Region Execution Lead (Northeast Region)

Region Execution Lead (Northeast Region)

Joining King’s Hawaiian makes you part of our ‘ohana (family). We are a family‑owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our ‘ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long‑term health and well‑being of our employees and their families. If you’re excited to rise with our team, come and join our ‘ohana!

Working under direct supervision of the Senior Manager, Retail Execution, the Region Execution Lead is responsible for creating retail prominence in every store, every day in their region through superior retail broker management and communication. The REL leads the Irresistible Foods Group’s broker teams with an internal mindset, providing excellent execution communication, initiative‑based and annual objectives, and feedback. The REL works with the account team to understand promotional and everyday retail needs, craft account‑specific direction and execution metrics, communicate and train the retail broker team, and provide post‑event measurement on execution. The REL owns every broker relationship as if the broker were an internal stakeholder, driving flawless execution in every store. This role requires strong organizational and problem‑solving skills, high accountability, and the ability to decide routine matters independently while seeking approval for non‑routine decisions.

Essential Job Duties And Responsibilities

Planning / Organizing

• Customize sales execution plan to account/broker
• Develop 4P’s communication tool in 2‑month increments
• Take account‑specific KPIs from AM and communicate to broker
• Set up execution measurement metrics/tracking tools by program
• Identify necessary executional resources needed for sales plan
• Work with account managers to develop the perfect store for each chain “Gold Standard”

Communication / Execution

• Monthly call with brokers to communicate account‑specific plans & execution expectations
• Clearly communicate executional priorities for each account
• Review broker communication monthly with Retail Lead
• Provide monthly questions to be inputted into broker hardware for each account based on executional initiatives
• Ensure all POS, displays, and rack ordering are processed

Broker Relationship Management

• Set up bi‑annual broker meetings to review performance vs plan (with AM)
• Conduct annual broker reviews
• Provide written feedback and progress against training for brokers
• Lead surge work activations

Broker Selling Training & Development

• Lead retail broker rep in market trainings
• Develop and communicate broker selling materials
• Leverage data to identify market‑specific opportunities and create selling material for execution
• Spend 1 day each quarter with broker to provide training and plan execution

Broker Execution Measurement

• Quarterly – track and review event performance with AM and broker
• Implement measurement system to track execution performance for each account
• Develop a market scorecard and measure broker performance
• Perform market audit (10 stores) for the perfect store and communicate findings
• Perform other duties as required or assigned which are reasonably within the scope of this role

Basic and Preferred Qualifications (Education and/or Experience)

• Bachelor’s Degree or relevant experience (four years of relevant CPG sales experience)
• Work requires long periods of walking, standing, bending, or carrying moderately heavy items (up to 50 pounds) with or without reasonable accommodations

Additional Qualifications (Job Skills, Abilities, Knowledge)

• Excellent organizational skills
• Self‑motivated with demonstration of being a team player
• Ability to thrive in a very fast‑pace environment
• Demonstrated ability to problem‑solve and communicate across departments
• Highly effective interpersonal skills
• Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
• Ability to work a flexible schedule including early mornings, evenings, and/or weekends as required to meet with brokers during their working hours
• Have access to reliable transportation, a current driver’s license, valid registration and current insurance
• Ability to travel up to 50 % of the time
• Ability to consistently demonstrate the values of excellence, dignity, saying it like it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence
• Individual will need to reside in NY or NJ

King’s Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.

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