
Demonstrated success in building marketing campaigns that generate measurable pipeline and revenue impact.
Field Marketing:
Experience with conference planning, event marketing, and field marketing strategies.
Professional Attributes
Communication: Exceptional storytelling and communication skills; able to make complex AI/data concepts accessible and compelling.
Strategic Execution:
A strategic thinker with strong execution skills and meticulous attention to detail.
Data Literacy:
A data-driven mindset with the ability to track, analyze, and optimize marketing performance.
Adaptability: A self-starter who thrives in ambiguous, fast-paced startup environments.
Collaboration: A collaborative team player who works effectively across Sales, Product, and Executive Leadership.
Innovation: A creative problem-solver with a bias toward action and experimentation.
Mission-Driven: A genuine passion for healthcare innovation and improving patient outcomes.
Preferred Qualifications (Bonus Points)
Prior experience in pharmaceutical Business Development, Licensing, or related professional functions.
Background in marketing AI/ML, analytics, or decision intelligence platforms.
Experience with ABM platforms, marketing automation tools (e.g., HubSpot, Marketo), and CRM systems.
Design skills or experience working closely with professional designers.
An MBA or advanced degree in business, marketing, or life sciences.
A track record of building marketing functions at early-stage companies.
#J-18808-Ljbffr
Product Marketing Lead
to define and drive our product marketing strategy as we expand within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology firm during a significant growth stage. In this role, you will own the entire product marketing function and directly influence how the market perceives and adopts our advanced technology platform.
Responsibilities Go-to-Market Strategy
Strategic Execution:
Define and execute GTM strategies to increase market awareness, demand, and platform adoption.
Targeted Messaging:
Craft precise positioning and messaging tailored for Business Development (BD), Licensing, and Search & Evaluation (S&E) teams.
Launch Leadership:
Lead comprehensive product launches and integrated marketing campaigns.
Cross-Functional Alignment:
Collaborate with Sales and Product teams to define user personas, buyer journeys, and core value propositions.
Insight Integration:
Utilize market and customer insights to inform and guide overall strategy.
Conferences & Events
Event Strategy:
Own the strategy for key industry conferences (e.g., major biotechnology and partnering showcases).
Presence Management:
Oversee booth presence, speaking opportunities, and high-level networking initiatives.
Collateral & Conversion:
Create high-impact collateral and demonstrations, ensuring post-event activities drive pipeline conversion.
Campaigns & Content
Lead Generation:
Build multi-channel campaigns (including email, digital, and Account-Based Marketing) to generate qualified leads.
Content Development:
Develop case studies, ROI narratives, and essential sales enablement tools.
Design Collaboration:
Partner with design teams to produce clear, engaging marketing assets.
Brand Integrity:
Ensure brand consistency and establish thought leadership across all organizational touchpoints.
Sales Enablement & Success
Sales Support:
Equip the Sales team with the tools and narratives needed to articulate value and close complex deals.
Market Intelligence:
Maintain deep competitive intelligence and up-to-date customer insights.
Internal Training:
Train internal teams on messaging, positioning, and new product releases.
Optimization: Track performance metrics and optimize the effectiveness of GTM initiatives.
Qualifications Essential Requirements
Experience: 8+ years of product marketing experience, preferably within B2B SaaS, enterprise software, or healthcare technology.
Industry Knowledge:
Experience marketing to pharmaceutical, biopharma, or life sciences audiences (specifically across BD, R&D, or commercial functions).
Launch Track Record:
A proven history of developing and executing successful go-to-market strategies and product launches.
Technical Translation:
A strong understanding of complex, technical products and the ability to translate technical features into tangible business value.
Pipeline Impact:
Demonstrated success in building marketing campaigns that generate measurable pipeline and revenue impact.
Field Marketing:
Experience with conference planning, event marketing, and field marketing strategies.
Professional Attributes
Communication: Exceptional storytelling and communication skills; able to make complex AI/data concepts accessible and compelling.
Strategic Execution:
A strategic thinker with strong execution skills and meticulous attention to detail.
Data Literacy:
A data-driven mindset with the ability to track, analyze, and optimize marketing performance.
Adaptability: A self-starter who thrives in ambiguous, fast-paced startup environments.
Collaboration: A collaborative team player who works effectively across Sales, Product, and Executive Leadership.
Innovation: A creative problem-solver with a bias toward action and experimentation.
Mission-Driven: A genuine passion for healthcare innovation and improving patient outcomes.
Preferred Qualifications (Bonus Points)
Prior experience in pharmaceutical Business Development, Licensing, or related professional functions.
Background in marketing AI/ML, analytics, or decision intelligence platforms.
Experience with ABM platforms, marketing automation tools (e.g., HubSpot, Marketo), and CRM systems.
Design skills or experience working closely with professional designers.
An MBA or advanced degree in business, marketing, or life sciences.
A track record of building marketing functions at early-stage companies.
#J-18808-Ljbffr