Paid Ads Specialist
The Paid Ads Specialist manages digital advertising campaigns to drive qualified traffic, conversions, and revenue growth across paid search and social platforms. Key responsibilities include: Planning, launching, and optimizing campaigns on Google Ads, Meta, LinkedIn, etc. Conducting keyword research and audience targeting Monitoring budgets and adjusting bids for performance A/B testing ad creatives and landing pages Analyzing campaign data and reporting on ROI Requirements: 24+ years of paid media experience Google Ads and/or Meta certifications preferred Strong analytical skills and experience with Google Analytics Experience managing campaign budgets Knowledge of conversion tracking and attribution models
The Paid Ads Specialist manages digital advertising campaigns to drive qualified traffic, conversions, and revenue growth across paid search and social platforms. Key responsibilities include: Planning, launching, and optimizing campaigns on Google Ads, Meta, LinkedIn, etc. Conducting keyword research and audience targeting Monitoring budgets and adjusting bids for performance A/B testing ad creatives and landing pages Analyzing campaign data and reporting on ROI Requirements: 24+ years of paid media experience Google Ads and/or Meta certifications preferred Strong analytical skills and experience with Google Analytics Experience managing campaign budgets Knowledge of conversion tracking and attribution models