Digital Marketing Specialist
Charlotte Staffing, Charlotte, North Carolina, United States, 28245
Digital Marketing Specialist
We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics. Key Responsibilities: Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email) Manage and optimize campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Monitor SEO performance and implement on-page and off-page optimization strategies Create and manage content for websites, blogs, landing pages, and email campaigns Analyze performance metrics using tools such as Google Analytics, Google Search Console, and marketing automation platforms Conduct A/B testing to improve conversion rates and engagement Manage website updates through CMS platforms (e.g., WordPress) Track KPIs and prepare performance reports with actionable insights Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns Stay up to date with digital marketing trends, tools, and best practices Requirements: 25 years of digital marketing experience Proven experience managing paid media campaigns Strong understanding of SEO, SEM, and content marketing strategies Experience with email marketing platforms (e.g., HubSpot, Mailchimp, Constant Contact) Proficiency in analytics and reporting tools Strong written and verbal communication skills Detail-oriented with strong project management abilities Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.
We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics. Key Responsibilities: Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email) Manage and optimize campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Monitor SEO performance and implement on-page and off-page optimization strategies Create and manage content for websites, blogs, landing pages, and email campaigns Analyze performance metrics using tools such as Google Analytics, Google Search Console, and marketing automation platforms Conduct A/B testing to improve conversion rates and engagement Manage website updates through CMS platforms (e.g., WordPress) Track KPIs and prepare performance reports with actionable insights Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns Stay up to date with digital marketing trends, tools, and best practices Requirements: 25 years of digital marketing experience Proven experience managing paid media campaigns Strong understanding of SEO, SEM, and content marketing strategies Experience with email marketing platforms (e.g., HubSpot, Mailchimp, Constant Contact) Proficiency in analytics and reporting tools Strong written and verbal communication skills Detail-oriented with strong project management abilities Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.