Digital Strategy Analyst - Market Access (Remote)
United Therapeutics, New York, New York, United States
California, US residents click here (https://www.unither.com/docs/UNITHER%20Applicant%20Notice%20-%20%2812-22-23%29%20Final%202.15.24%20Combined%20EN%20and%20French.pdf#page=9) .
The job details are as follows:
Who We Are
We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter's pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.
Who You Are
You are someone who is eager to be a pioneer and help set the standards in this newly developed role. You are proactive and creative and can navigate within defined regulatory pathways. You have experience translating strategy into high impact digital experiences, optimizing digital channels and leveraging data and tools to drive performance and insights. You enjoy a collaborative team environment and like to partner with teammates to meet objectives. Ultimately, you are looking to work for a company that is innovative and inspiring where you can truly make a difference.
The Digital Strategy Analyst will partner closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead to develop and execute digital strategies that support payer engagement, education, and overall market access objectives at United Therapeutics Corporation.
Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)
Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight
With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams
Build brand awareness across digital channels targeted to the payer community
Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
Evaluate opportunities for paid digital advertising within social media and payer-specific channels
Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
Attend relevant conferences to strengthen clinical acumen
Define and track digital KPIs in partnership with payer marketing leadership
Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
Assist in managing vendor relationships as needed
Conduct market research with the payer community to test messaging and creative assets
Minimum Requirement
Bachelor's Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
Possess strong analytical, creative, and communication skills with an expertise in digital tools l such as Google Analytics
Good project planning and organizational skills, with a high level of attention to detail
Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment
Strong written and verbal communication skills
Ability to perform successfully in a hybrid working environment
Demonstrated ability and success working with cross-functional teams
In-depth understanding of the US healthcare market
Ability to manage multiple projects from conception to completion
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Ability to travel up to 10%
Preferred Qualifications
Experience managing vendors and budgets
Comprehensive understanding of the managed care marketplace
Location
United Therapeutics has the flexibility to hire this role remotely within the United States.
The salary range for this position is $73,000 - $100,000 and reflects our good-faith estimate of the compensation for this role at the time of posting. An employee's position within the salary range will be based on factors such as education, qualifications, experience, skills, geographic location, and business needs, as well as other factors permitted by law at the time of posting. This range may be modified in the future based on company and market factors.
At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.
Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.
We strive to be an organization that engages the minds, hearts, and most spirited efforts of each of our employees. Our sense of purpose transforms what we do from work into mission, occupation into vocation and achievement into success.
We challenge our employees with innovative and revolutionary projects, offer an environment which fosters high-level job performance and provide a highly competitive total rewards package. This is what makes United Therapeutics a stimulating place to work.
The job details are as follows:
Who We Are
We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter's pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.
Who You Are
You are someone who is eager to be a pioneer and help set the standards in this newly developed role. You are proactive and creative and can navigate within defined regulatory pathways. You have experience translating strategy into high impact digital experiences, optimizing digital channels and leveraging data and tools to drive performance and insights. You enjoy a collaborative team environment and like to partner with teammates to meet objectives. Ultimately, you are looking to work for a company that is innovative and inspiring where you can truly make a difference.
The Digital Strategy Analyst will partner closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead to develop and execute digital strategies that support payer engagement, education, and overall market access objectives at United Therapeutics Corporation.
Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)
Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight
With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams
Build brand awareness across digital channels targeted to the payer community
Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
Evaluate opportunities for paid digital advertising within social media and payer-specific channels
Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
Attend relevant conferences to strengthen clinical acumen
Define and track digital KPIs in partnership with payer marketing leadership
Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
Assist in managing vendor relationships as needed
Conduct market research with the payer community to test messaging and creative assets
Minimum Requirement
Bachelor's Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
Possess strong analytical, creative, and communication skills with an expertise in digital tools l such as Google Analytics
Good project planning and organizational skills, with a high level of attention to detail
Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment
Strong written and verbal communication skills
Ability to perform successfully in a hybrid working environment
Demonstrated ability and success working with cross-functional teams
In-depth understanding of the US healthcare market
Ability to manage multiple projects from conception to completion
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Ability to travel up to 10%
Preferred Qualifications
Experience managing vendors and budgets
Comprehensive understanding of the managed care marketplace
Location
United Therapeutics has the flexibility to hire this role remotely within the United States.
The salary range for this position is $73,000 - $100,000 and reflects our good-faith estimate of the compensation for this role at the time of posting. An employee's position within the salary range will be based on factors such as education, qualifications, experience, skills, geographic location, and business needs, as well as other factors permitted by law at the time of posting. This range may be modified in the future based on company and market factors.
At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.
Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.
We strive to be an organization that engages the minds, hearts, and most spirited efforts of each of our employees. Our sense of purpose transforms what we do from work into mission, occupation into vocation and achievement into success.
We challenge our employees with innovative and revolutionary projects, offer an environment which fosters high-level job performance and provide a highly competitive total rewards package. This is what makes United Therapeutics a stimulating place to work.