Google Marketing Platform - Marketing Technology & Data Consultant (Rental Indus
Caterpillar Brazil, Aurora, Colorado, United States, 80012
As a **Google Analytics Marketing Technology & Data Consultant**, you will represent and support the deployment of Caterpillar’s world-class **Google Marketing Platform (GMP)** suite focusing on Google Analytics. You will act as the digital product management link between our business partners, dealers and site owners and our Google Analytics Engineering team, ensuring that the **Cat Rental Store website and mobile app** and related customer-facing platforms are optimized to drive enterprise growth.* Business-to-Technical Requirements Translation: Consult with business partners to align GMP capabilities with their specific marketing and business objectives.* Create Epics, Features, and Support Cases from requirements for GMP engineering teams.**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations**.
Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s degree in Digital Marketing, Business Analytics or a related field.* GA4 Google Analytics certification preferred, with basic familiarity in GA4 reporting and a willingness to develop deeper expertise.* Foundational understanding of the Google Marketing Platform (GMP) and interest in learning data validation skills.* Exposure to Salesforce Sales or Marketing Cloud, Hightouch (Reverse ETL), or tag management tools is beneficial.* Comfort working with data and learning analytics and data management tools such as GCP BigQuery, Hightouch, Tableua/Power BI or similar platforms.* Ability to analyze business needs and help translate them into clear, actionable requirements.* Experience with Agile project tools (Azure DevOps or similar).* Interest in supporting digital transformation initiatives and learning change‑management fundamentals.* Strong proficiency in Microsoft Office 365 (Excel, Word, PowerPoint) and an organized, detail‑oriented approach to documentation.* Clear written and verbal communication skills, with the ability to explain insights to both technical and non‑technical audiences.* Experience collaborating in team environments, including groups and with cross‑functional work.* Curious with the ability to stay adaptable, ask questions, and contribute to problem‑solving in a fast‑paced environment.* Familiarity with Caterpillar’s organizational structure, processes, or brand standards is helpful but not required.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations**.
Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s degree in Digital Marketing, Business Analytics or a related field.* GA4 Google Analytics certification preferred, with basic familiarity in GA4 reporting and a willingness to develop deeper expertise.* Foundational understanding of the Google Marketing Platform (GMP) and interest in learning data validation skills.* Exposure to Salesforce Sales or Marketing Cloud, Hightouch (Reverse ETL), or tag management tools is beneficial.* Comfort working with data and learning analytics and data management tools such as GCP BigQuery, Hightouch, Tableua/Power BI or similar platforms.* Ability to analyze business needs and help translate them into clear, actionable requirements.* Experience with Agile project tools (Azure DevOps or similar).* Interest in supporting digital transformation initiatives and learning change‑management fundamentals.* Strong proficiency in Microsoft Office 365 (Excel, Word, PowerPoint) and an organized, detail‑oriented approach to documentation.* Clear written and verbal communication skills, with the ability to explain insights to both technical and non‑technical audiences.* Experience collaborating in team environments, including groups and with cross‑functional work.* Curious with the ability to stay adaptable, ask questions, and contribute to problem‑solving in a fast‑paced environment.* Familiarity with Caterpillar’s organizational structure, processes, or brand standards is helpful but not required.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr