Market Analyst
Advastar, Inc. | Recruiting & Staffing, Kansas City, Missouri, United States, 64101
We are seeking a Marketing Analyst for a leading provider of power solutions in the energy and infrastructure sector. This role involves conducting market research and competitive analysis to support sales strategies and product positioning in critical markets. It offers opportunities for qualified candidates to contribute to innovative power technologies that ensure reliability and efficiency in mission‑critical applications.
Anticipate $70,000 - $80,000 annually.
Benefits include: Health insurance, retirement plans, and paid time off
Professional development in industry associations and trade shows.
Anticipated travel: Occasional to customer sites, events (10-20%).
Primarily office‑based (Kansas City) with flexibility for events.
Responsibilities
Conduct market research and competitive analysis in telecom, rail, public safety, and infrastructure sectors.
Maintain pricing matrices and battle cards for internal teams.
Identify key purchasers and their requirements.
Analyze feedback for product‑market fit and enhancements.
Monitor competitors and support sales collateral updates.
Recommend SEO, trade shows, and industry engagements.
Qualifications
Bachelor's degree in Marketing, Business, Engineering, or related field (or equivalent experience); no specific certifications required.
2-4 years in market analysis or product marketing in industrial/energy/telecom.
Ability to interpret technical power systems.
Experience in competitive analysis and positioning.
Excellent analytical, communication, and presentation skills.
Proficiency in Microsoft Office and research tools.
Preferred Experience with UPS/hybrid power, government procurement, SEO, or energy systems.
Keywords
Product Marketing Analyst
market intelligence
competitive analysis
Industrial UPS
power
telecom power
public safety infrastructure
energy systems
SEO strategy
trade shows
electrical power interpretation
sales collateral
#J-18808-Ljbffr
Anticipate $70,000 - $80,000 annually.
Benefits include: Health insurance, retirement plans, and paid time off
Professional development in industry associations and trade shows.
Anticipated travel: Occasional to customer sites, events (10-20%).
Primarily office‑based (Kansas City) with flexibility for events.
Responsibilities
Conduct market research and competitive analysis in telecom, rail, public safety, and infrastructure sectors.
Maintain pricing matrices and battle cards for internal teams.
Identify key purchasers and their requirements.
Analyze feedback for product‑market fit and enhancements.
Monitor competitors and support sales collateral updates.
Recommend SEO, trade shows, and industry engagements.
Qualifications
Bachelor's degree in Marketing, Business, Engineering, or related field (or equivalent experience); no specific certifications required.
2-4 years in market analysis or product marketing in industrial/energy/telecom.
Ability to interpret technical power systems.
Experience in competitive analysis and positioning.
Excellent analytical, communication, and presentation skills.
Proficiency in Microsoft Office and research tools.
Preferred Experience with UPS/hybrid power, government procurement, SEO, or energy systems.
Keywords
Product Marketing Analyst
market intelligence
competitive analysis
Industrial UPS
power
telecom power
public safety infrastructure
energy systems
SEO strategy
trade shows
electrical power interpretation
sales collateral
#J-18808-Ljbffr