DIW/DBM - Marketing Tech & Data Consultant (Rental Industry Focus)
Caterpillar Brazil, Aurora, Colorado, United States, 80012
* **Make Data Consumable:** Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting.* **Drive GA4 & Site Performance:** Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health.* **Drive AI-Powered Marketing:** Partner with dealers and marketing teams to leverage **Google Analytics 4 (GA4)** data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.* **Optimize Dealer Marketing Spend:** Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns.* **Strategic Discovery:** Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems.* **Technical Translation:** Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams.* **Adoption & Change Management:** Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning.* **Process Governance:** Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams.* **Education:** Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges**.
Vendor/Supplier** Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* **Educational Foundation:** A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience.* **Analytics Expertise:** Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights.* **Cloud & Data Proficiency:** Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery, alongside Snowflake and general data lake integration.* **Marketing Technology Savvy:** Deep understanding of MarTech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams.* **Strategic Communication:** Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures.* **Agile Project Management:** Proficiency in Azure DevOps (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise.* **Global Collaboration:** Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments.* **Software Competency:** Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.* **Institutional Knowledge:** In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges**.
Vendor/Supplier** Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* **Educational Foundation:** A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience.* **Analytics Expertise:** Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights.* **Cloud & Data Proficiency:** Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery, alongside Snowflake and general data lake integration.* **Marketing Technology Savvy:** Deep understanding of MarTech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams.* **Strategic Communication:** Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures.* **Agile Project Management:** Proficiency in Azure DevOps (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise.* **Global Collaboration:** Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments.* **Software Competency:** Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.* **Institutional Knowledge:** In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr