Sr. Marketing Technology & Data Consultant - Marketing Data Product Owner (Marke
Caterpillar Brazil, Peoria, Illinois, us, 61639
As a **Marketing Technology & Data Product Owner and Consultant**, you are the visionary architect and innovation lead for the **DBM (Digital Behavior & Marketing) Data Lake**. You own the transformation of raw digital signals into a high-fidelity, intelligent data ecosystem. Your role is to push the boundaries of how we define, unify, and activate customer data, ensuring our "safe source of data" is not just a repository, but a competitive engine for the business.* **Own the Product Vision:** Lead the roadmap for a 360-degree customer view, acting as the primary consultant and evangelist to business partners and stakeholders to ensure the initiative is aligned with business needs and value.* **Architect the "Unified Visitor Record"**: Define the business rules for deduplication and identity resolution, owning the roadmap for engineering that links visitors to customer contacts across devices and platforms using deterministic and probabilistic matching.* **Establish Visitor Data Governance:** Define the "master" sources for data entities and manage the Business Glossary and Data Catalog to ensure all unified data is standardized, documented, and easily discoverable.* **Drive Visitor Data Quality Innovation:** Own the strategy for visitor data validation rules and enhancement systems to ensure the integrity of the digital visitor and related marketing consumer data.* **Mitigate Compliance Risk:** Partner with legal and privacy teams to proactively enforce global policies (e.g., GDPR, CCPA), ensuring the DBM lake continues to build on its' foundation of "privacy-by-design."* **Innovate Attribute Engineering:** Define and standardize the library of behavioral attributes and features required to provide personalization and high-precision target audience marketing.* **Advance Identity Intelligence:** Partner with AI and data scientist teams to develop and refine matching and attribute creation models to improve profile accuracy and empower targeted and personalized marketing.* **Enable Action:** Translate business pain points from Sales, Marketing, and Site/App Product Owners into technical requirements for consumable data sets and in turn enable dashboards and advanced analytics.* **Strategic Profile Enrichment:** Manage the roadmap for integrating high-value third-party data (demographic, firmographic, and psychographic) to deepen the understanding of the customer journey.**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications**: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges**.
Vendor/Supplier** Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* **Educational Foundation:** A four-year bachelor’s degree or higher in Marketing, Analytics, Data Science, eCommerce, Information Systems, or a related field, or equivalent professional experience.* **Domain-Specific Experience:** Experience specifically focused on Data Product Ownership, MarTech Strategy, or Customer Data Management.* **Leadership & Consulting:** Work experience in a high-level advisory or "Internal Consultant" capacity, with a proven track record of presenting data roadmaps to stakeholders.* **Behavioral Strategy:** Ability to translate complex customer behaviors and digital journey stages into clear, high-value attributes that drive conversion and retention.* **Personalization Expertise:** Define data requirements for real-time personalization and dynamic audience segmentation within a digital product environment.* **Consultative Leadership:** Demonstrate translating complex data concepts into a "business value" story for executive leadership, effectively acting as an internal consultant for Sales, Marketing, and Service departments.* **MarTech Strategy & Data Flows:** Understand how digital data (like Google Analytics) maps to marketing use cases and how customer profiles are built within a cloud-based data lake.* **Glossary & Taxonomy Ownership:** Experience building and managing Data Dictionaries where definitions are standardized across multiple global teams to eliminate confusion and data silos.* **Business Logic Oversight:** Ability to define the "why" and "what" behind data schemas, ensuring that technical implementations perfectly match the intended business outcomes.* **Privacy-by-Design Mindset:** Understanding of the global privacy landscape (GDPR, CCPA) and experience ensuring digital products remain compliant while staying innovative.* **Strategic Communication:** Excellent communication skills with the ability to influence leadership and facilitate complex discussions across diverse teams.* **Agile Project Management:** Proficiency in Azure DevOps (ADO) for managing Epics, Features and Support Cases, combined with strong program management and change management expertise.* **Global Collaboration:** Experience working with distributed teams, effectively coordinating between both onshore and offshore resources in high-change, fast-paced environments.* **Institutional Knowledge:** In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications**: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges**.
Vendor/Supplier** Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* **Educational Foundation:** A four-year bachelor’s degree or higher in Marketing, Analytics, Data Science, eCommerce, Information Systems, or a related field, or equivalent professional experience.* **Domain-Specific Experience:** Experience specifically focused on Data Product Ownership, MarTech Strategy, or Customer Data Management.* **Leadership & Consulting:** Work experience in a high-level advisory or "Internal Consultant" capacity, with a proven track record of presenting data roadmaps to stakeholders.* **Behavioral Strategy:** Ability to translate complex customer behaviors and digital journey stages into clear, high-value attributes that drive conversion and retention.* **Personalization Expertise:** Define data requirements for real-time personalization and dynamic audience segmentation within a digital product environment.* **Consultative Leadership:** Demonstrate translating complex data concepts into a "business value" story for executive leadership, effectively acting as an internal consultant for Sales, Marketing, and Service departments.* **MarTech Strategy & Data Flows:** Understand how digital data (like Google Analytics) maps to marketing use cases and how customer profiles are built within a cloud-based data lake.* **Glossary & Taxonomy Ownership:** Experience building and managing Data Dictionaries where definitions are standardized across multiple global teams to eliminate confusion and data silos.* **Business Logic Oversight:** Ability to define the "why" and "what" behind data schemas, ensuring that technical implementations perfectly match the intended business outcomes.* **Privacy-by-Design Mindset:** Understanding of the global privacy landscape (GDPR, CCPA) and experience ensuring digital products remain compliant while staying innovative.* **Strategic Communication:** Excellent communication skills with the ability to influence leadership and facilitate complex discussions across diverse teams.* **Agile Project Management:** Proficiency in Azure DevOps (ADO) for managing Epics, Features and Support Cases, combined with strong program management and change management expertise.* **Global Collaboration:** Experience working with distributed teams, effectively coordinating between both onshore and offshore resources in high-change, fast-paced environments.* **Institutional Knowledge:** In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr