About BD
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
This position is responsible for leading a team of global platform product managers in identifying and delivering on growth and profitability objectives for the platform. It includes building the business globally by identifying new opportunities for growth, developing competitive plans to further penetrate existing markets, developing and delivering all new product initiatives, and acting as a liaison to regional marketing counterparts while meeting or exceeding global revenue targets. The role directly manages and develops a team of marketing professionals.
Key Responsibilities
- Work with the VP/GM and PIVC LT on all product lines within the PIVC Platform as a critical resource to align on strategy and deliver results, including globally assessing competitive landscape, identifying and leveraging key portfolio opportunities, and developing positioning to drive business growth.
- Identify and support key innovation and sustaining projects, leading teams through Launch Excellence / GPDS phases to exceed launch targets, and ensuring timely execution and meeting of key deliverables with country/region marketers.
- Develop strong prioritized global commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drive key messages to support commercial launch excellence.
- Partner with the strategy and innovation team to identify and monitor key growth opportunities globally and collaborate to develop new product development strategies, working closely with regions to update and analyze data to identify trends.
- Serve as a subject‑matter expert for platform needs and workflows across stakeholders.
- Own the platform portfolio and roadmap, managing and executing all aspects of the product lifecycle from business case to end‑of‑life.
- Work closely with downstream and regional marketing to provide content and drive positioning of new products and services.
- Collaborate with business development to identify and assess potential acquisition or investment targets.
- Assess financial implications, including profitability and viability, for complex product/market trade‑offs.
- Manage market research activities to develop fact‑based customer insights.
- Coach, develop, and mentor team members.
Required Qualifications
- 10+ years of experience in medical device and/or global marketing.
- Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
- Ability to work with all levels of an organization, including board members.
- Proven ability to work in a high‑paced environment and routinely handle multiple tasks with multiple people while effectively prioritizing.
- Action‑oriented with demonstrated ability to drive results.
- Strong communication and presentation skills.
- Strong strategic, analytical and problem‑solving skills, with experience working with international leaders and a willingness to travel internationally.
- Demonstrated strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer‑driven.
- High integrity and ethics and a strong fit with BD values.
Preferred Qualifications
- Willingness and ability to travel up to 30% of the time.
- Willingness to work in a team‑oriented, fast‑paced environment.
Education and Experience
Bachelor’s Degree in Marketing, Business or Technical Field. MBA preferred.
Physical Demands
The employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently must verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch.
Work Environment
Candidate must be able to work in a team‑oriented, fast‑paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive, and find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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