Associate Athletic Director for Marketing, Digital Advertising, & Student Engage
Monash University, Toledo, OH, United States
Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement
Job no:
500615
Work type:
Staff - Full-Time
Location:
Main Campus - Administration Toledo, OH
Categories:
Full-Time, Athletics
Title:
Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement
Department Org:
Athletic‑Market & Promotion - 104950
Employee Classification:
U1 - Unclassified PSA FT
Bargaining Unit:
Professional Staff Association
Primary Location:
MC AD
Shift:
1
Posted Salary:
Salary commensurate with experience
Job Description This position’s primary responsibility is to lead all strategy development, implementation, and execution of Toledo Athletics activities in marketing, promotions, advertising, licensing, spirit group engagement, brand engagement, and digital marketing. Maintains strategic oversight of promotional advertising, licensing activities, and community outreach efforts. Performs other functionally related duties as assigned.
Responsibilities Coordinating all marketing efforts to create and implement plans for all sports, achieving departmental fan attendance, branding, and revenue goals. Oversee game production plans for Toledo Athletics revenue and Olympic sports. Plan fan promotions, entertainment, experiential enhancements, student engagement, and digital fan features in partnership with the marketing staff. Lead community engagement initiatives to promote the Toledo Athletics brand and strengthen community partnership. Manage budget for marketing and digital initiatives. Develop strategies to drive revenue through season, single‑game, and premium ticket sales. Supervise and provide leadership to marketing staff, fostering a culture of creativity, innovation, collaboration, and advancement. Design and execute large‑scale digital initiatives to attract, grow, and engage fan base, delivering impactful results through advertising and digital marketing. Evaluate and report on the effectiveness and ROI of marketing and digital engagement campaigns, making data‑driven recommendations for improvement. Collaborate with campus and external partners on campus‑wide student initiatives to foster participation and leadership development. Partner with Athletics Finance and University MarCom on collegiate licensing and trademark program. Manage brand standards and brand identity in the marketplace. Ensure all marketing and digital content aligns with department and university brand standards and messaging. Oversee Toledo Spirit Groups, working with the Office of Student‑Affairs and University MarCom on athletic‑specific and campus‑wide program needs. Support directors with recruitment and member experience initiatives.
Minimum Qualifications
Bachelor’s degree; advanced degree in marketing, sales, sport management, digital marketing, or related field preferred.
Minimum of seven (7) years of experience in college athletics, specifically in marketing, sales, or external relations.
Experience leading marketing and engagement strategies for football, men’s basketball, and/or women’s basketball.
Commitment to and knowledge of MAC and NCAA rules.
Detail oriented for accuracy of data and information.
Highly organized and able to handle multiple projects and deadlines.
Strong initiative to solve problems.
Excellent customer service and strong interpersonal skills with colleagues, fans, student‑athletes, coaches, and administrators.
Effective communication with diverse populations in the Department, the University, and the community.
Willingness to work in a team atmosphere with clear expectations while providing staff flexibility.
Strong ability to lead project teams.
Preferred Qualifications None listed.
Conditions of Employment To promote the highest levels of health and well‑being, the University of Toledo campuses are tobacco‑free. Pre‑employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.
Equal Employment Opportunity Statement The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.
The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.
The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at athrcompliance@utoledo.edu or 419‑530‑4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.
Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.
Advertised:
25 Feb 2026 Eastern Standard Time
Applications close:
Job Location:
Main Campus - Administration Toledo, OH Department:
Athletic‑Market & Promotion - 104950 Work Type:
Staff - Full-Time Closes:
Main Campus Center for Administrative Support Hours: 8:30 a.m. to 5 p.m. Phone: 419.530.4747 Fax: 419.530.1490 HumanResourcesDepartment@utoledo.edu
#J-18808-Ljbffr
500615
Work type:
Staff - Full-Time
Location:
Main Campus - Administration Toledo, OH
Categories:
Full-Time, Athletics
Title:
Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement
Department Org:
Athletic‑Market & Promotion - 104950
Employee Classification:
U1 - Unclassified PSA FT
Bargaining Unit:
Professional Staff Association
Primary Location:
MC AD
Shift:
1
Posted Salary:
Salary commensurate with experience
Job Description This position’s primary responsibility is to lead all strategy development, implementation, and execution of Toledo Athletics activities in marketing, promotions, advertising, licensing, spirit group engagement, brand engagement, and digital marketing. Maintains strategic oversight of promotional advertising, licensing activities, and community outreach efforts. Performs other functionally related duties as assigned.
Responsibilities Coordinating all marketing efforts to create and implement plans for all sports, achieving departmental fan attendance, branding, and revenue goals. Oversee game production plans for Toledo Athletics revenue and Olympic sports. Plan fan promotions, entertainment, experiential enhancements, student engagement, and digital fan features in partnership with the marketing staff. Lead community engagement initiatives to promote the Toledo Athletics brand and strengthen community partnership. Manage budget for marketing and digital initiatives. Develop strategies to drive revenue through season, single‑game, and premium ticket sales. Supervise and provide leadership to marketing staff, fostering a culture of creativity, innovation, collaboration, and advancement. Design and execute large‑scale digital initiatives to attract, grow, and engage fan base, delivering impactful results through advertising and digital marketing. Evaluate and report on the effectiveness and ROI of marketing and digital engagement campaigns, making data‑driven recommendations for improvement. Collaborate with campus and external partners on campus‑wide student initiatives to foster participation and leadership development. Partner with Athletics Finance and University MarCom on collegiate licensing and trademark program. Manage brand standards and brand identity in the marketplace. Ensure all marketing and digital content aligns with department and university brand standards and messaging. Oversee Toledo Spirit Groups, working with the Office of Student‑Affairs and University MarCom on athletic‑specific and campus‑wide program needs. Support directors with recruitment and member experience initiatives.
Minimum Qualifications
Bachelor’s degree; advanced degree in marketing, sales, sport management, digital marketing, or related field preferred.
Minimum of seven (7) years of experience in college athletics, specifically in marketing, sales, or external relations.
Experience leading marketing and engagement strategies for football, men’s basketball, and/or women’s basketball.
Commitment to and knowledge of MAC and NCAA rules.
Detail oriented for accuracy of data and information.
Highly organized and able to handle multiple projects and deadlines.
Strong initiative to solve problems.
Excellent customer service and strong interpersonal skills with colleagues, fans, student‑athletes, coaches, and administrators.
Effective communication with diverse populations in the Department, the University, and the community.
Willingness to work in a team atmosphere with clear expectations while providing staff flexibility.
Strong ability to lead project teams.
Preferred Qualifications None listed.
Conditions of Employment To promote the highest levels of health and well‑being, the University of Toledo campuses are tobacco‑free. Pre‑employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.
Equal Employment Opportunity Statement The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.
The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.
The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at athrcompliance@utoledo.edu or 419‑530‑4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.
Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.
Advertised:
25 Feb 2026 Eastern Standard Time
Applications close:
Job Location:
Main Campus - Administration Toledo, OH Department:
Athletic‑Market & Promotion - 104950 Work Type:
Staff - Full-Time Closes:
Main Campus Center for Administrative Support Hours: 8:30 a.m. to 5 p.m. Phone: 419.530.4747 Fax: 419.530.1490 HumanResourcesDepartment@utoledo.edu
#J-18808-Ljbffr