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Senior B2B Demand Gen Lead - ABM & Pipeline Growth

The Nielsen Company, New York

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A prominent analytics firm located in New York is seeking a Director of B2B Demand Generation to lead efforts driving high-quality lead capture and conversion for their measurement and analytics solutions. The ideal candidate will have over 12 years in B2B marketing, with proven success in executing integrated campaigns and managing teams. This role emphasizes strategic oversight of demand generation, campaign orchestration, and analytics, aimed at enhancing revenue growth through innovative marketing practices while thriving in a collaborative environment.
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