Overview
Role
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Media Manager (Cross Channel, Cross Category Marketing) Seattle, WA (Onsite) Contract - 6 months with possible extension/conversion Media Manager The XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated Paid Media Manager to support the media approach and investment strategies for brand marketing campaigns across a variety of initiatives. This role will develop and manage consumer-facing paid media campaigns that drive brand love with core audiences and growth opportunities. This marketer is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details. They are a self-starter, resourceful, and find creative solutions to complex challenges. Working with media agencies and internal teams, you will apply a data-driven approach to determine optimal channel mix for priority audiences based on business objectives. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including campaign managers, marketing teams, measurement partners, and creative and content teams. As an integrated media professional, you will demonstrate strong results orientation, help develop roadmaps and goal tracking, and have experience working with industry partners and social platforms. You will combine skills as a strategist, project manager, and analyst to implement media best practices and support campaign optimization. Strong relationship building skills are essential as you'll work closely with various stakeholders across lines of business.
Key Job Responsibilities
Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
Partner closely with internal Prime stakeholders on the broader marketing campaign strategy as the paid media expert
Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
Advise leadership and stakeholders on the reasoning behind decisions and recommendations
Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
Contribute insights to advertising portfolio strategy and investment models
Basic Qualifications
6+ years relevant professional experience in marketing, communications, audience strategy and media working at a media agency experience or in-house media team
In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
Clear understanding of media principles, planning and buying functions in the US
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
Strong speaking and written professional communication skills
Experience using data and metrics to drive improvements
Experience managing or working within cross-functional marketing and creative teams
Self-motivated and comfortable working independently with minimal supervision
Benefits Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
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Role
-
Media Manager (Cross Channel, Cross Category Marketing) Seattle, WA (Onsite) Contract - 6 months with possible extension/conversion Media Manager The XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated Paid Media Manager to support the media approach and investment strategies for brand marketing campaigns across a variety of initiatives. This role will develop and manage consumer-facing paid media campaigns that drive brand love with core audiences and growth opportunities. This marketer is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details. They are a self-starter, resourceful, and find creative solutions to complex challenges. Working with media agencies and internal teams, you will apply a data-driven approach to determine optimal channel mix for priority audiences based on business objectives. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including campaign managers, marketing teams, measurement partners, and creative and content teams. As an integrated media professional, you will demonstrate strong results orientation, help develop roadmaps and goal tracking, and have experience working with industry partners and social platforms. You will combine skills as a strategist, project manager, and analyst to implement media best practices and support campaign optimization. Strong relationship building skills are essential as you'll work closely with various stakeholders across lines of business.
Key Job Responsibilities
Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
Partner closely with internal Prime stakeholders on the broader marketing campaign strategy as the paid media expert
Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
Advise leadership and stakeholders on the reasoning behind decisions and recommendations
Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
Contribute insights to advertising portfolio strategy and investment models
Basic Qualifications
6+ years relevant professional experience in marketing, communications, audience strategy and media working at a media agency experience or in-house media team
In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
Clear understanding of media principles, planning and buying functions in the US
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
Strong speaking and written professional communication skills
Experience using data and metrics to drive improvements
Experience managing or working within cross-functional marketing and creative teams
Self-motivated and comfortable working independently with minimal supervision
Benefits Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
#J-18808-Ljbffr