Vice President of Loyalty & Retention
SupportFinity™, San Francisco, California, United States, 94199
Reporting to the CMO, this role will be responsible for deepening user engagement, driving repeat activity, and increasing lifetime value across our entire membership base. We are seeking a visionary, data-driven, and customer-obsessed Vice President of Loyalty & Retention to lead our lifecycle marketing, member engagement, and loyalty strategy.
A multinational leading eCommerce retail and technology company.
Description
Loyalty Strategy & Retention Own the end-to-end strategy for customer loyalty, membership tiers, and retention Define and scale the next generation of the company's loyalty program-driving emotional affinity and behavioral frequency Identify opportunities to evolve value propositions, tiers, reward structures, and gamification mechanics Retention & Lifecycle Marketing Lead a high-performing team to design and execute multi-channel lifecycle campaigns (email, push, etc.) Increase member activation, engagement, and reactivation through personalized journeys and behavioral triggers Partner with Product & Engineering teams to build the tools and systems needed to execute at scale Develop segmentation strategies that address the unique needs of high-LTV users, dormant shoppers, and new members Leverage data science, testing frameworks, and member feedback to continuously optimize strategies Champion a culture of experimentation, using insights to test, learn, and improve across cohorts Cross-Functional Influence & Execution Serve as a senior voice of the customer across Marketing, Product, and Operations Collaborate with Brand, Growth Marketing, Product Marketing, and Product teams to ensure loyalty strategies are integrated into broader initiatives Influence executive stakeholders on key strategic investments and prioritization of member-first initiatives Profile
Strong background in performance marketing, fintech, retail, or consumer platforms Deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor Data- and experimentation-driven mindset; highly skilled in using analytics and insights to drive retention outcomes Excellent communication and storytelling skills-capable of aligning diverse teams and influencing the C-suite Passion for delivering meaningful value to customers and building lifelong brand relationships Job Offer
Competitive salary, annual bonus, and stock. Comprehensive benefits package to support your well-being. Exciting leadership role with significant impact on customer engagement strategies.
#J-18808-Ljbffr
Loyalty Strategy & Retention Own the end-to-end strategy for customer loyalty, membership tiers, and retention Define and scale the next generation of the company's loyalty program-driving emotional affinity and behavioral frequency Identify opportunities to evolve value propositions, tiers, reward structures, and gamification mechanics Retention & Lifecycle Marketing Lead a high-performing team to design and execute multi-channel lifecycle campaigns (email, push, etc.) Increase member activation, engagement, and reactivation through personalized journeys and behavioral triggers Partner with Product & Engineering teams to build the tools and systems needed to execute at scale Develop segmentation strategies that address the unique needs of high-LTV users, dormant shoppers, and new members Leverage data science, testing frameworks, and member feedback to continuously optimize strategies Champion a culture of experimentation, using insights to test, learn, and improve across cohorts Cross-Functional Influence & Execution Serve as a senior voice of the customer across Marketing, Product, and Operations Collaborate with Brand, Growth Marketing, Product Marketing, and Product teams to ensure loyalty strategies are integrated into broader initiatives Influence executive stakeholders on key strategic investments and prioritization of member-first initiatives Profile
Strong background in performance marketing, fintech, retail, or consumer platforms Deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models Exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor Data- and experimentation-driven mindset; highly skilled in using analytics and insights to drive retention outcomes Excellent communication and storytelling skills-capable of aligning diverse teams and influencing the C-suite Passion for delivering meaningful value to customers and building lifelong brand relationships Job Offer
Competitive salary, annual bonus, and stock. Comprehensive benefits package to support your well-being. Exciting leadership role with significant impact on customer engagement strategies.
#J-18808-Ljbffr