Community Liasion/ Marketer
Deercreekseniorliving, Wisconsin Rapids, Wisconsin, United States, 54494
Community Liasion/ Marketer page is loaded## Community Liasion/ Marketerlocations:
Wisconsin Rapids, Wisconsintime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
JR59041# **Community Liaison / Marketing Director (Assisted Living)**## Position OverviewCranberry Court Assisted Living is seeking an experienced and relationship-driven Community Liaison / Marketing Director with a strong background in assisted living to lead census growth initiatives. This role is responsible for developing and maintaining strategic community partnerships to generate private pay referrals, increase occupancy, and strengthen our presence in the local market.The ideal candidate is highly motivated, professional, and well-connected within the senior care industry, with a proven track record of building referral pipelines and closing move-ins.## Key Responsibilities* Develop and execute a strategic marketing plan focused on increasing private pay census* Build and maintain strong relationships with:
+ Hospitals and discharge planners
+ Skilled nursing facilities
+ Physicians and clinics
+ Home health and hospice agencies
+ Senior centers and community organizations
+ Financial planners and elder law attorneys* Conduct regular in-person visits, networking meetings, and community outreach events* Identify and target high-quality private pay referral sources* Represent the community at networking events, health fairs, and professional meetings* Track referral sources, follow-ups, and conversion metrics* Coordinate tours and work closely with the Executive Director to close admissions* Maintain knowledge of competitors and local market trends* Ensure messaging aligns with the community’s brand and values## Qualifications* Required: Minimum 2–3 years of marketing or liaison experience specifically in assisted living, senior living, or long-term care* Proven success increasing occupancy and generating private pay referrals* Strong understanding of senior care levels of service and payer sources* Established network within the local healthcare and senior services community preferred* Excellent communication, presentation, and relationship-building skills* Self-starter with strong organizational and follow-up abilities* Ability to track and report marketing performance metrics* Valid driver’s license and reliable transportation## Preferred Skills & Traits* Results-driven and census-focused mindset* Confident networker with professional presence* Strategic thinker who can identify untapped referral opportunities* Comfortable working independently and managing a territory* Compassionate and mission-oriented## Compensation* Competitive base salary* Performance-based bonus structure tied to census growth and private pay move-ins* BenefitsThe employer for this position is stated in the job posting.
The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.
Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.
More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.PSL is the most progressive company in the exploding healthcare services field today. Dedicated to restoring public confidence in the healthcare industry, PSL has assembled a team of highly competent, dedicated and caring individuals who are creating a new standard of excellence for healthcare providers everywhere.PSL currently serves over 50 long-term care, facilities in six Western states. These facilities have no corporate headquarters or traditional management hierarchy. Instead, they operate independently with support from the “Service Center,” a world-class service team that provides the centralized clinical, legal, risk management, HR, training, accounting, IT and other resources necessary to allow on-site leaders and caregivers to focus squarely on day-to-day care and business issues in their individual facilities.As an organization, we are deeply committed to our mission of providing life-changing service to our residents, employees and the communities we serve.We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability. #J-18808-Ljbffr
Wisconsin Rapids, Wisconsintime type:
Full timeposted on:
Posted 5 Days Agojob requisition id:
JR59041# **Community Liaison / Marketing Director (Assisted Living)**## Position OverviewCranberry Court Assisted Living is seeking an experienced and relationship-driven Community Liaison / Marketing Director with a strong background in assisted living to lead census growth initiatives. This role is responsible for developing and maintaining strategic community partnerships to generate private pay referrals, increase occupancy, and strengthen our presence in the local market.The ideal candidate is highly motivated, professional, and well-connected within the senior care industry, with a proven track record of building referral pipelines and closing move-ins.## Key Responsibilities* Develop and execute a strategic marketing plan focused on increasing private pay census* Build and maintain strong relationships with:
+ Hospitals and discharge planners
+ Skilled nursing facilities
+ Physicians and clinics
+ Home health and hospice agencies
+ Senior centers and community organizations
+ Financial planners and elder law attorneys* Conduct regular in-person visits, networking meetings, and community outreach events* Identify and target high-quality private pay referral sources* Represent the community at networking events, health fairs, and professional meetings* Track referral sources, follow-ups, and conversion metrics* Coordinate tours and work closely with the Executive Director to close admissions* Maintain knowledge of competitors and local market trends* Ensure messaging aligns with the community’s brand and values## Qualifications* Required: Minimum 2–3 years of marketing or liaison experience specifically in assisted living, senior living, or long-term care* Proven success increasing occupancy and generating private pay referrals* Strong understanding of senior care levels of service and payer sources* Established network within the local healthcare and senior services community preferred* Excellent communication, presentation, and relationship-building skills* Self-starter with strong organizational and follow-up abilities* Ability to track and report marketing performance metrics* Valid driver’s license and reliable transportation## Preferred Skills & Traits* Results-driven and census-focused mindset* Confident networker with professional presence* Strategic thinker who can identify untapped referral opportunities* Comfortable working independently and managing a territory* Compassionate and mission-oriented## Compensation* Competitive base salary* Performance-based bonus structure tied to census growth and private pay move-ins* BenefitsThe employer for this position is stated in the job posting.
The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US.
Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets.
More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.PSL is the most progressive company in the exploding healthcare services field today. Dedicated to restoring public confidence in the healthcare industry, PSL has assembled a team of highly competent, dedicated and caring individuals who are creating a new standard of excellence for healthcare providers everywhere.PSL currently serves over 50 long-term care, facilities in six Western states. These facilities have no corporate headquarters or traditional management hierarchy. Instead, they operate independently with support from the “Service Center,” a world-class service team that provides the centralized clinical, legal, risk management, HR, training, accounting, IT and other resources necessary to allow on-site leaders and caregivers to focus squarely on day-to-day care and business issues in their individual facilities.As an organization, we are deeply committed to our mission of providing life-changing service to our residents, employees and the communities we serve.We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability. #J-18808-Ljbffr