We are seeking a Performance Marketing Director to shape and execute innovative multi-channel media plans for high-profile campaigns. This full-time role requires experience in theater, live entertainment and/or attractions.
Location:
NYC (hybrid) Salary:
$120-140k
WHAT YOU'LL DO:
Act as the lead performance marketing advisor for key clients, translating their business goals into actionable, measurable media strategies.
Lead performance media strategy and execution across key client accounts, with deep expertise in Search, Paid Social, Programmatic, and CRM channels.
Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
Identify new opportunities for innovation, platform adoption, and emerging media channels.
Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact.
WHO WE'RE LOOKING FOR:
6–8 years of experience in performance or digital marketing, ideally within an agency setting.
Proven track record managing campaigns across Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk.
Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau.
Exceptional communication skills, with the ability to present strategy and performance clearly and confidently.
Strategic thinker who thrives on connecting data insights with creative storytelling.
Highly organized multitasker who can manage competing priorities in a fast-paced environment.
Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
Experience leading client relationships and influencing decision-makers with data-backed recommendations.
#J-18808-Ljbffr
Location:
NYC (hybrid) Salary:
$120-140k
WHAT YOU'LL DO:
Act as the lead performance marketing advisor for key clients, translating their business goals into actionable, measurable media strategies.
Lead performance media strategy and execution across key client accounts, with deep expertise in Search, Paid Social, Programmatic, and CRM channels.
Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
Identify new opportunities for innovation, platform adoption, and emerging media channels.
Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact.
WHO WE'RE LOOKING FOR:
6–8 years of experience in performance or digital marketing, ideally within an agency setting.
Proven track record managing campaigns across Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk.
Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau.
Exceptional communication skills, with the ability to present strategy and performance clearly and confidently.
Strategic thinker who thrives on connecting data insights with creative storytelling.
Highly organized multitasker who can manage competing priorities in a fast-paced environment.
Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
Experience leading client relationships and influencing decision-makers with data-backed recommendations.
#J-18808-Ljbffr