Director of E-commerce

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National Gym Supply, established in 1993, is a leading distributor of fitness equipment replacement parts, serving over 15,000 active customers nationally and internationally. Known for our comprehensive inventory of over 30,000 OEM and direct-sourced parts, we ensure efficient and fast delivery to meet customer needs. At our core is a commitment to innovation, offering online tools and services like our “Find A Technician” feature and “Exchange and Repair” program, which allow customers to maintain their fitness equipment effectively. With a focus on customer satisfaction, we continually work to provide innovative solutions for prolonging the life and functionality of fitness equipment.

Role Description

Director of E-Commerce will lead all aspects of the e-commerce business for National Gym Supply (“NGS”) & subsidiary Intek Strength (“Intek”) including website operations, development & performance along with partnering cross-functionally with internal parties and managing external providers & partners to support objectives driving e-commerce growth.

• Develop and execute overall e-commerce strategy, including roadmaps, budgets & aligning with business goals
• Oversee website's design, functionality & user experience in conjunction with 3rd party providers & partnersDemonstrated ability in sales, including strategies to increase customer engagement and revenue generation.
• Manage digital campaigns across channels such SEO, paid, email & social in conjunction with marketing
• Manage daily e-commerce operations & website updates including feature improvements, merchandising & content
• Monitor website analytics & customer data identifying trends, measure performance & driving informed decisions
• Enhance customer journey, manage direct customer service issues & streamline online fulfillment process
• Act as a liaison between departments (marketing, IT, distribution) ensuring alignment & cohesive strategy
• Direct responsibility for revenue, direct costs & forecasting of e-commerce business
• Report to CEO with direct interaction with Board of Directors and Private Equity sponsors

Qualifications

• Bachelor’s degree with 10+ years relevant e-commerce experience & 3+ years in e-commerce management roleExpertise in e-business and e-commerce, with a proven ability to drive online sales and optimize digital sales platforms.
• Digital marketing and e-commerce platform expertise, re-platforming experience preferredEffective team management skills to lead, inspire, and develop a high-performing e-commerce team.
• Data analysis & performance tracking utilizing analytics tools, user experience (UX) and website optimization
• Project management experience across internal, cross-functional teams and 3rd parties
• Experience working with multi-channel businesses and integration with traditional sales & marketing programs
• Financial management, Budgeting & ROI acumen required
• Experience in a product-based business required – active, sporting goods or fitness industry experience a plus
• Strong communication, interpersonal & organizational skills required
• Southern CA-based strongly preferred – periodic domestic work travel may be required
• Competitive base salary based on experience & relevant experience
• Performance-based compensation structure driven by revenue & profitability growth of e-commerce business
• Parent company performance bonus, equity incentives could be considered for qualified candidates
• Ability to build a supporting e-commerce team commensurate with the growth of the e-commerce business
• Attractive employee benefits package and retirement savings program for comparable middle market comp

Seniority level

Director

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Wellness and Fitness Services

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