Head of Ecommerce Capabilities - North America Pet (US Remote Eligible)

Overview

We are seeking a highly experienced and results-oriented Head of Ecommerce Capabilities to accelerate sales growth via digital modalities across all major customers with a differential focus on pureplay platforms and Walmart in the North America Pet Segment. This leadership role requires a proven track record of developing and executing eCommerce strategies, building capabilities to transform, building strong customer relationships, and driving revenue growth. This role reports to the Vice President, Sales for the North America Pet segment and leads a high-performing cross-functional team. The leader will inspire and enable the team to deliver outsized impact through best-in-class execution and strategic customer engagement. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the eCommerce landscape, and the ability to collaborate effectively across multiple teams and functions.

Key Responsibilities

• Strategic Growth & Customer Management:
  • Partner with customer teams to accelerate key customer partnerships. Develop relationships with digital leaders, partner to build JBPs that accelerate digital growth, and build capabilities to advance customer performance. Provide ongoing customer support, proactively addressing issues and ensuring alignment on business goals.
  • Translate overarching commercial strategies into effective pureplay execution. Collaborate with sales strategy and planning teams to align trade investment strategies, develop differentiated commercial investment plans and sell-in narratives tailored to customer objectives, and negotiate trade and consumer pricing that balances growth with profitability targets. Regularly track account performance, monitor compliance, and adapt tactics to achieve KPIs.
  • Drive eCommerce activation and forecasting. Deploy strategic initiatives (e.g., new shoppable content formats, digital test zones), manage demand forecasts considering discontinuations, promotions, competitive shifts, and market trends, and collaborate with internal teams to ensure consistent strategy deployment across accounts. Partner across business teams including eCommerce innovation pipeline by identifying and developing new ideas.
• Omnichannel Capability Development & Enablement:
  • Articulate to business and senior leadership what is happening across eCommerce—what’s driving sales, risks, and actions needed. Provide a lens on the competitive landscape and opportunities.
  • Lead the development and scaling of eCommerce capabilities. Partner with global eCommerce teams to build and implement insights and capabilities, identify and implement optimal technology solutions (e.g., data ingestion, analytics, content management), and drive alignment on KPIs and benchmarks. Share learnings across regional markets and adapt best practices as needed.
  • Coach and elevate internal and customer-facing teams across functions. Develop and deliver eCommerce training programs covering digital shelf analytics, paid search management, content optimization, and marketplace strategy. Align eCommerce strategy with the learning roadmap to ensure teams have the skills to drive online growth, customer development, and revenue.
  • Enable eCommerce activation across teams and customers. Collaborate with customer-facing teams and sales leaders to integrate eCommerce objectives into joint business plans, regular reviews, and quarterly business reviews. Partner with marketing to allocate funding to digital channels, enhance online product portfolio, align paid search investments with goals, monitor content execution, support assortment planning, and serve as a subject matter expert for category management with retailers on navigation, search optimization, and shelf placement.
• People Leadership:
  • Lead, coach, and develop a high-performing team, creating a culture of accountability, collaboration, and continuous improvement.

Minimum Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
• 10+ years of experience in eCommerce, with at least 5 years in a leadership role.
• Proven track record of success in driving significant eCommerce revenue growth.
• Deep understanding of the eCommerce landscape, including major pure-play platforms and intermediaries.
• Exceptional negotiation and relationship-building skills.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office Suite and eCommerce analytics tools.
• Travel ~25% of the time (key customer, industry and internal events).

Preferred Qualifications

• Experience working with CPG brands.
• Experience working in a pureplay retailer.
• Experience with data analytics and reporting tools.
• Experience managing and mentoring teams.
• Experience with Pet Food Category.

Salary Range & Benefits

The salary range for this position is $203,500.00 - $305,500.00 per year. At General Mills we strive for each employee's pay to reflect their experience, performance and skills for their current role. The salary range represents factors considered in hiring decisions including education, skills, work experience, certifications, etc. Pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package including health benefits, retirement and financial well-being, time off programs, wellbeing support, and perks. Benefits may vary by role, country, region, union status, and other employment status factors. An annual incentive program may also be offered. An incentive award, if any, depends on various factors including individual and organizational performance.

Reasonable Accommodation

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

#J-18808-Ljbffr