Digital Strategy Analyst - Market Access (Remote)
United Therapeutics, Berwyn, Illinois, United States, 60402
Employer Industry: Biopharmaceuticals
Why consider this job opportunity
Salary up to $100,000 Eligible for short-term and long-term incentive programs Comprehensive benefits suite including medical, dental, and vision healthcare Flexible remote work opportunity available within the United States Opportunity to work with a pioneering company dedicated to innovative solutions for rare diseases Collaborative work environment that encourages creativity and strategic thinking What to Expect (Job Responsibilities)
Partner with the Commercial Strategy Director and Program Access Resource (PAR) to develop cohesive digital engagement plans Manage the Market Access external website, overseeing content and user workflows Assist in planning and optimizing digital campaigns to enhance brand awareness among the payer community Monitor and analyze website and campaign performance using tools like Google Analytics Conduct market research to test messaging and creative assets with the payer community What is Required (Qualifications)
Bachelor’s Degree in a related field with 3+ years of digital marketing experience in healthcare Strong analytical, creative, and communication skills, with expertise in digital tools such as Google Analytics Excellent project planning and organizational skills, with attention to detail Ability to work successfully in a hybrid working environment and manage multiple projects Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) How to Stand Out (Preferred Qualifications)
Experience managing vendors and budgets Comprehensive understanding of the managed care marketplace
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Salary up to $100,000 Eligible for short-term and long-term incentive programs Comprehensive benefits suite including medical, dental, and vision healthcare Flexible remote work opportunity available within the United States Opportunity to work with a pioneering company dedicated to innovative solutions for rare diseases Collaborative work environment that encourages creativity and strategic thinking What to Expect (Job Responsibilities)
Partner with the Commercial Strategy Director and Program Access Resource (PAR) to develop cohesive digital engagement plans Manage the Market Access external website, overseeing content and user workflows Assist in planning and optimizing digital campaigns to enhance brand awareness among the payer community Monitor and analyze website and campaign performance using tools like Google Analytics Conduct market research to test messaging and creative assets with the payer community What is Required (Qualifications)
Bachelor’s Degree in a related field with 3+ years of digital marketing experience in healthcare Strong analytical, creative, and communication skills, with expertise in digital tools such as Google Analytics Excellent project planning and organizational skills, with attention to detail Ability to work successfully in a hybrid working environment and manage multiple projects Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) How to Stand Out (Preferred Qualifications)
Experience managing vendors and budgets Comprehensive understanding of the managed care marketplace
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