Vice President of Loyalty & Retention
Page Executive, San Francisco, California, United States, 94199
Multinational eCommere company.
Opportunity to lead loyalty, retention, and CRM.
About Our Client A multinational leading eCommerce retail and technology company.
Job Description
Loyalty Strategy & Retention
Own the end-to-end strategy for customer loyalty, membership tiers, and retention
Define and scale the next generation of the company's loyalty program-driving emotional affinity and behavioral frequency
Identify opportunities to evolve value propositions, tiers, reward structures, and gamification mechanics
Retention & Lifecycle Marketing
Lead a high-performing team to design and execute multi-channel lifecycle campaigns (email, push, etc.)
Increase member activation, engagement, and reactivation through personalized journeys and behavioral triggers
Partner with Product & Engineering teams to build the tools and systems needed to execute at scale
Customer Segmentation & Insights
Develop segmentation strategies that address the unique needs of high-LTV users, dormant shoppers, and new members
Leverage data science, testing frameworks, and member feedback to continuously optimize strategies
Champion a culture of experimentation, using insights to test, learn, and improve across cohorts
Cross-Functional Influence & Execution
Serve as a senior voice of the customer across Marketing, Product, and Operations
Collaborate with Brand, Growth Marketing, Product Marketing, and Product teams to ensure loyalty strategies are integrated into broader initiatives
Influence executive stakeholders on key strategic investments and prioritization of member-first initiatives
The Successful Applicant
Strong background in performance marketing, fintech, retail, or consumer platforms
Deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models
Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor
Data- and experimentation-driven mindset; highly skilled in using analytics and insights to drive retention outcomes
Excellent communication and storytelling skills-capable of aligning diverse teams and influencing the C-suite
Passion for delivering meaningful value to customers and building lifelong brand relationships
What's on Offer
Competitive salary, annual bonus, and stock.
Comprehensive benefits package to support your well-being.
Exciting leadership role with significant impact on customer engagement strategies.
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About Our Client A multinational leading eCommerce retail and technology company.
Job Description
Loyalty Strategy & Retention
Own the end-to-end strategy for customer loyalty, membership tiers, and retention
Define and scale the next generation of the company's loyalty program-driving emotional affinity and behavioral frequency
Identify opportunities to evolve value propositions, tiers, reward structures, and gamification mechanics
Retention & Lifecycle Marketing
Lead a high-performing team to design and execute multi-channel lifecycle campaigns (email, push, etc.)
Increase member activation, engagement, and reactivation through personalized journeys and behavioral triggers
Partner with Product & Engineering teams to build the tools and systems needed to execute at scale
Customer Segmentation & Insights
Develop segmentation strategies that address the unique needs of high-LTV users, dormant shoppers, and new members
Leverage data science, testing frameworks, and member feedback to continuously optimize strategies
Champion a culture of experimentation, using insights to test, learn, and improve across cohorts
Cross-Functional Influence & Execution
Serve as a senior voice of the customer across Marketing, Product, and Operations
Collaborate with Brand, Growth Marketing, Product Marketing, and Product teams to ensure loyalty strategies are integrated into broader initiatives
Influence executive stakeholders on key strategic investments and prioritization of member-first initiatives
The Successful Applicant
Strong background in performance marketing, fintech, retail, or consumer platforms
Deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models
Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor
Data- and experimentation-driven mindset; highly skilled in using analytics and insights to drive retention outcomes
Excellent communication and storytelling skills-capable of aligning diverse teams and influencing the C-suite
Passion for delivering meaningful value to customers and building lifelong brand relationships
What's on Offer
Competitive salary, annual bonus, and stock.
Comprehensive benefits package to support your well-being.
Exciting leadership role with significant impact on customer engagement strategies.
#J-18808-Ljbffr